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Pitching When You’re in a State of Emergency

Pitching When You’re in a State of Emergency

What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally.

Luckily with this storm we had cell phone service and some internet on the phones as well, but of course they couldn’t be charged, so we had to live by back-up batteries after the 2nd day of no power until public venues opened that had power and we could plug-in. Charging by car just wasn’t cutting it.

None of this would be a big deal if all our clients were in Florida, but our International clients, as understanding as they were about the storm overall, still had breaking news that needed to get out to the national media. So Sarah and I “hunkered down” and started pitching, and without being asked (we believe in family first), our team jumped in and got press releases out by phone (luckily previously drafted and approved by the client in anticipation for this news), and had updated Cision media lists sent to us by a sister firm that we partner with often. Our team pitched in the heat, the dark, and used their remaining battery power to get the news out there, while still making time to go out and help neighbors move branches, take down shutters, and check on family members.

We are beyond proud of our little Mugsy PR fam, and media has been incredible as well, responding with not just media hits, but honest offers of help and assistance as needed for hurricane relief.

Our hearts grew ten sizes this week, even if our tree count dwindled a bit.

Here’s to lower electric bills this September, and a hope of a clear end to hurricane season!

Hurricane Season is Here – Is Your Office Ready?

Hurricane Season is Here – Is Your Office Ready?

It is hurricane season and while we all stock up our homes here in South Florida, are you thinking about the needs of your office?

Step #1 is to set up your emergency plan. What happens during a hurricane watch or a warning. Do your employees know if they should come into work or stay home? How will they find out updates? What if the power goes out? Plan for EVERYTHING.

Step #2 – Back-Up, Back-up, and Back-Up Again. Every file, every client website, every post-it note on your computer screen – back it up. You never know what may happen, but as long as you use a strong back-up program, ANYTHING can happen and it will be o.k. We use Carbonite and has been a life-saver twice already!

Step #3 is to ensure you have all your insurance documents in order in case anything does happen. Not just your main business insurance, but also any warranty or important documentation to your major (and minor!) office equipment as well. Bet you’re loving those organized office admins now, aren’t ya. 😉 Don’t forget to get a waterproof case for ALL your important docs and store them somewhere high and dry.

Finally Step #4 – Get Handy. You know there are things in your physical office space you’ve been neglecting. Since you didn’t do things months ago, now really is the time to patch the roof and windows, check security and flood lighting, test that your generator is working and make sure the office has flashlights, a first-aid kit, a battery operated radio or TV (with batteries!!) and food/water for any staff as required.