Tag Archives: Marketing

Let’s Talk About YOU

Feeling stuck in your business? Maybe you know you can be doing something different but you just aren’t sure what? We’ve all been there, and sometimes, all you need is a new set of eyes. When those eyes belong to the team at Mugsy PR – you’re in good hands.

We have new programs, workshops and consultation programs designed for everyone from local performers to national corporations. If you see something you’re interested in – just email us and we can set it up for you so you can break out of your box and learn how to take your personal brand of business publicity to the next level.  Our brochure is below but if you can’t see the image, or you want to discuss more details, just email us at info@mugsypr.com.

Mugsy Speaks at Next NoBe Mixer – Tuesday, December 8th

It’s official…Mugsy’s on the Move again! Next week, we’ll be speaking at the NoBe Mixer in Miami Beach at Roni’s By The Ocean!

Emily and I will be talking about how to brand your company so it properly reflects what you do and your company personality. If you know anything about us, we’ll be adding our own Mugsy flair to the seminar…per usual!

It’s free to attend so be sure to register today! Email Mixer@FloridaBusinessWorkshops.com or go to the Florida Business Workshops website to register.

We’ll see you there!

When Talking Turkey Pays Off

There has been a lot of media lately about the stores that are closing for Thanksgiving and even Black Friday this year. I love that families will have more time together, but one can’t help but wonder if it is a genuine, from-the-heart movement from these retailers, or if they want the publicity behind the sentiment. Either way they are getting buzz, which is sure to convert to some strong holiday sales. Below are 5 of our favorite Thanksgiving time marketing / PR campaigns from the last few years. Can’t wait to see what else pops up this year as we draw closer to Turkey Day!

1. In 2012 Pinterest, Allrecipes and Better Homes & Gardens teamed up for the “Best Thanksgiving Ever”. Participants could win $5,000 if they posted five or more Thanksgiving recipes from Allrecipes or BH&G to their own “Best Thanksgiving Ever” board on Pinterest. Not only did the campaign drive traffic to all sponsoring websites, but it put Allrecipes on the map as a top recipe site.

2. 2013 brought us the “Turkey Bowl”, a Thanksgiving campaign from Nike that used the SessionM mobile app network to award users points for in-app interactions that could be redeemed for gift cards. When customers used their points, the Nike Turkey Bowl ads would pop up creating a full circle campaign.

3. With only a few days in between the holidays this year, it was a brilliant idea for Manischewitz (Kosher food store) to merge Hanukkah and Thanksgiving to create their own “Thanksgivukah”. With an entire website dedicated to the “holiday”, funny videos, recipes, ecards and more, the social media exposure for the brand has been HUGE.

4. True Turkey Talk is the name of the game with the Butterball Turkey-Talk-Line. For 29 years now Butterball has run a hotline in November and December to encourage consumers to call 1-800-Butterball (and in more recent years to visit Butterball on the Go) to ask their turkey related questions.

5. Finally, we can’t talk about Thanksgiving marketing without talking about Macy’s. The parade is marketing brilliance in itself, but the engaging website and social media they created to go along with it is nothing short but amazing. With a countdown to the parade, a ton of useful into and even uniquely created games, the site adds an extra level of engagement to the Thanksgiving Tradition.

 

 What is YOUR favorite Thanksgiving campaign?

The Business of Re-Branding

I love our Mugsy brand, but I also know that one day we may have to refresh it and re-brand. That is a scary thought – whether you are a small boutique agency like ours, or an International corporation. If done correctly, you can open your brand to new eyes and reinvigorate your company, while keeping your current fan base happy. Haters gonna hate, and if done incorrectly, a re-branding can alienate your audience, turn new fans away, and watch your ROI go down the drain. There is no one way to do it right, but there are ways to make sure things go as smoothly as possible. Here are our top four “rules”

1. Do your research. Ask Your Audience. 

People need to have confidence in a brand in order to be loyal to it. Sometimes, your customer’s confidence comes from a renewed sense of customer service and strong product offerings (as seen in a historic turnaround by an almost bankrupt Apple in the 1970’s to now) and sometimes from something as simple as the product packaging or marketing figurehead. Tropicana Orange Juice changed it’s carton design in 2009 and was met with such backlash they changed it back two weeks later, losing profits in the process. Social media makes crowd sourcing and market research easier than ever – do your research.

2. Keep an eye on the trends...Wisely.

Arby’s made social history when they tweeted about Pharrell’s Grammy’s hat. A brilliant move on their part, and the start of their re-branding. Their new commercials have picked up the trend of quirky humor with phenomenal results – an increase of sales! Unfortunately for KFC, their foray into the world of quirky hasn’t worked out and their ads featuring a real life Colonel Sanders (played by SNL’s Darrell Hammond) have not brought the conversions they hoped. See #1.

3. Be YOU (a.k.a. Don’t be someone you’re not).

I am going to guess you have heard of Lunchables. You may have even eaten them as a kid. But would you turn to the packaged lunch to power up before your workout as an adult? Lunchables P3 was a glorious failure when they tried to re-brand as your “Power Protein Pack”. On the flip side – UPS re-branded brilliantly with their “What can brown do for you” campaign, focusing in social media, marketing and advertising on how UPS helps ALL people (the CEO, the parent, the student, etc), and showing that by knowing who you are and showing people how you can help – profits can go up over 50%!

4. Don’t let the media define your brand for you.

A good rule in general – no one should define you, except for YOU. Unfortunately brands often get caught in trends created FOR them. Burberry went through a period of time in the early 2000’s when gang members were associated with their infamous plaid design and next thing you know, the designer label was being banned in multiple locations for gang association. Burberry brought on well known, sophisticated celebrities like Emma Watson and Kate Moss to change the face of the brand and has been wildly successful. Pabst Blue Ribbon did the same. Known in the U.S. as a cheap, frat beer, Pabst Blue Ribbon re-branded in China (known for their love of high end beer) as Blue Ribbon 1844 and runs $44 a bottle. Quite a difference!

There are a lot of branding success and failure stories. Do you have a fave? Have you ever re-branded a company? Comment below with your best tip!