PR is a tricky profession. You have to have a plan, know how to execute it and be ready for any eventuality that comes along. I have over 10 years of experience in PR (ugh…that hurt) with multiple industry experience. While you can always be prepared for any eventuality, you can still get hurt…just like in life.
Recently (well in February), I broke my arm…my right arm…my dominate arm. Needless to say, it sucked big time. I broke my arm in such a precarious location that it was misdiagnosed the first time. It also sucked (pardon my language) that it was at the very tip-top of my humorous bone (near the shoulder). What that means is that it couldn’t be put in a cast…just a sling. It was literally like having one arm tied behind my back. Only, it was more like having it sewn to my stomach.
Everything changed for about 3 months. Any way I used to do things had to change. I learned how to sign my name with my left hand. I learned how to type with one hand. I definitely utilized dictation more on my iPhone. Don’t get me wrong…there were still a lot of things I couldn’t do. I couldn’t drive my manual transmission car. I wasn’t allowed to walk my dog (for safety purposes obviously) and I honestly couldn’t really cook for myself – no chopping veggies, sautéing or baking a big meal…all of which requires two arms.
Fortunately, I was still able to adapt to this eventuality that I never saw coming. I hated it…but I adapted. And I realized it could have been much worse.
PR is somewhat similar to having one arm tied behind your back (or sewn to your stomach). Just when you get comfortable with how things work, something happens. You then have to figure out how to do everything you know in a different way. I won’t go as far to say, “It makes you stronger in the end.” But I will say that shit happens, and if you figure it out, you won.