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My Unpaid, Professional Opinion on Unpaid Professional Opinions

My Unpaid, Professional Opinion on Unpaid Professional Opinions

I love my friends. They are brilliant people, and many of them are incredible entrepreneurs. Often as we chat about work and the world, we end of trading thoughts, tips and tricks of the trade – and I LOVE that. A meeting of the minds is always appealing because it is mutually beneficial.

What I don’t love – is when we first meet with a potential client, and THEY want to pick our brains. Quite often in the initial process of gaining a new client we are asked questions like: “If you WERE going to do our PR, how would you pitch this new product?” or “Can you send us your sample pitch along with a few examples of campaigns plans you’ve created?”.

This is the equivalent of saying to a clothing store – “Let’s just say you were going to dress me, what would you put me in? I am going to try it on and walk out of here in your clothing, and I may or may not contact you again to come back and buy them.”

Not very appealing, right?

As a client, I think the better question to ask is, “what are some examples of the results your previous work has garnered?”, but as a business owner, the question comes down to – how to reply politely to the request for examples without losing the potential client.

In our case, I tell them (with a smile of course), “my unpaid professional opinion is that this would be very similar to the work we did with….” and then I fill in the client case study that best fit. I end the conversation with, “I would be thrilled for a chance to create a custom plan for you that would work best for your goals as well once we begin our working relationship together!”

Now we want to know – how do you handle these types of issues with your potential clients?

An Overbooked Calendar in October?

An Overbooked Calendar in October?

Since when did October get to be such a busy month? December is one thing…the squeezed-in meetings before the holiday coupled with the multitude of holiday parties and extra volunteering during the giving season. But October? When did this happen?

I guess between Halloween fun and the start of “season” in South Florida, it was inevitable. Work events are plentiful, which means the PR and social media marketing for clients is in full force! There’s nothing quite as satisfying as being busy with client work and seeing those press inquiries coming in one-after-one.

I don’t know about you, but it feels like the busy season has begun earlier than in years past, which means keeping a meticulously organized calendar!

Have you been busier this month than in years past?

Pitching When You’re in a State of Emergency

Pitching When You’re in a State of Emergency

What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally.

Luckily with this storm we had cell phone service and some internet on the phones as well, but of course they couldn’t be charged, so we had to live by back-up batteries after the 2nd day of no power until public venues opened that had power and we could plug-in. Charging by car just wasn’t cutting it.

None of this would be a big deal if all our clients were in Florida, but our International clients, as understanding as they were about the storm overall, still had breaking news that needed to get out to the national media. So Sarah and I “hunkered down” and started pitching, and without being asked (we believe in family first), our team jumped in and got press releases out by phone (luckily previously drafted and approved by the client in anticipation for this news), and had updated Cision media lists sent to us by a sister firm that we partner with often. Our team pitched in the heat, the dark, and used their remaining battery power to get the news out there, while still making time to go out and help neighbors move branches, take down shutters, and check on family members.

We are beyond proud of our little Mugsy PR fam, and media has been incredible as well, responding with not just media hits, but honest offers of help and assistance as needed for hurricane relief.

Our hearts grew ten sizes this week, even if our tree count dwindled a bit.

Here’s to lower electric bills this September, and a hope of a clear end to hurricane season!

Talking About PR

Talking About PR

Saffy: ‘I’m sorry, Mum, but I’ve never seen what you actually do’
Eddy: ‘PR!’
Saffy: ‘Yes, but…’
Eddy: ‘PR! I PR things! People. Places. Concepts.

I have always loved Eddy’s quote on public relations in Ab Fab. It cracks me up every time because it feels so true to life. How many times have those of you in PR tried to explain to your family or friends what you do. The answer is EVERYTHING. So in a nutshell – we PR things!

Do you have a favorite quote about PR? A few more favorites from the Mugsy team are below. Comment so we can add your fave to the list!

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstein

“Next to doing the right thing, the most important thing is letting people know you’re doing the right thing.” – John D. Rockefeller

“People do not buy good and services. They buy relations, stories and magic.” – Seth Godin