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Join us at Biz Bash Live!

Join us at Biz Bash Live!

We are so excited to be presenting a workshop on Experiential Marketing at Biz Bash Live in Miami on May 16th. Use our code Mugsy18 for a discount on your ticket. Hope to see you all there!

The Week of Drinks

The Week of Drinks

Oh boy, here we go! We don’t do a lot of drinking here at Mugsy, but we do have a lot of alcohol related clients, and this week they all have events. This is always our busiest week here at the office – and we are prepped and ready – from our heads to our livers to our toes. If you’re ready to tip one back and cheers with us – check out one (or more!) of our client’s events (in alphabetical order) this week!

Boca Raton Historical Society & Museum will present the Boca Bacchanal Wine & Food Festival Weekend on April 6& 7, 2018. The fun begins on Friday night with the Vintner Dinners (almost sold out!) and continues Saturday for Bacchanalia! Check out the website for info and tickets. Get a sneak peek of some of the offerings at Bacchanalia on 4/4 when we will be on WRMF with the Executive Chef of Burton’s in Boca Raton enjoying some of the incredible food he will be bringing to the event this year!

Concrete Beach Brewery has a week of excitement with their monthly Brewhouse Rocks and Sola Sessions taking place early this week and rounding it out with Havana Nights on Friday 4/6. Then join the Brewery in supporting Miami Pride Week with Miami’s a Drag – a Double Stubble Special Event, featuring performances by local drag queens along with beer and brunch on 4/7!

There are also some awesome tours at Cycle Party this week – from Wynwood to West Palm Beach – with both drinking and non-drinking options. You’ll see the Mugsy crew here and there throughout the tri-county area pedaling with media and getting them out to experience a new way to see the city!

Hope to see you out and about this week!

 

 

Five Things To Do To Start 2018 PR Ready

Five Things To Do To Start 2018 PR Ready

Even though PR never stops, it slows down a bit between Christmas and New Years, giving us all a prime opportunity to get things in order for the craziness that begins in January. With a to-do list that spans several pages, we needed to figure out what was going to be the most important things to do now, to make 2018 more successful and less stressful. Here are the five things we decided to put at the top of the list:

  1. Make New Friends. Media relationships are the most important part of public relations, so we decided to reach out and make some new connections. With just a few simple emails saying “Hi – We noticed that Mugsy PR doesn’t work as often as we would like with your outlet. Would you be willing to have a cup of coffee to discuss how our communication with you and your team can be more beneficial for all?”. We have had meetings all week and stories planned for clients in outlets they haven’t been covered in before.  Score!
  2. Refresh All Media Lists. Sure, we all redo our media lists on a regular basis on Cision, but when was the last time you REALLY did research on niche media for your clients? Google, Reddit, Podcast Round-ups, Up and Coming Blogs – there are so many ways to find media these days, and one of the best things you can do is a semi-annual sweep of all your lists to make sure it is out with the old and in with the new for 2018!
  3. Learn Something New. Sign up for a new social media platform, download a new app, find software to help agency logistics – anything that can help create an easier, more streamlined way to do your work in the new year. Work smarter, not harder is a motto that holds true forever. Automation is the goal!
  4. Organize Your Calendar. One main agency calendar, housed online (we use Google calendars but there are apps, programs, etc) where everyone has access is one of the easiest ways to keep everyone on the same page. Sure, it takes a few hours to create and update the first time, but once the entire team gets used to using it, it will change your world!
  5. TAKE A BREAK! We all need to refresh and PR is super stressful, so take a break while you can. That extra hour of sleep or day by the pool will make all the difference when January 2 hits and you’re back in the thick of things!

Happy New Year!!!!

#Mugshot: Mugsy PR on HelloTesla.com

#Mugshot: Mugsy PR on HelloTesla.com

If being proud of your company and your team could really, truly be shown by our heads growing, Sarah and I would look like the Macy’s Thanksgiving Day Parade balloons right now. We are beaming over the article on Mugsy PR on Hello Tesla today. We put a screenshot below, but if you’d like to read the whole thing (and you should because, you know, we would totally read your entire article too!) just click here.

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Mugsy Speaks at Next NoBe Mixer – Tuesday, December 8th

Mugsy Speaks at Next NoBe Mixer – Tuesday, December 8th

It’s official…Mugsy’s on the Move again! Next week, we’ll be speaking at the NoBe Mixer in Miami Beach at Roni’s By The Ocean!

Emily and I will be talking about how to brand your company so it properly reflects what you do and your company personality. If you know anything about us, we’ll be adding our own Mugsy flair to the seminar…per usual!

It’s free to attend so be sure to register today! Email Mixer@FloridaBusinessWorkshops.com or go to the Florida Business Workshops website to register.

We’ll see you there!