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Experiential Marketing Takeaways from Biz Bash Live

Experiential Marketing Takeaways from Biz Bash Live

We had such a phenomenal time at this year’s Biz Bash Live at the Fort Lauderdale Convention Center last week. As speakers this year, we had access to the Master Classes and well as the workshops and the main floor, and we learned so much, we can’t wait to show you through our client events! If you couldn’t make it to Biz Bash, but were still interested in finding out more about our topic – The New Wave of Experiential Marketing, here are the six main takeaways from our presentation:

  1. Know Your Customer. You can’t create an experience that will speak to your target audience unless you REALLY know them. Get rid of pre-conceived notions, people are changing. Change with them.
  2. Think Sustainable. Don’t just spend money. Spend it wisely on experiences that are able to scale and that truly engage your audience and keep them talking long after they leave.
  3. Stay Organic and Authentic. Stay true to your brand in all your do. If you’re true to you – your tribe of brand ambassadors will be drawn to that too!
  4. Keep It Immersive. Focus every experience on the 5 senses, from the website to offline and online touch points before, during and after the event as well.
  5. Provide Multiple Online and Offline Touch Points. Touch points are what we call all the experiences your potential attendees / consumers will have their hand, ears, eyes, nose, etc on. This includes digital and offline pieces.
  6. Leave Them with the Feels. The best way to get people to talk about your event is to get them to FEEL something while there. If they have an emotional attachment they create stories. Stories become memories. Memories = lifetime word of mouth for your event!

If you have more questions about experiential marketing and how it can work for your business, email us at info@mugsypr.com. We are happy to help you develop some incredible experiences for your audience!

My Unpaid, Professional Opinion on Unpaid Professional Opinions

My Unpaid, Professional Opinion on Unpaid Professional Opinions

I love my friends. They are brilliant people, and many of them are incredible entrepreneurs. Often as we chat about work and the world, we end of trading thoughts, tips and tricks of the trade – and I LOVE that. A meeting of the minds is always appealing because it is mutually beneficial.

What I don’t love – is when we first meet with a potential client, and THEY want to pick our brains. Quite often in the initial process of gaining a new client we are asked questions like: “If you WERE going to do our PR, how would you pitch this new product?” or “Can you send us your sample pitch along with a few examples of campaigns plans you’ve created?”.

This is the equivalent of saying to a clothing store – “Let’s just say you were going to dress me, what would you put me in? I am going to try it on and walk out of here in your clothing, and I may or may not contact you again to come back and buy them.”

Not very appealing, right?

As a client, I think the better question to ask is, “what are some examples of the results your previous work has garnered?”, but as a business owner, the question comes down to – how to reply politely to the request for examples without losing the potential client.

In our case, I tell them (with a smile of course), “my unpaid professional opinion is that this would be very similar to the work we did with….” and then I fill in the client case study that best fit. I end the conversation with, “I would be thrilled for a chance to create a custom plan for you that would work best for your goals as well once we begin our working relationship together!”

Now we want to know – how do you handle these types of issues with your potential clients?

An Overbooked Calendar in October?

An Overbooked Calendar in October?

Since when did October get to be such a busy month? December is one thing…the squeezed-in meetings before the holiday coupled with the multitude of holiday parties and extra volunteering during the giving season. But October? When did this happen?

I guess between Halloween fun and the start of “season” in South Florida, it was inevitable. Work events are plentiful, which means the PR and social media marketing for clients is in full force! There’s nothing quite as satisfying as being busy with client work and seeing those press inquiries coming in one-after-one.

I don’t know about you, but it feels like the busy season has begun earlier than in years past, which means keeping a meticulously organized calendar!

Have you been busier this month than in years past?

Pitching When You’re in a State of Emergency

Pitching When You’re in a State of Emergency

What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally.

Luckily with this storm we had cell phone service and some internet on the phones as well, but of course they couldn’t be charged, so we had to live by back-up batteries after the 2nd day of no power until public venues opened that had power and we could plug-in. Charging by car just wasn’t cutting it.

None of this would be a big deal if all our clients were in Florida, but our International clients, as understanding as they were about the storm overall, still had breaking news that needed to get out to the national media. So Sarah and I “hunkered down” and started pitching, and without being asked (we believe in family first), our team jumped in and got press releases out by phone (luckily previously drafted and approved by the client in anticipation for this news), and had updated Cision media lists sent to us by a sister firm that we partner with often. Our team pitched in the heat, the dark, and used their remaining battery power to get the news out there, while still making time to go out and help neighbors move branches, take down shutters, and check on family members.

We are beyond proud of our little Mugsy PR fam, and media has been incredible as well, responding with not just media hits, but honest offers of help and assistance as needed for hurricane relief.

Our hearts grew ten sizes this week, even if our tree count dwindled a bit.

Here’s to lower electric bills this September, and a hope of a clear end to hurricane season!