Select Page

What’s Upcoming for 2019?

As the year comes to a close we are already pitching long lead magazines for their Feb/March issues and looking ahead into 2019. While we look at the year ahead we are looking at what WE need to bring to the table to help our clients bring their brands to the next level. What is upcoming for Mugsy in the next year? 

  1. Development of more micro-influencer events
  2. Increased integration of A.R. and V.R. into press outreach
  3. More measurements for R.O.I. for clients to see the true value of PR
  4. Development of stronger media relationships for more OFFLINE contact
  5. Use of automated tools for administrative work to allow us more time for client content curation and community management

We also look forward to bringing the unique Mugsy brand of seminars, workshops and presentations to companies and events across the country in 2019! Find out more about what we offer as keynote speakers, corporate trainers and publicists / social media strategists by visiting the Mugsy PR website or contacting us at info@mugsypr.com. 

Wine Pairings for Busy Parents (and aunts, uncles, cousins, friends and people who just like wine and kids’ snacks)

Wine Pairings for Busy Parents (and aunts, uncles, cousins, friends and people who just like wine and kids’ snacks)

It is back to school and that means things get a little crazy as we get back into the swing of things. Emily, Ryan and Tracy’s kids are back in class, Sarah is on nephew pickup duty, and at the end of the day, despite our best efforts to go low-cal, low-carb and healthy, all of us are at home grabbing leftover chicken nuggets and mac and cheese for dinner with the kids when in a rush.

Now you know, usually we grab a beer from Concrete Beach Brewery to go with it (there is nothing like a McDonald’s Cheeseburger Happy Meal and a Havana Lager – for real), but the good folks at Personal Creations have done some recon work and figured out the best wines to go with those leftovers to class things up a bit. Take a look at their research below. It’s awesome, Thanks for sharing Personal Creations!

The Best Wine Pairings for When You Eat Your Kids’ Leftovers

It’s the end of the day and your kids are asleep but, as usual, they have failed to finish their entire dinner. Why not turn what’s left into a gourmet dinner for you? Paired with a fancy wine, your kids’ leftovers will make for a classy dinner that parents can enjoy. Don’t worry if you’re not a wine snob; Personal Creations has done the research for you, including the temperature at which your wine bottles should be stored.

White Wines

White wines should be refrigerated before drinking. Typically, white wines pair with lighter fare such as fish, cheese, chicken, and hummus. Try the following pairings the next time you have leftovers on hand:

Pinot Grigio and Fish Sticks: The most popular white wine in Italy, pinot grigio is dry – meaning that it doesn’t have much residual sugar content after the fermentation process and goes with most foods.

Chardonnay and Grilled Cheese Sandwich: Chardonnay is a popular white wine in the United States and, as with most white wines, is served chilled. Chardonnay pairs well with leftover grilled cheese sandwiches or mac and cheese.  

Red Wines

Unlike white wines, red wines are typically served at room temperature, so if you don’t have time to chill your wine for a snack, try the following red wine and snack pairings:

Merlot and Hot Dog: Merlot has a high amount of tannins, which give it a complex flavor that pairs well with hot dogs or other hearty leftovers.

Pinot Noir and Cheese Crackers: Pinot noir is lighter in flavor than other red wines.  It can also be stored at room temperature, which is convenient, and makes an excellent wine to pair with cheese crackers (or cheese and crackers).

Are you more of a beer fan than a wine enthusiast? Try a lager with buttered pasta, a porter with string cheese, or fruit snacks and Belgian strong ale. Check out many more wine and beer pairings for kids’ leftovers at Personal Creations.

Local vs. National News…Is There a Difference Anymore?

Local vs. National News…Is There a Difference Anymore?

I believe I’ve mentioned (over 200 times) that I’m more of a morning person. I like getting up and attacking the day. It always feels like I’m getting ahead of everyone else!

When I wake up, I immediately shut my alarm off (as to try not to disturb my slumbering husband) and head to the living room with my computer in hand. I start getting caught up on my emails and turn on the TV to watch some news. Since I get up so early, I obviously start with the local news…seeing what the whether’s going to be like, if there are any traffic concerns for the morning and watching the top headlines of the day.

Next, the clock strikes 7am and it’s time for the national morning news. Time to get caught up on the national, top headlines of the day.

Wait a minute…didn’t I just watch this?

Is it just me or are the top headlines of the local news really just the top headlines of the national news? What happened to the local news stories that AREN’T pay-to-play, sponsored segments? Where’s the information on what’s going on in my community? What happened to the headlines that happen in my neighborhood? Where did the local angles go?

The local news industry has just changed so much. I know there’s been a lot of downsizing over the last few years, but stop downsizing our local news. I don’t want the national headlines at the local level…I’m going to get those everywhere – the news, the radio, my Facebook timeline, my news alerts. Give me local! Who else is with me? Raise your hand! How can we get our local news back to covering local?

Join us at Biz Bash Live!

Join us at Biz Bash Live!

We are so excited to be presenting a workshop on Experiential Marketing at Biz Bash Live in Miami on May 16th. Use our code Mugsy18 for a discount on your ticket. Hope to see you all there!

Just one of those days…

Just one of those days…

Today the internet is wonky, the workload is heavy and we have a three day week. Oh, and I should mention I am in the midst of moving and writing this on a laptop balanced on top of a cardboard box. Ah, yes, just another manic Monday. Since this means we don’t have a lot of time to blog today, I shall leave you with this. My top five Monday memes. Enjoy!

mercury

monday

monday1 monday2

Monday3

Bringing YOU To Your Branding

Bringing YOU To Your Branding

When I first started Mugsy, I wanted it to be a representation of who I was and what I loved. That was how we ended up with a PR firm that is professional with a cheeky edge and a bit of a vintage feel (with a healthy dose of pink of course).

When we work with startups we tell them the same thing – try to infuse your business branding with a bit of YOU. Obviously keep it relevant to your company, but just a hint of your own style of personality can go a long way in making you truly FEEL the brand. And isn’t that the point of branding? To make people feel something when they think of you and your company. Below are three examples of people and companies that have done a great job at personalizing their branding and it has gone a long way for them. How have you let your true self shine through for your brand?

Tijuana Flats

Screenshot_2015-10-22-19-02-50-1

P. Diddy / Ciroc

Screenshot_2015-10-22-19-00-18-1-1

Richard Branson / Virgin

Screenshot_2015-10-22-18-58-32-1

Betsey Johnson

Screenshot_2015-10-22-18-57-54-1

Apple / Mac

Screenshot_2015-10-22-19-03-35-1