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Admit it. In the past year you have posted something on Instagram, Facebook, Snapchat or other social media platform with the hopes that it brought in a lot of likes. We all do it. No one wants to post and have the post sit there with no engagement. The important question however is – what are those likes worth?

On a personal page, likes are a way to tell a friend, “hey – you’re cool, and the stuff you like, I like too”.

On a business page, those likes have a different value.

Every time someone clicks like or double taps on an IG post, they are a potential brand ambassador, a possible client, and it is an opportunity to convert to a sale. So how do you make the most of that value?

Our 3 top tips for creating the most value out of your social media likes are:

1. BE SOCIAL! It is common sense, but you have to be social on social media. If someone likes a post you’ve put up, did you know you can invite them to like your page if they don’t already do so? Invite them, comment on their comment or on one of the photos on their page. The idea overall is to create a conversation and build it into a relationship.

2. Don’t sell. Once you create relationships, you don’t have to pitch or hard sell. You just converse. When you speak about your product or service with passion your dedicated fans will now listen, take interest and be quicker to take the next step to buy.

3. Stop with the corporate speak. Unless you’re using a spambot service to run your social media, it is done by a human being. Why does that human being speak like a robot? Stop using formal, professional verbiage on your social media. We don’t advise being crass or improper on social media, but creating a brand voice that consumers can relate to is going to increase engagement, impressions and overall visibility on social media for your company.

What other tips would you give to create more value in “likes”?