We haven’t posted much so far in 2018. I would like to say it is because we have been so incredibly busy kicking butt and making stuff happen, and sure, that was part of it as the year began, but mainly – we just didn’t know what to say.
When your job is to watch the news and help to create the news, and that news suddenly hits very close to home, it just leaves you speechless.
We left the words to others and for once we just watched. We didn’t pitch. We didn’t look for angles. We watched as the community around us, the one I grew up in, rallied around the survivors of the awful tragedy in Parkland at Marjory Stoneman Douglas – the high school I am a proud alumni of (class of 98). We watched and we cried, we volunteered, we felt helpless and angry and heartbroken. We attempted to work as we have many out of state and International clients, but it did not feel right so we did what we have rarely done in the history of Mugsy – we shut the office down, turned off the laptops and phones, and we walked away for a bit.
“How long until we should pitch South Florida media again?”, “Should our South Florida clients throw fundraisers or does it seem like a contrived pr move?”, “What do we do about events in the coming month – when is it proper to start promoting again?”
We discussed internally and sent notifications to all of our clients advising next steps. For those outside of Florida we explained the situation and asked for a few days of patience and understanding.
And while we have always had procedures and protocol on what to do if there is a client crisis, a national crisis, a weather situation (hurricanes, etc), we created an internal procedure as well for when Mugsy just needs a moment.
Now in March, everyone has been coming back to the office, and the work is strong, but the team is stronger. We look forward to blogging and working with our clients and the media, but with a renewed passion for change and a desire to tell the bigger stories.
We thank everyone for their patience over the last few weeks – now back to the regularly scheduled Mugsy madness!
I love my friends. They are brilliant people, and many of them are incredible entrepreneurs. Often as we chat about work and the world, we end of trading thoughts, tips and tricks of the trade – and I LOVE that. A meeting of the minds is always appealing because it is mutually beneficial.
What I don’t love – is when we first meet with a potential client, and THEY want to pick our brains. Quite often in the initial process of gaining a new client we are asked questions like: “If you WERE going to do our PR, how would you pitch this new product?” or “Can you send us your sample pitch along with a few examples of campaigns plans you’ve created?”.
This is the equivalent of saying to a clothing store – “Let’s just say you were going to dress me, what would you put me in? I am going to try it on and walk out of here in your clothing, and I may or may not contact you again to come back and buy them.”
Not very appealing, right?
As a client, I think the better question to ask is, “what are some examples of the results your previous work has garnered?”, but as a business owner, the question comes down to – how to reply politely to the request for examples without losing the potential client.
In our case, I tell them (with a smile of course), “my unpaid professional opinion is that this would be very similar to the work we did with….” and then I fill in the client case study that best fit. I end the conversation with, “I would be thrilled for a chance to create a custom plan for you that would work best for your goals as well once we begin our working relationship together!”
Now we want to know – how do you handle these types of issues with your potential clients?
Feeling stuck in your business? Maybe you know you can be doing something different but you just aren’t sure what? We’ve all been there, and sometimes, all you need is a new set of eyes. When those eyes belong to the team at Mugsy PR – you’re in good hands.
We have new programs, workshops and consultation programs designed for everyone from local performers to national corporations. If you see something you’re interested in – just email us and we can set it up for you so you can break out of your box and learn how to take your personal brand of business publicity to the next level. Our brochure is below but if you can’t see the image, or you want to discuss more details, just email us at firstname.lastname@example.org.