My favorite season is DEFINITELY summer! That’s right…I love summer in Florida. For me, every weekend is about hitting the pool or beach, riding with the top down and sipping on summer-inspired cocktails at restaurants along the beach and intracoastal.
This summer, I’ve vowed to do more than my usual routine (even though it doesn’t get old for me). I want to take more advantage of Florida in the Summer. In case you need a little inspiration for your summer (at least when it’s not pouring outside), take a look at my summer bucket list below.
Visit a natural spring in Florida
Pedal power my Summer by booking a Cycle Party tour with friends and family
Here at Mugsy PR, we know the value and importance of blogging. It’s a great way to educate the world while taking some time for yourself…that’s how I look at my blogging time anyway. Are you having trouble getting started or finding yourself stuck in a blogging rut? Take a look at our 5 easy steps for getting started – or back on track!
What About What You Like: No one says you have to walk about a “certain” topic. Write about what you like and what you know about and then share it with the world!
Start Small and Grow: If you’re just getting started, write a couple posts and share it with your close friends first. Once you find your rhythm and voice, you can then share on social media, Linked In, forums, etc.
Sharing is Caring: Here’s the deal (and what was the hardest thing I had to learn), people want to know about the blogger. Share information about yourself. You don’t have to tell your deepest, darkest secrets, but a little information goes a long way to building your audience.
Think Mobile: While sometimes it makes good sense to have some longer blog pieces, the truth of the matter is that most people research, read and work (at least a majority of the time) from their phones. I won’t go as far to say keep it simple stupid, but I will say you should think of how much you would want to read from your mobile device.
Create a CTA: You don’t have to always be selling, but there should always be some form of a call to action. Even a question to be considered should always be left on the mind of your readers.
Now it’s time to get started! Start your blog and start thinking, writing and sharing with the world!
Even though PR never stops, it slows down a bit between Christmas and New Years, giving us all a prime opportunity to get things in order for the craziness that begins in January. With a to-do list that spans several pages, we needed to figure out what was going to be the most important things to do now, to make 2018 more successful and less stressful. Here are the five things we decided to put at the top of the list:
Make New Friends. Media relationships are the most important part of public relations, so we decided to reach out and make some new connections. With just a few simple emails saying “Hi – We noticed that Mugsy PR doesn’t work as often as we would like with your outlet. Would you be willing to have a cup of coffee to discuss how our communication with you and your team can be more beneficial for all?”. We have had meetings all week and stories planned for clients in outlets they haven’t been covered in before. Score!
Refresh All Media Lists. Sure, we all redo our media lists on a regular basis on Cision, but when was the last time you REALLY did research on niche media for your clients? Google, Reddit, Podcast Round-ups, Up and Coming Blogs – there are so many ways to find media these days, and one of the best things you can do is a semi-annual sweep of all your lists to make sure it is out with the old and in with the new for 2018!
Learn Something New. Sign up for a new social media platform, download a new app, find software to help agency logistics – anything that can help create an easier, more streamlined way to do your work in the new year. Work smarter, not harder is a motto that holds true forever. Automation is the goal!
Organize Your Calendar. One main agency calendar, housed online (we use Google calendars but there are apps, programs, etc) where everyone has access is one of the easiest ways to keep everyone on the same page. Sure, it takes a few hours to create and update the first time, but once the entire team gets used to using it, it will change your world!
TAKE A BREAK! We all need to refresh and PR is super stressful, so take a break while you can. That extra hour of sleep or day by the pool will make all the difference when January 2 hits and you’re back in the thick of things!
There has been a lot of media lately about the stores that are closing for Thanksgiving and even Black Friday this year. I love that families will have more time together, but one can’t help but wonder if it is a genuine, from-the-heart movement from these retailers, or if they want the publicity behind the sentiment. Either way they are getting buzz, which is sure to convert to some strong holiday sales. Below are 5 of our favorite Thanksgiving time marketing / PR campaigns from the last few years. Can’t wait to see what else pops up this year as we draw closer to Turkey Day!
1. In 2012 Pinterest, Allrecipes and Better Homes & Gardens teamed up for the “Best Thanksgiving Ever”. Participants could win $5,000 if they posted five or more Thanksgiving recipes from Allrecipes or BH&G to their own “Best Thanksgiving Ever” board on Pinterest. Not only did the campaign drive traffic to all sponsoring websites, but it put Allrecipes on the map as a top recipe site.
2. 2013 brought us the “Turkey Bowl”, a Thanksgiving campaign from Nike that used the SessionM mobile app network to award users points for in-app interactions that could be redeemed for gift cards. When customers used their points, the Nike Turkey Bowl ads would pop up creating a full circle campaign.
3. With only a few days in between the holidays this year, it was a brilliant idea for Manischewitz (Kosher food store) to merge Hanukkah and Thanksgiving to create their own “Thanksgivukah”. With an entire website dedicated to the “holiday”, funny videos, recipes, ecards and more, the social media exposure for the brand has been HUGE.
4. True Turkey Talk is the name of the game with the Butterball Turkey-Talk-Line. For 29 years now Butterball has run a hotline in November and December to encourage consumers to call 1-800-Butterball (and in more recent years to visit Butterball on the Go) to ask their turkey related questions.
5. Finally, we can’t talk about Thanksgiving marketing without talking about Macy’s. The parade is marketing brilliance in itself, but the engaging website and social media they created to go along with it is nothing short but amazing. With a countdown to the parade, a ton of useful into and even uniquely created games, the site adds an extra level of engagement to the Thanksgiving Tradition.
I love Halloween! Candy on every aisle in every store, cute kids dressed as their favorite character or hero, and the costume parties in every city. So without further ado, here are my fab Halloween five of the week!
Pumpkin Attack in Arizona: Ok…it’s not really an attack, but it is really funny! There was no keeping this pumpkin down as it felt the need to make sure everyone in it’s path knows that Halloween is around the corner. Thankfully there were no injuries from this rogue pumpkin.
Cutest Kid Costumes: If you’re an avid listener of the KVJ Show on 97.9 WRMF, you know they’ve been doing a Kids Costume Contest. Now I don’t have any kids, but these little ones in their costumes have been super adorable! What has been your favorite Halloween costume so far?
Photo from the KVJ Show Facebook page
Pumpkin Patches A-Plenty: Think about it…how many pumpkin patches have you passed while driving around this month? In my 3 to 5 mile radius around my house I can count at least 4 off the top of my head. And on the weekends, they’re the place to be with family and friends to pick out your personal pumpkin to carve and get those adorable fall pictures of the family!
Celebrities in Costume: From the cutest kid costumes to some of the funniest celebrity costumes, there’s no shortage of good stuff online today! Enjoy some of the best are on the E! News site. My personal favorite is of Katy Perry. Which one is yours?
Trick or Treating Time: I’m not going to lie…I’m not a big Halloween party person. I do have one costume (a flapper) for emergency purposes, but rarely do I break it out of the back closet. “How can you be such a fan of Halloween if you don’t dress up,” you may be asking. I’m the candy-giver-outter. Every year since the hubbs and I moved into our house (on Halloween I might add), we sit on our front porch with a couple cocktails (for us) and a big bowl of candy for the neighborhood families. Our street is bumper-to-bumper during trick-or-treat time with all the families walking around. It’s just so much fun! The kids come running up for candy and the parents are even walking around behind all dressed up also. So don’t look for me at the hottest party in South Florida…I’ll be dishing out the candy!