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BIG NEWS!

BIG NEWS!

We have some big news – Mugsy PR is going through some pretty huge changes. Over the last few years we have been growing, adding new specialties and specialists, building up an incredible client roster and really coming into our own. We’ve come a long way and as we’ve evolved, we are no longer just public relations, so…(drum roll please)…this spring Mugsy PR will become “just” MUGSY – a full service communications and marketing firm.

Our services will remain the same (see the list below), but we’ve added more, we’re going to be doing a little re-branding and we will be shaking things up in true Mugsy style, while continuing to bring our Mugsy Madness to the masses of course!

Mugsy Client Services Include:

  • Strategic PR and Brand Awareness Campaigns
  • Branding Packages
  • Website Development
  • Keynote Speaking & Panel Moderation
  • Interactive and Education Business Workshops
  • Experiential Marketing
  • Event Marketing 
  • Social Media Management & Content Coaching
  • Influencer Marketing
  • Digital Advertising and Marketing 
  • Brand Building Consultation Packages 
  • And more!

If you’re looking for a new way to launch, grow or reinvigorate your business, send an email to Info@Mugsypr.com and let’s talk about what we can do. 

Stay tuned to see what comes next for MUGSY!

Mugsy PR is Ready for 2019!

Mugsy PR is Ready for 2019!

Happy New Year everyone! We hope everyone had a safe and wonderful time bringing in the year 2019. I spent it with friends down in Mizner Park, watching the ball drop at a bar and toasting in the new year with fun top hats and blow horns! Emily spent the it with her favorite man with her toes in the sand watching fireworks along the beach! I think it’s safe to say we both enjoyed our entry into 2019!

Let’s get this year started!

We’re excited to see what this year brings for Mugsy PR. Over the past 5 (well now 6 years), our company has evolved and grown in so many different ways. We expanded our amazing team with a kick-butt graphic designer and photographer, a master of paid social advertising and an amazing and details social media coordinator. Our client list has expanded to include the best in beer in Wynwood, the best of the best of laser hair removal and one of the world’s most favorite children’s cartoons! What’s next in 2019? I guess we’ll see!

We hope you had a wonderful end of your 2018 and a great beginning to your 2019. Here’s to a new year of great work…hopefully with you too!

The Wheels Have Come Off the Bus

The Wheels Have Come Off the Bus

With the holiday season right on top of us, it’s hard to resist the temptation of all the gifts of sweets friends, family and co-workers pass around. And why would you pass them up? They’re gifting you literal “sweet” gifts to show appreciation for the year you’ve shared together. 

The holidays equal sweets! And sometimes extra inches.  

The bad thing is that everything in and on your body is paying for it. Your clothes are getting tighter, your fingers are expanding and your shoes aren’t fitting quite as well as they did before. I do realize this doesn’t happen to everyone – especially if you’re still young and have some self control and willpower. However, when you reach my age (which a reached a new age this weekend), things seem to get more dramatic! LOL. 

I’m officially giving myself one week off since we’re officially one week from Christmas. After that, I’m getting back into my fighting shape…eating right, working out, getting up early and getting back to my brainstorming/meditation routine. It almost seems like this would be somewhat of a New Year’s resolution, but my focus is getting into that before the actual new year starts! 

My question to you: do your wheels fall off the bus around this time of the year? And if so, which way do they go? The way of not eating well, not exercising, not finishing work on deadline? We want to know! 

Does Your Site Need to be ADA Compliant?

Does Your Site Need to be ADA Compliant?

Last year some big names in business faced, and lost, lawsuits over the ADA accessibility of their websites. While Winn-Dixie paid a pretty penny for their mistake, it helped other business owners realize they needed to take notice and make some changes to their own sites. New laws passed in 2018 about website ADA compliance haven’t really been very straight forward about who needs an ADA accessible site – and what that even truly means.

No worries! Our web developers at Mugsy have been working to create, revamp and fix sites for companies across the country to ensure they are compliant, and they’ve broken down all the info you need to know below, and of course, if you’d like help with your site to ensure it’s ADA certified, we’d be happy to help (info@mugsypr.com).

WHAT DOES ADA AND ADA COMPLIANT MEAN?

ADA, short for the Americans with Disabilities Act, prohibits discrimination against individuals with disabilities. Most of you have heard of buildings and businesses (particularly those with 15 employees or more) needing to make their locations accessible with ramps, hand bars in the bathroom, and accommodations as such.

However, with the internet being the way that so many of us do business, the digital landscape is now under the same set of laws as off-line components of a business, and any company considered a “public accommodation” needs an ADA compliant web presence.

DOES MY WEBSITE NEED TO CHANGE?

What is a “public accommodation” business? At first this was defined as government organizations, however it has now expanded to cover medical, law, hospitality and property management companies as well. Through 2018 lawsuits have also been reaching into other B2C businesses including retail (like in the case of Winn Dixie), particularly when the site is heavily integrated into the physical presence of the business.

HOW DO I KNOW WHERE TO START?

There are numerous tests you can run online to find out if your site is ADA compliant, and if it is not, how many errors or items on the site need fixing. Some items that all ADA compliant sites require include:

  • Navigation accessibility with screen reader technology and keyboard navigation to all pages of the site
  • Text with a minimum contrast ratio against the background
  • Alt text for photos and video on the site
  • Text scaling up to 200% available on the site
  • And more!

Here at Mugsy we recommend using WAVE to test your site. It will give you a checklist of all your needs. There are many automated online tools that will help you catch a lot of smaller issues. If you want to ensure you are meeting all requirements or need help with a bigger revamp on your site, there are developers specializing in ADA compliance, including our web team here at Mugsy PR.

If you’d like a consultation on your website’s ADA compliance, please send us an email at info@mugsypr.com and our developers will get in touch to help ensure your site is up-to-code and out of danger.

 

 

After Work Habits, Hobbies and Extracurricular Activities

After Work Habits, Hobbies and Extracurricular Activities

It’s no secret…I love my job. It’s also no secret that I love my time “after the job.” LOL

I try to do a little bit of everything when it comes to after work activities…except going to the movies as some of you may know. 🙂 I like trying different workout classes, walking/biking around my neighborhood, volunteering and…COOKING AND EATING!

One of my absolutely favorite things to do is cook. I’m one of those silly people that like food prepping for the week, which includes chopping vegetables for for my daily salads/egg scrambles, roasting or grilling unique cuts of meat, or anything in between! It’s safe to say that I’m DEFINITELY NOT someone safe to take to a grocery store or farmer’s market.

The unfortunate thing is that a fun cooking past time makes you want to only watch Food Network and buy anything and everything they use to cook…because, you know…I’m becoming a professional chef!

I’ve tried to curb my purchases regarding my hobby, but sometimes it just gets away from me – a dutch oven here, a lemon zester there or the various different kinds of colanders one has to have.

So, what is your favorite after work activity? Are you an avid gym-goer? Do you like mid-week matinees? Do you have your own paint easel set-up in your living room (talking to you, Eloiza!) or do you prefer the quit enjoyment of getting home, relaxing on the couch and binge watching your favorite show? Maybe even reading a book?!

I thoroughly believe you have to have something that isn’t work related for your “me time.” It makes you happy to get to your past time and happy to get back to work! So…what’s yours?