A History of PR Campaigns – an oldie but a goodie!
A History of PR Campaigns – an oldie but a goodie!
There has been a lot of media lately about the stores that are closing for Thanksgiving and even Black Friday this year. I love that families will have more time together, but one can’t help but wonder if it is a genuine, from-the-heart movement from these retailers, or if they want the publicity behind the sentiment. Either way they are getting buzz, which is sure to convert to some strong holiday sales. Below are 5 of our favorite Thanksgiving time marketing / PR campaigns from the last few years. Can’t wait to see what else pops up this year as we draw closer to Turkey Day!
1. In 2012 Pinterest, Allrecipes and Better Homes & Gardens teamed up for the “Best Thanksgiving Ever”. Participants could win $5,000 if they posted five or more Thanksgiving recipes from Allrecipes or BH&G to their own “Best Thanksgiving Ever” board on Pinterest. Not only did the campaign drive traffic to all sponsoring websites, but it put Allrecipes on the map as a top recipe site.
2. 2013 brought us the “Turkey Bowl”, a Thanksgiving campaign from Nike that used the SessionM mobile app network to award users points for in-app interactions that could be redeemed for gift cards. When customers used their points, the Nike Turkey Bowl ads would pop up creating a full circle campaign.
3. With only a few days in between the holidays this year, it was a brilliant idea for Manischewitz (Kosher food store) to merge Hanukkah and Thanksgiving to create their own “Thanksgivukah”. With an entire website dedicated to the “holiday”, funny videos, recipes, ecards and more, the social media exposure for the brand has been HUGE.
4. True Turkey Talk is the name of the game with the Butterball Turkey-Talk-Line. For 29 years now Butterball has run a hotline in November and December to encourage consumers to call 1-800-Butterball (and in more recent years to visit Butterball on the Go) to ask their turkey related questions.
5. Finally, we can’t talk about Thanksgiving marketing without talking about Macy’s. The parade is marketing brilliance in itself, but the engaging website and social media they created to go along with it is nothing short but amazing. With a countdown to the parade, a ton of useful into and even uniquely created games, the site adds an extra level of engagement to the Thanksgiving Tradition.
What is YOUR favorite Thanksgiving campaign?
I love Halloween! Candy on every aisle in every store, cute kids dressed as their favorite character or hero, and the costume parties in every city. So without further ado, here are my fab Halloween five of the week!
Pumpkin Attack in Arizona: Ok…it’s not really an attack, but it is really funny! There was no keeping this pumpkin down as it felt the need to make sure everyone in it’s path knows that Halloween is around the corner. Thankfully there were no injuries from this rogue pumpkin.
Cutest Kid Costumes: If you’re an avid listener of the KVJ Show on 97.9 WRMF, you know they’ve been doing a Kids Costume Contest. Now I don’t have any kids, but these little ones in their costumes have been super adorable! What has been your favorite Halloween costume so far?
Pumpkin Patches A-Plenty: Think about it…how many pumpkin patches have you passed while driving around this month? In my 3 to 5 mile radius around my house I can count at least 4 off the top of my head. And on the weekends, they’re the place to be with family and friends to pick out your personal pumpkin to carve and get those adorable fall pictures of the family!
Celebrities in Costume: From the cutest kid costumes to some of the funniest celebrity costumes, there’s no shortage of good stuff online today! Enjoy some of the best are on the E! News site. My personal favorite is of Katy Perry. Which one is yours?
Trick or Treating Time: I’m not going to lie…I’m not a big Halloween party person. I do have one costume (a flapper) for emergency purposes, but rarely do I break it out of the back closet. “How can you be such a fan of Halloween if you don’t dress up,” you may be asking. I’m the candy-giver-outter. Every year since the hubbs and I moved into our house (on Halloween I might add), we sit on our front porch with a couple cocktails (for us) and a big bowl of candy for the neighborhood families. Our street is bumper-to-bumper during trick-or-treat time with all the families walking around. It’s just so much fun! The kids come running up for candy and the parents are even walking around behind all dressed up also. So don’t look for me at the hottest party in South Florida…I’ll be dishing out the candy!
This week has been crazy, and since it is only Wednesday, I am chalking it up to Halloween coming and a general friskiness in the spring air. Lots of crazy news stories popping up too – and here are the top five on my mind so far this week:
PS – my absolute favorite thing this week? Typing Mega Man + Bacon into Google and finding the awesome featured image for today’s post. Don’t know the artist – but wanted to give credit where credit is due. This is one of several Mega Man Bacon pieces by the same artist. Nicely done.
There’s definitely a lot going on this week that has been “top of mind” for me. So let’s get to it.
Fall in South Florida: Ok…yes…it’s officially Fall/Autumn in South Florida. But, besides a slight dip in humidity and slight increase of a breeze, nothing is too out-of-the-ordinary. That being said, I myself have had a nasty cold all week, the husband had a fever and two of my friends have had strep throat. Apparently it is officially “cold season” in South Florida even though we can still go to the beach!
