Tag Archives: south florida

Pitching When You’re in a State of Emergency

What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally.

Luckily with this storm we had cell phone service and some internet on the phones as well, but of course they couldn’t be charged, so we had to live by back-up batteries after the 2nd day of no power until public venues opened that had power and we could plug-in. Charging by car just wasn’t cutting it.

None of this would be a big deal if all our clients were in Florida, but our International clients, as understanding as they were about the storm overall, still had breaking news that needed to get out to the national media. So Sarah and I “hunkered down” and started pitching, and without being asked (we believe in family first), our team jumped in and got press releases out by phone (luckily previously drafted and approved by the client in anticipation for this news), and had updated Cision media lists sent to us by a sister firm that we partner with often. Our team pitched in the heat, the dark, and used their remaining battery power to get the news out there, while still making time to go out and help neighbors move branches, take down shutters, and check on family members.

We are beyond proud of our little Mugsy PR fam, and media has been incredible as well, responding with not just media hits, but honest offers of help and assistance as needed for hurricane relief.

Our hearts grew ten sizes this week, even if our tree count dwindled a bit.

Here’s to lower electric bills this September, and a hope of a clear end to hurricane season!

Let’s Talk About YOU

Feeling stuck in your business? Maybe you know you can be doing something different but you just aren’t sure what? We’ve all been there, and sometimes, all you need is a new set of eyes. When those eyes belong to the team at Mugsy PR – you’re in good hands.

We have new programs, workshops and consultation programs designed for everyone from local performers to national corporations. If you see something you’re interested in – just email us and we can set it up for you so you can break out of your box and learn how to take your personal brand of business publicity to the next level.  Our brochure is below but if you can’t see the image, or you want to discuss more details, just email us at info@mugsypr.com.

Mugsy Speaks at Next NoBe Mixer – Tuesday, December 8th

It’s official…Mugsy’s on the Move again! Next week, we’ll be speaking at the NoBe Mixer in Miami Beach at Roni’s By The Ocean!

Emily and I will be talking about how to brand your company so it properly reflects what you do and your company personality. If you know anything about us, we’ll be adding our own Mugsy flair to the seminar…per usual!

It’s free to attend so be sure to register today! Email Mixer@FloridaBusinessWorkshops.com or go to the Florida Business Workshops website to register.

We’ll see you there!

Falling Into the Season

It’s official…it’s Fall in South Florida! While the weather may not have changed much in the last few days, the “season” sure has.

It’s no secret…I’m a native Floridian so I’m used to the changes of South Florida. The weather is somewhat the same, but other aspects of Florida are not. We get our seasonal neighbors back from up north, very advance reservations are needed at restaurants and hotels, the beaches are still hot for everyone in autumn and there are so many events and happenings going on you never have a dull weekend!

This is truly one of my favorite times of the year. It’s almost time to open the windows while it rains to listen to nature’s music and you always meet someone new at one of your favorite places/events.


Is it a busy time of year? Absolutely. It’s what I call a Mugsy kind of season! There’s so much fun going on there’s no way you can’t smile.

Be sure to take a look at the Mugsy PR list of clients on our website to find out what everyone has going on. There’s something for every family, every couple and everyone!

The Fab Five: Mugsy on the Move and Uber Out

Happy Thirsty Thursday everyone! It’s been a great week with a lot of interesting things going on. Check out my fab five picks of the week.

1. Mugsy PR’s emily on HITS 97.3: Our very own Emily Taffel will be on 97.3 Sunday morning talking about the recent venue partnership of the Association of Women in Communications South Florida (AWCSFL) with the Wyndham Boca Raton. Emily is the communications executive on the board of the AWCSFL. Be sure to tune in!


2. Facts You May Not Know About Back to the FutureI absolutely LOVE this! Can you believe some of these? I always wondered why they had to hit 88 m.p.h. in order to travel back in time. Now I know! If you want a break from your day, this is definitely something to check out.

3. South Park RenewedIt’s something many of us have been hoping for and it’s finally here! South Park has been renewed for 30 new episodes in a three-season deal on Comedy Central. What is your favorite episode of South Park?


4. Uber Out of Broward CountyIt’s official…Uber is out of Broward County. At the end of this month, Uber will no longer service the county. Miami-Dade and Palm Beach Counties, however, will still have an Uber presence AND you’ll be able to take an Uber from either of those two counties to Broward County. Weird…but true!

5. The PR Side of Celebrity DivorceIt was recently announced that after 10 years of marriage, Ben Affleck and Jennifer Garner will be divorcing. While this news has been all over the place in the last week, I found this story very interesting as it’s from a publicist’s viewpoint. It seems as though they are also collaborating well when it comes to their living and parenting as a divorced couple. You can find more information about collaborative divorce and mediation by visiting the Law Offices of Iris M. Bass.


Spotlight On…

I am a proud partner today!  I was so excited to open up one of my favorite local blogs, The Tropical Sun, and see such an incredible piece on Mugsy and my ‘Partner in PR’, Sarah Caro for their #SmallBiz Spotlight.

Below is just a snippet, but you can read the entire piece here.

Owners of Mugsy PR


The Tropical Sun recently sat down with Sarah Caro, Co-owner and Vice President of Mugsy PR (and a Boca Raton resident) to learn a little more about social media marketing, brand reputation management, and of course, public relations.

We asked Sarah to share five fun and fabulous aspects of her business with us. Our sit down showed us that the Mugsy PR team certainly lives up to their motto: “a little bit quirky, a little bit analytical and a lot of awesome, all rolled into one.”

Join us as we get to know more about Sarah and the impressive team at Mugsy PR.

Read the full article at The Tropical Sun. 


Turn Your Social Media Friends Into Brand Besties

Yesterday, Emily and I had the pleasure of speaking at Social Media Day South Florida (#SMDaySFL) in Fort Lauderdale. The best part of the conference were all the amazing people who supported us in attending our presentation.

We want to thank all of you for your support…and your great questions at the end! To show our thanks, we have uploaded our presentation to SlideShare for anyone who would like it.

If you were unable to attend the event, feel free to check out what we spoke about yesterday at the 5th anniversary of Social Media Day South Florida!

Lights, Camera, Cocktails, Action. #MugsyOnTheMove

Florida Social Con is coming on July 18, 2015, and today I had a chance to join the founder of Social Con, Karla Campos, for a unique interview for South Florida Sun-Sentinel‘s “Rod with a Twist” vlog.

Sarah and I are so excited to present our Social Media Obstacle Course Scavenger Hunt at the Con this year and thrilled to have a chance to talk about it.

setting up
Setting up


Despite my hatred of getting up early, today was a delight. Rod Hagwood and his entire crew are amazing and genuinely smile inducing. Of course, how could you be in a bad mood when your morning interview is being held at a bar?! Particularly the Premiere Beverage Mixology and Training Center.

The Premiere Beverage Bar
The Premiere Beverage Bar

There were smiles all around, especially after Nick, our Bartender and Mixologist extraordinaire, made his incredible “Flaming Piña Colada” cocktails.

Nick’s bartending skills were awesome (or as some at Sun-Sentinel would say…”On Fleek”)


Not a bad way to start the day! A big thanks to Rod, the Sun-Sentinel crew, Nick and everyone with Florida Social Con. We will share a link to the interview when it airs.

Hope to see you at Social Con in July!