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So what’s the difference? With Snapchat you can take photo or video, add cute filters and add it to your story or send to specific people. With Instagram you can take photo or video, add fun graphics and add it to your story or send to specific people. Hmmm…very different.

While Snapchat was the fist one on the scene when it comes to more dynamic social storytelling, Instagram came onto the scene to challenge them with a vengeance! Not only does Instagram have a wider audience, they have a bigger audience. It’s also easier to discover topics and conversations on Instagram than it is on Snapchat.

It seems that social media users have a more personal connection with Instagram than Snapchat. In fact, Snapchat admits:

“The majority of our users are 18-34 years old. This demographic may be less brand loyal and more likely to follow trends than other demographics. These factors may lead users to switch to another product, which would negatively affect our user retention, growth, and engagement.”

I can honestly say I do both, but I myself see more activity (at least more activity that I’m interested in) on Instagram. Seeing what’s going on with Kylie Jenner or Ariana Grande isn’t something that peaks my interest…so I guess you can tell what platform I’m more apt to use these days.

Which storytelling app do you prefer? Instagram or Snapchat?

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