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The Best Tips on How to Find Work in the Gig Economy

The Best Tips on How to Find Work in the Gig Economy

For many Americans, it can be difficult to find joy or fulfillment in traditional work. That’s why it’s important to find a way to make money doing something you enjoy. It’s never easy to break into something new and start making cash right away, so it may be best to start with a part-time or short-term frame of mind. With a job in the gig-economy—meaning freelance work, where you’re your own boss—you can start building a name for yourself in your chosen field, try something you’ve always wanted to do, or practice a hobby and actually make money doing it.

Here are a few of the best ideas on finding the right gig for you.

Work with animals

Millions of Americans have pets, meaning you’ll have a lot of clients to choose from should you decide to work with animals. You might become a licensed groomer or sign up with a site to be a pet sitter or dog walker. This type of job will allow you to keep flexible hours, get outdoors for some exercise, and spend time with sweet animals who can help reduce your stress and anxiety and can even lower your blood pressure.

Get creative

If you enjoy drawing, painting, practicing calligraphy, photography, or sewing—just to name a few—you can start your own business providing services for brides-to-be, new parents, and anyone who might need your creative craft skills. To help launch your business, look into working with wedding and event planners so they can help direct you to new clients.

Start writing

Freelance writing is one of the best ways to slip into the gig economy, in part because it can almost always be done from home, and it allows you to set your own schedule. The best way to start is by looking online for freelance gigs or checking out the websites of some magazines, blogs, or webzines you’re interested in, and querying about how to pitch an article. Keep reading here for some tips on how to get started.

Crunch the numbers

If you’re good with numbers and have experience with accounting, you might look into doing some freelance work around tax time. Check out some local accounting firms and tax offices to find out how much they charge for their services. If you can offer competitive rates and get the word out to friends and neighbors, you’ll have enough customers to get you through spring.

Childcare

Have experience with kids? Put the word out that you’re looking for work in childcare, either through friends and loved ones or on social media. If you have a lot of free time—especially in the summer when kids in most states are out of school—your expertise and open schedule will be invaluable to busy parents in your community.

Getting started

Finding work in the gig economy can be tricky at first, but the key is to know where to look. Do some research online and find out what sort of services are most needed in your area. It’s also important to do your homework when it comes to similar businesses so you can offer competitive rates for your services. Once you’ve completed those tasks, it’s time to figure out marketing and accounting logistics. Start a business website that details your business and shows off your skills; many can be made for free or very cheaply on sites like Weebly. You also should consider using a free invoice app to make collecting payments and bookkeeping simpler, and create a business email account that’s separate from your personal account.

Talk to your loved ones and keep them updated so they can help, and above all: remember to have fun!

Guest post provided to Mugsy PR by Lucy of Gigmine.co.

Summer is Coming…Are You Ready?

Summer is Coming…Are You Ready?

My favorite season is DEFINITELY summer! That’s right…I love summer in Florida. For me, every weekend is about hitting the pool or beach, riding with the top down and sipping on summer-inspired cocktails at restaurants along the beach and intracoastal.

This summer, I’ve vowed to do more than my usual routine (even though it doesn’t get old for me). I want to take more advantage of Florida in the Summer. In case you need a little inspiration for your summer (at least when it’s not pouring outside), take a look at my summer bucket list below.

  • Visit a natural spring in Florida
  • Pedal power my Summer by booking a Cycle Party tour with friends and family
  • Ride my bicycle more around town
  • Make my way to Miami more and visit unique locations like Concrete Beach Brewery
  • Write more (see…I started already!)
  • Go hair-free with Body Details to make Summer fun even easier

What do you want to accomplish this summer?

 

How to Blog in 5 Easy Steps

How to Blog in 5 Easy Steps

Here at Mugsy PR, we know the value and importance of blogging. It’s a great way to educate the world while taking some time for yourself…that’s how I look at my blogging time anyway. Are you having trouble getting started or finding yourself stuck in a blogging rut? Take a look at our 5 easy steps for getting started – or back on track!

  1. What About What You Like: No one says you have to walk about a “certain” topic. Write about what you like and what you know about and then share it with the world!
  2. Start Small and Grow: If you’re just getting started, write a couple posts and share it with your close friends first. Once you find your rhythm and voice, you can then share on social media, Linked In, forums, etc.
  3. Sharing is Caring: Here’s the deal (and what was the hardest thing I had to learn), people want to know about the blogger. Share information about yourself. You don’t have to tell your deepest, darkest secrets, but a little information goes a long way to building your audience.
  4. Think Mobile: While sometimes it makes good sense to have some longer blog pieces, the truth of the matter is that most people research, read and work (at least a majority of the time) from their phones. I won’t go as far to say keep it simple stupid, but I will say you should think of how much you would want to read from your mobile device.
  5. Create a CTA: You don’t have to always be selling, but there should always be some form of a call to action. Even a question to be considered should always be left on the mind of your readers.

