Pitching in a Storm

Pitching in a Storm

Pitching media in a hurricane is always a strange experience. Half our team is hunkering down while the rest of us are counting our lucky stars that Hurricane Dorian turned when it did, and ALL of us are looking for ways we can donate and support the Bahamas. At the...

Pitching When You’re in a State of Emergency

What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally. Luckily with this...

The Waiting Game

The research is done. The pitch is created. The email is sent….and now we wait. I am pretty certain that PR folks are the most patient people on the planet. We are at least in line with preschool teachers and clergy, right? I mean, imagine the feeling you get...
PR Tips From A Five Year Old

PR Tips From A Five Year Old

I have been doing PR for 16 years. She has been alive for five. And yet she is smarter about PR as a pre-schooler than many professionals. Life lessons may be learned in Kindergarten, but PR lessons are taught on the playground. (For the purposes of this post, and...
Why I Pitch Better In My PJs

Why I Pitch Better In My PJs

Until it is appropriate to go to the office in my pj’s, you will find me doing most of my media pitching from home. Why? Because I absolutely pitch better in my pajamas. If I were a superhero, my kryptonite would be business clothes. I just don’t function...