What isn’t working for you? Are you too salesy, verbose or irrelevant on social media? Do you even know? No matter your brand or your client you have to make sure your social media content is…well…engaging. And that’s the key word….engaging.
Promotional posts on social media are important for sales, but too many “salesy” posts will just drive your audience away. Keep your promotional posts minimal or mix them up even! Instead of talking about your current special or email list, concentrate on changing it up. Have you updated your website, do you have a live camera on your property, have you recently gotten a rave review? Share that good news while providing a link back to your site.
Content is key…and that means all kinds of content. Original content is very important, but so is sharing third-party content. Search for what’s trending (and also relevant) to your brand. I always say that sharing is caring and it really does help your social media strategy. If you share something from another brand, company, news site they will take notice. Sharing their content means you’ll have a higher probability of sharing your content…with their followers!
Don’t ever change who you are. It’s no secret that fads come and go, but you should be timeless! Social media trends are ever-changing, but that doesn’t mean you have to change your brand image. Content may be key, but consistency is necessary. Give your brand a personality that makes logical sense and stick with it.
You will learn as you go. Testing, tracking and measurement will definitely help you with keeping relevant content, consistent messaging and a solid brand image.
If all else fails, you must ask yourself this question: What do I like to see on social media?