Pitching media in a hurricane is always a strange experience. Half our team is hunkering down while the rest of us are counting our lucky stars that Hurricane Dorian turned when it did, and ALL of us are looking for ways we can donate and support the Bahamas. At the same time, we have clients who are out of state and out of the country who are still doing news worthy things we need to let media know about, and so this week we’ve found ourselves pitching in a storm.
The truth is – pitching during a hurricane is almost easier than usual. Less people working = less email competition. Plus you have a ready to go starter line to create some rapport with the reporter such as “Are you ready for this storm?” or for those outside the area – “We are getting ready for the hurricane, so we’re hoping to catch you before we possibly lose power here!”.
With some savvy social media research you can build some great relationships during a hurricane as well. News media reporters will be online more to check-in and their response time may be quicker. Just remember to keep your conversations relevant and DON’T PITCH them on social – just relationship build. The pitching will come.
Overall, publicists are like the U.S. mail service – not rain nor snow nor gloom of night (nor hurricane!) shall stop us from giving the best service possible for our clients. PR’s Honor.
What was your favorite book when you were a kid? I have always been an avid reader. When I was little and didn’t want to nap my mom would put me in my crib with books so I would keep myself amused. To this day I often read several books at a time. Lately it has been a lot of business books, but for Read Across America (March 2, 2019) I was reading with my littles and started thinking about the books from my childhood that may have shaped my career. There are so many lessons to be learned from children’s lit!
1. The Poky Little Puppy. I don’t know if this book inspired my curious and sometimes a little mischievous nature, but I was always the kid, and the adult, who got outside the fence and went exploring. Sometimes in business you have to beg forgiveness instead of asking for permission and when you do it right you don’t need forgiveness because your shenanigans turn into successes!
2. The Lorax. Since March 2 is also Dr. Suess’ birthday it is only appropriate that I had to include one of his amazing books. The Lorax was always inspirational to me because he spoke for the trees when they couldn’t speak for themselves. Learning to use my voice to speak about what I believe in is what has gotten me into PR, public speaking and helped through life overall.
3. Madeline. Always a favorite series of mine, as a child I loved Madeline, but as an adult I realize how much you can learn from Miss Clavel. She took care of 12 little girls, with outspoken little Madeline among them, and you never saw her freak out. She was cool under pressure, even when waking in the middle of the night because “something is not right”. Spoken like a true publicist lol.
I could go on and on from Charlotte’s Web and The Giving Tree to The Little Prince and Caps for Sale, Bony-Legs, and EVERYTHING from Shel Silverstein, and more, but now it is your turn. Tell me the children’s book that inspires a lesson for you in your career too!
With the holiday season right on top of us, it’s hard to resist the temptation of all the gifts of sweets friends, family and co-workers pass around. And why would you pass them up? They’re gifting you literal “sweet” gifts to show appreciation for the year you’ve shared together.
The holidays equal sweets! And sometimes extra inches.
The bad thing is that everything in and on your body is paying for it. Your clothes are getting tighter, your fingers are expanding and your shoes aren’t fitting quite as well as they did before. I do realize this doesn’t happen to everyone – especially if you’re still young and have some self control and willpower. However, when you reach my age (which a reached a new age this weekend), things seem to get more dramatic! LOL.
I’m officially giving myself one week off since we’re officially one week from Christmas. After that, I’m getting back into my fighting shape…eating right, working out, getting up early and getting back to my brainstorming/meditation routine. It almost seems like this would be somewhat of a New Year’s resolution, but my focus is getting into that before the actual new year starts!
My question to you: do your wheels fall off the bus around this time of the year? And if so, which way do they go? The way of not eating well, not exercising, not finishing work on deadline? We want to know!
Tomorrow is Election Day and if you didn’t get to the polls during early voting, tomorrow is a very important day! I myself am actually really excited for the 24 hour coverage to begin tomorrow! This is a very important civic duty that everyone should care about – no matter your party affiliation. Election Day to me is always a very exciting day…seeing how everyone votes on both the candidates and the issues in their communities.
All that aside, I usually keep my excitement for Election Day, my party affiliation and political talk in general to a minimum when in the workplace. I’m not saying you have to cease and desist all politics talk (that obviously depends on your office and their policies), but being “politically correct” at work is definitely a good idea. So I have a couple Do’s and Don’t’s to share to help you with the big Election Day work politics.
