We all know that email marketing is an important part of a marketing and branding campaign. In fact, according to the Direct Marketing Association, “Email marketing yields an average 4,300% return on investment for businesses in the United States.”
Another astounding statistic about email marketing from ExactTarget – “70% of people say they always open emails from their favorite companies.”
If you’re not taking part in direct email, you’re missing out on a huge opportunity when it comes to your marketing campaign. The best part is that you now have multiple choices when it comes to finding the perfect email platform for your brand. Remember, while many of these email platforms have the same email marketing functions, it’s all about the one what you work the best with and works best for your brand.
Here are a few of the platforms we have worked with and why we like them:
1. MailChimp: Mugsy PR has a lot of experience with MailChimp. One of the main things we like about it is the cute little monkey mascot (just kidding!). But seriously, we like how easy it is to import content for each campaign. It’s also exceptionally easy to create an email opt-in form to incorporate on your website and Facebook page.
2. Constant Contact: Just like MailChimp, you can customize your own content (copy and paste over from a word document) and also customize your template to be any design. One of the great things about Constant Contact is that you will have your own personal marketing manager. If you have any questions regarding your template, mailing lists, content or how to integrate email sign-ups on your site, they are just an easy phone call away!
3. Robly: Robly is something new to me as I use it weekly for a non-profit I help. Since it’s a non-profit, it’s easy to customize a template by dragging and dropping certain boxes (text boxes, image boxes, text/image boxes, etc.) into an email. They also make it very easy to duplicate a previously used email and change the content and add different elements.
4. Vertical Response: This email platform is also a social media platform, which is something that always catches the eye of Mugsy PR. Since we are primarily and publicity and social media firm, this platform is one that coincides with our business model (both for Mugsy and our clients). Another great feature is that it’s absolutely free to start (no need to put down a credit card). Then, as your list grows, you can either pay monthly or as-you-go.
Each email platform is great and you’ll personally and professional identify with one over the other. You can also have a customized email platform designed just for your company.
Remember: “You have just 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email.” (Litmus) … MAKE IT COUNT!