World Series Time: It’s officially one of the best times of baseball season! Being a native South Floridian I’m obviously a bit sad that my home team is out, but I’m still a sports buff and love any kind of playoff season! And to add the cherry on top, you can enter to win a Grand Slam Giveaway with The Hometown All Stars with their social media contest going on right now! Be sure to check out their social media sites for more information as every Tuesday they pose a new question for you to answer. Answer correctly and you’ll be entered to win a 2002 Royal Enfield Motorcycle. Find out more details on The Hometown All Stars blog site and enter for your chance to win!
Let’s Talk About Sexpose: Tired of your same weekend hangout? Looking for something new and interesting to do this weekend? Head to Miami Beach this Saturday for what is known as TEDxxx – Sexpose: A Night School event for an exploration of the “history and cultural impact of human sexuality.” Topics including how sexual imagery is used in advertising; sex in the Orthodox Jewish community; and a myth-busting presentation called “So You Want to be a Sex Worker?” by Ms. Kitty Black. It’s exactly what you’re looking for if you want to change up your usual Saturday night bar scene, have an exciting date or even just learn something new! Be sure to Register for Sexpose as tickets are going fast!
Holiday Shopping Already? I talked it about it before, but the holidays are here whether we like it or not. While shopping with my bro-in-law’s main squeeze this weekend, I saw all the holiday decorations out and have even (luckily) received some holiday promotions to help jump-start my shopping. As much as it may sound too early, I have personally appreciated the reminder. I’ve gotten started this week! I know, I know…it’s WAYYYY to early, but with 3 nieces/nephews and two families in two different states, I want to make sure I’m not caught at the last minute! Have you started shopping yet?
Keep on Giving: Obviously I’m hooked on the holidays right now. And if you’ve been following the Mind of Mugsy from the beginning, you know my FAVORITE channel is Food Network. At least once a year I make cookies, cakes and treats for those who don’t always get them. Baking is a fun pastime for me so I love doing it. But this year, not only will I be baking for others and buying holiday gifts for my adorable nephews and cutie niece, I’ll be buying what gifts for two well-deserving kids in my community. Luckily I know exactly what they want and I’m looking forward to making their holiday wonderful!
As you know, if you read the blog, we have been BUSY. Like not our normal hustle and bustle, but an overwhelming busy that makes us run out of time every day. Finally, we are settled back in and we actually….wait for it…got to read the news! OMG. It has been over a week! So here are the top headlines that got us talking the last few days:
Life is an adventure. Take risks…but pack smart.
When it comes to a business trip, especially when presenting at a conference like we are this weekend, my “Must Haves” switch from cute luggage tags and foldable flat shoes (still important on any trip!) to electronics. We need WiFi, a fully charged battery on multiple items, and of course, a stress free trip.
Here are the top five items that I won’t travel for business without. What is YOUR business trip “must have”?
After work today, I took to the grocery store and then went on to make some good eats for dinner! I usually watch Netflix on the iPad in the kitchen while I cook, but instead I had it on the Xfinity To Go app watching TV with my computer out searching for what I felt like cooking.
And there it all was….almost every show on in the background was Halloween-themed and I’m even starting to see glimmers of ads, promotions and articles online getting ready for other holidays to come….ALREADY!
Since there’s an abundance of holiday goodness going on, I’m keeping the trend going with my Fab Five of the week.
Really? It’s time to shop? I’ve seen it start already…and it’s not even mid-October. I saw my first commercial promoting layaway for the holidays and then another commercial touting the benefits of the “easy pay” on your phone with a song in the background that many people relate the holidays too. I’m used to the ads and commercials starting even a little before Thanksgiving…but this is something else.
Boo! Halloween is one of my favorite times of the year. And the funny part is that I don’t even go out or dress up for the holiday! I love it because it always seems to be the day each year in South Florida that the weather cooperates. The humidity takes it’s own holiday, the temperature drops just a bit and there’s usually a little bit of a breeze. The perfect weather for keeping the windows open so kids know you’ve got candy ready for them to come on over and get!
Recipe Planning. While I love shows like Brooklyn 99, American Horror Story and Family Guy, some of my ultimate favorite shows are on Food Network (Emily knows…lol). Yes they have their themed shows on know preparing for Halloween, but I’ve even seen a few shows that are making me think of recipes for Thanksgiving. And yes…I’ve already got a dessert recipe I want to try this year from one of my faves: Ina Garten!
Decor and More: With the holidays, the inevitable decorating of your home comes along. What was the last store you walked in? What was the last major street you drove on? Have you noticed anything in particular? If not…be sure to take a closer look. Some stores are skipping right over Halloween and moving straight to the Thanksgiving decorations…and some even Christmas decorations! Meanwhile, some neighborhood entrances and even city streets are starting to get their December holiday lights up and ready with plenty of time to spare!
Travel Tumult: If you’re someone who heads out of Florida to spend the holidays with family elsewhere, now is the time to book those flights! I searched last weekend for flights to Texas (where my hubbs hails from…lol) and they are VERY reasonable. Almost 1/3 less than what we paid in the past. The reason? We of course procrastinated until the middle of November last year and literally paid the price. I’m hoping we can book our flight before Halloween and save a bundle! Be sure to take a look for yourself if you plan to fly for the holidays!