Do: Check your employee handbook to make sure you can talk politics
Don’t: Think that just because you’re “off the clock” it’s okay when with coworkers
Do: Make sure you’re being considerate of all viewpoints
Don’t: Talk about the really heated issues
Do: Know when to stop the conversation and remain friends
Hopefully this helps get you through your Election Day work day tomorrow – especially if you have TVs in the office! Get out and VOTE!
So what’s the difference? With Snapchat you can take photo or video, add cute filters and add it to your story or send to specific people. With Instagram you can take photo or video, add fun graphics and add it to your story or send to specific people. Hmmm…very different.
While Snapchat was the fist one on the scene when it comes to more dynamic social storytelling, Instagram came onto the scene to challenge them with a vengeance! Not only does Instagram have a wider audience, they have a bigger audience. It’s also easier to discover topics and conversations on Instagram than it is on Snapchat.
It seems that social media users have a more personal connection with Instagram than Snapchat. In fact, Snapchat admits:
“The majority of our users are 18-34 years old. This demographic may be less brand loyal and more likely to follow trends than other demographics. These factors may lead users to switch to another product, which would negatively affect our user retention, growth, and engagement.”
I can honestly say I do both, but I myself see more activity (at least more activity that I’m interested in) on Instagram. Seeing what’s going on with Kylie Jenner or Ariana Grande isn’t something that peaks my interest…so I guess you can tell what platform I’m more apt to use these days.
Which storytelling app do you prefer? Instagram or Snapchat?
For many Americans, it can be difficult to find joy or fulfillment in traditional work. That’s why it’s important to find a way to make money doing something you enjoy. It’s never easy to break into something new and start making cash right away, so it may be best to start with a part-time or short-term frame of mind. With a job in the gig-economy—meaning freelance work, where you’re your own boss—you can start building a name for yourself in your chosen field, try something you’ve always wanted to do, or practice a hobby and actually make money doing it.
Here are a few of the best ideas on finding the right gig for you.
Work with animals
Millions of Americans have pets, meaning you’ll have a lot of clients to choose from should you decide to work with animals. You might become a licensed groomer or sign up with a site to be a pet sitter or dog walker. This type of job will allow you to keep flexible hours, get outdoors for some exercise, and spend time with sweet animals who can help reduce your stress and anxiety and can even lower your blood pressure.
If you enjoy drawing, painting, practicing calligraphy, photography, or sewing—just to name a few—you can start your own business providing services for brides-to-be, new parents, and anyone who might need your creative craft skills. To help launch your business, look into working with wedding and event planners so they can help direct you to new clients.
Freelance writing is one of the best ways to slip into the gig economy, in part because it can almost always be done from home, and it allows you to set your own schedule. The best way to start is by looking online for freelance gigs or checking out the websites of some magazines, blogs, or webzines you’re interested in, and querying about how to pitch an article. Keep reading here for some tips on how to get started.
Crunch the numbers
If you’re good with numbers and have experience with accounting, you might look into doing some freelance work around tax time. Check out some local accounting firms and tax offices to find out how much they charge for their services. If you can offer competitive rates and get the word out to friends and neighbors, you’ll have enough customers to get you through spring.
Have experience with kids? Put the word out that you’re looking for work in childcare, either through friends and loved ones or on social media. If you have a lot of free time—especially in the summer when kids in most states are out of school—your expertise and open schedule will be invaluable to busy parents in your community.
Finding work in the gig economy can be tricky at first, but the key is to know where to look. Do some research online and find out what sort of services are most needed in your area. It’s also important to do your homework when it comes to similar businesses so you can offer competitive rates for your services. Once you’ve completed those tasks, it’s time to figure out marketing and accounting logistics. Start a business website that details your business and shows off your skills; many can be made for free or very cheaply on sites like Weebly. You also should consider using a free invoice app to make collecting payments and bookkeeping simpler, and create a business email account that’s separate from your personal account.
Talk to your loved ones and keep them updated so they can help, and above all: remember to have fun!
Guest post provided to Mugsy PR by Lucy of Gigmine.co.