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On Monday, I wake up, stretch, work out, play with my dog, review social media, and check my emails. On Tuesday, I wake up stretch, work out, play with my dog, review social media, and check my emails. On Wednesday, I wake up, stretch, work out, play with my dog, review social media, and check my emails. On Thursday, I wake up, stretch, work out, play with my dog, review social media, and check my emails. On Friday, I wake up, stretch, work out, play with my dog, review social media, and check my emails. It feels like nothing ever changes. It feels monotonous and repetitive like the days just meld together and there’s no end in sight. You look back on every day and see no progress. You start searching further and further back and start trying to compare then to now. 

That’s when you realize that you have built up and doubled your followers since the beginning of the year. You realize that you have an efficient system that you have built over the past 365 days. You have Top Fans that you look forward to interacting with everyday. That’s when you realize the daily repetitive grind has built up to the goals you had at the beginning of the year. Spontaneity is wonderful, but consistency pays the bills. Success is never truly an overnight endeavor but something that takes time to build. That’s what the daily grind is. 

The day to day is where you “pay your dues”. This is where you develop your own patterns, style and voice. You find what works and what doesn’t work by testing it week after week. Maybe the hashtags didn’t work on Tuesday, but Friday you find something that changes how you approach your campaign and engagement starts booming. Perhaps a week of pitching was met with crickets from the media, but the Monday afterwards you got that feature story. Ever have writer’s block? After time, you’ll figure out how to say what you want to say. You’ll notice that your sentences become more concise as you are able to speak your thoughts clearer. You’ll develop a strategy, and eventually you will know what fits and what falls flat. By the end of the year, you’ll have your routine. So when the grind gets monotonous, just remember that these are the days that lead to the “overnight success”.

Just don’t forget, every once in a while…break up the daily with something a little crazy. 😉