Now it’s time to get started! Start your blog and start thinking, writing and sharing with the world!

Five Things To Do To Start 2018 PR Ready

Five Things To Do To Start 2018 PR Ready

Even though PR never stops, it slows down a bit between Christmas and New Years, giving us all a prime opportunity to get things in order for the craziness that begins in January. With a to-do list that spans several pages, we needed to figure out what was going to be the most important things to do now, to make 2018 more successful and less stressful. Here are the five things we decided to put at the top of the list:

  1. Make New Friends. Media relationships are the most important part of public relations, so we decided to reach out and make some new connections. With just a few simple emails saying “Hi – We noticed that Mugsy PR doesn’t work as often as we would like with your outlet. Would you be willing to have a cup of coffee to discuss how our communication with you and your team can be more beneficial for all?”. We have had meetings all week and stories planned for clients in outlets they haven’t been covered in before.  Score!
  2. Refresh All Media Lists. Sure, we all redo our media lists on a regular basis on Cision, but when was the last time you REALLY did research on niche media for your clients? Google, Reddit, Podcast Round-ups, Up and Coming Blogs – there are so many ways to find media these days, and one of the best things you can do is a semi-annual sweep of all your lists to make sure it is out with the old and in with the new for 2018!
  3. Learn Something New. Sign up for a new social media platform, download a new app, find software to help agency logistics – anything that can help create an easier, more streamlined way to do your work in the new year. Work smarter, not harder is a motto that holds true forever. Automation is the goal!
  4. Organize Your Calendar. One main agency calendar, housed online (we use Google calendars but there are apps, programs, etc) where everyone has access is one of the easiest ways to keep everyone on the same page. Sure, it takes a few hours to create and update the first time, but once the entire team gets used to using it, it will change your world!
  5. TAKE A BREAK! We all need to refresh and PR is super stressful, so take a break while you can. That extra hour of sleep or day by the pool will make all the difference when January 2 hits and you’re back in the thick of things!

Happy New Year!!!!

When Talking Turkey Pays Off

When Talking Turkey Pays Off

There has been a lot of media lately about the stores that are closing for Thanksgiving and even Black Friday this year. I love that families will have more time together, but one can’t help but wonder if it is a genuine, from-the-heart movement from these retailers, or if they want the publicity behind the sentiment. Either way they are getting buzz, which is sure to convert to some strong holiday sales. Below are 5 of our favorite Thanksgiving time marketing / PR campaigns from the last few years. Can’t wait to see what else pops up this year as we draw closer to Turkey Day!

1. In 2012 Pinterest, Allrecipes and Better Homes & Gardens teamed up for the “Best Thanksgiving Ever”. Participants could win $5,000 if they posted five or more Thanksgiving recipes from Allrecipes or BH&G to their own “Best Thanksgiving Ever” board on Pinterest. Not only did the campaign drive traffic to all sponsoring websites, but it put Allrecipes on the map as a top recipe site.

2. 2013 brought us the “Turkey Bowl”, a Thanksgiving campaign from Nike that used the SessionM mobile app network to award users points for in-app interactions that could be redeemed for gift cards. When customers used their points, the Nike Turkey Bowl ads would pop up creating a full circle campaign.

3. With only a few days in between the holidays this year, it was a brilliant idea for Manischewitz (Kosher food store) to merge Hanukkah and Thanksgiving to create their own “Thanksgivukah”. With an entire website dedicated to the “holiday”, funny videos, recipes, ecards and more, the social media exposure for the brand has been HUGE.

4. True Turkey Talk is the name of the game with the Butterball Turkey-Talk-Line. For 29 years now Butterball has run a hotline in November and December to encourage consumers to call 1-800-Butterball (and in more recent years to visit Butterball on the Go) to ask their turkey related questions.

5. Finally, we can’t talk about Thanksgiving marketing without talking about Macy’s. The parade is marketing brilliance in itself, but the engaging website and social media they created to go along with it is nothing short but amazing. With a countdown to the parade, a ton of useful into and even uniquely created games, the site adds an extra level of engagement to the Thanksgiving Tradition.

 

 What is YOUR favorite Thanksgiving campaign?