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Find Your Focus

Find Your Focus

When you work in PR, sometimes the news can really get you down. In the last month we have had a virus passing around the world,  politics that are ramping up the negativity, and we recently lost a giant in both philanthropy and sports along with several others in a terrible accident. When you only focus on the bad and the sad in media you miss all the good that is out there, and the nice part of this job is that it let’s us see the full spectrum of news out there. This week there were some pretty cute stories out there featuring animals – and I bet you missed them all. Here is your dose of adorable for the week! 

So let’s start with man’s best friend, which is apparently an elephant! Watch this video of a man and his elephant playing that went viral this week to see what I mean. It’s so cute! I know that my pup follows me around all day, investigating what I’m doing. Sometimes, she even tries to help, which is adorable. If bigger is better, then I can only imagine the joy of having a baby elephant follow you around. That trunk would be so helpful doing chores around the house!

There is this awful idea that you need things to be happy, and this airman proved that it’s not true. Charlie Hammerton made an important choice, happiness vs suffering. He went through several losses throughout the year, including his best friend and his mom. Instead of getting into a rut, he took the opportunity in front of him to leave everything he knew and travel the world – with his ferret. Check out his photos – he looks pretty happy with his choice. What a way to “make lemonade”!

Guys – a man helped birds and in return they brought him gifts and it is so cute – read about it here. I’m not sure which part is sweeter, the man caring for the birds or the birds giving him a gift in return.  On one hand, he saved the little birds (probably with the adult birds flying at him), then continued to feed them. On the other side, the birds noticed a human being kind and actually showed appreciation for the food! It’s incredible to note that the crows were apparently making art which shows a level of intelligence and appreciation that is rare in humans. I feel like this story is a gift for us.

Where has your focus been this week? Are you seeing the positive or the negative in the news?

My Unpaid, Professional Opinion on Unpaid Professional Opinions

My Unpaid, Professional Opinion on Unpaid Professional Opinions

I love my friends. They are brilliant people, and many of them are incredible entrepreneurs. Often as we chat about work and the world, we end of trading thoughts, tips and tricks of the trade – and I LOVE that. A meeting of the minds is always appealing because it is mutually beneficial.

What I don’t love – is when we first meet with a potential client, and THEY want to pick our brains. Quite often in the initial process of gaining a new client we are asked questions like: “If you WERE going to do our PR, how would you pitch this new product?” or “Can you send us your sample pitch along with a few examples of campaigns plans you’ve created?”.

This is the equivalent of saying to a clothing store – “Let’s just say you were going to dress me, what would you put me in? I am going to try it on and walk out of here in your clothing, and I may or may not contact you again to come back and buy them.”

Not very appealing, right?

As a client, I think the better question to ask is, “what are some examples of the results your previous work has garnered?”, but as a business owner, the question comes down to – how to reply politely to the request for examples without losing the potential client.

In our case, I tell them (with a smile of course), “my unpaid professional opinion is that this would be very similar to the work we did with….” and then I fill in the client case study that best fit. I end the conversation with, “I would be thrilled for a chance to create a custom plan for you that would work best for your goals as well once we begin our working relationship together!”

Now we want to know – how do you handle these types of issues with your potential clients?