One of my favorite things about PR is that no two days are alike. This is not the type of job you want if your ideal day consists of sitting at a desk in a cubicle. So, what is a day in PR like? Here is a typical day in the life of Mugsy.

7:00 a.m.: Wake up and check google alerts for overnight client hits and personal social media since all day is spent on client SM

7:30 a.m.: Shower and get ready for the day

8:30 a.m.: Grab a cup of coffee, watch some morning news shows and catch up on news from CNN, Yahoo, Sun-Sentinel and more

9:00 a.m.: Check e-mail and have our morning regrouping with Mugsy staff

10:00 a.m.: Head to Lauderdale-by-the-Sea to attend a client photo shoot (Driftwood Beach Club). Not too shabby!

Beach Patio - Mike

Noon: Lunch and meeting at Gigi’s Music Cafe to prepare for the viewing party of their Restaurant Impossible debut.

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1:30 p.m.: Check e-mail and client social media pages for notifications / messages.

2:30 p.m.: Work with Mugsy’s amazing graphic designer on a new cosplay flyer for Indigo Bliss Hairapy.

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3:00 p.m.: Head to Boca Raton to meet with the Boca Raton Historical Society & Museum about publicity for their upcoming WWII exhibit.

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4:00 p.m.: Check e-mail and social media again. Post on client pages and respond to followers.

5:30 p.m.: Happy hour with potential new clients.

7:00 p.m.: Mugsy’s social media team settles in at their homes to live tweet and post the NBA playoff games for our client Class Act Sports and their new online game Gone Streakin’.

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