It’s been over 5 years now that i’ve pretty much been working from home. I can’t even imagine going back into an “office setting” – no matter how open-concept or work/fun balance it may be. Obviously, you have to get into the grove of the work-from-home lifestyle and routine. I myself am more of a morning worker starting at around 6 or 7am. It’s so awesome! It feels like you’re cheating on the world…getting work done while others are still sleeping. (Granted the same is true for night owls like my biz partner Emily!)
One thing that has significantly changed since going from a regular office to working from home is my “background noise” that keeps me company during the day.
It may sound crazy, but it’s become a very important part of my day. I obviously stay informed on what’s going on in the world and I get great ideas for clients. TV doesn’t always have to be the enemy…it can be a very useful tool. Take a look at my TV day during work below!
Breakdown of my Work Day – TV Style
- 6 – 9am: Today Show / local news
- 9am – 12pm: Netflix / recorded shows from the night before
- 12 – 1pm: Local news yet again
- 1 – 2pm: The Chew (which I won’t be watching much longer since they’re being cancelled – another blog post for another time)
- 2 – 4pm: Combination of Food Network and HGTV (depending on the day)
- 4 – 6pm: Local news for the last time before making dinner
Obviously there are variations of my TV/work day, but for the most part that’s what’s on in the background keeping me company and inspiring me throughout the day!
We had such a phenomenal time at this year’s Biz Bash Live at the Fort Lauderdale Convention Center last week. As speakers this year, we had access to the Master Classes and well as the workshops and the main floor, and we learned so much, we can’t wait to show you through our client events! If you couldn’t make it to Biz Bash, but were still interested in finding out more about our topic – The New Wave of Experiential Marketing, here are the six main takeaways from our presentation:
- Know Your Customer. You can’t create an experience that will speak to your target audience unless you REALLY know them. Get rid of pre-conceived notions, people are changing. Change with them.
- Think Sustainable. Don’t just spend money. Spend it wisely on experiences that are able to scale and that truly engage your audience and keep them talking long after they leave.
- Stay Organic and Authentic. Stay true to your brand in all your do. If you’re true to you – your tribe of brand ambassadors will be drawn to that too!
- Keep It Immersive. Focus every experience on the 5 senses, from the website to offline and online touch points before, during and after the event as well.
- Provide Multiple Online and Offline Touch Points. Touch points are what we call all the experiences your potential attendees / consumers will have their hand, ears, eyes, nose, etc on. This includes digital and offline pieces.
- Leave Them with the Feels. The best way to get people to talk about your event is to get them to FEEL something while there. If they have an emotional attachment they create stories. Stories become memories. Memories = lifetime word of mouth for your event!
If you have more questions about experiential marketing and how it can work for your business, email us at email@example.com. We are happy to help you develop some incredible experiences for your audience!
Here at Mugsy PR, we know the value and importance of blogging. It’s a great way to educate the world while taking some time for yourself…that’s how I look at my blogging time anyway. Are you having trouble getting started or finding yourself stuck in a blogging rut? Take a look at our 5 easy steps for getting started – or back on track!
- What About What You Like: No one says you have to walk about a “certain” topic. Write about what you like and what you know about and then share it with the world!
- Start Small and Grow: If you’re just getting started, write a couple posts and share it with your close friends first. Once you find your rhythm and voice, you can then share on social media, Linked In, forums, etc.
- Sharing is Caring: Here’s the deal (and what was the hardest thing I had to learn), people want to know about the blogger. Share information about yourself. You don’t have to tell your deepest, darkest secrets, but a little information goes a long way to building your audience.
- Think Mobile: While sometimes it makes good sense to have some longer blog pieces, the truth of the matter is that most people research, read and work (at least a majority of the time) from their phones. I won’t go as far to say keep it simple stupid, but I will say you should think of how much you would want to read from your mobile device.
- Create a CTA: You don’t have to always be selling, but there should always be some form of a call to action. Even a question to be considered should always be left on the mind of your readers.
Now it’s time to get started! Start your blog and start thinking, writing and sharing with the world!
Oh boy, here we go! We don’t do a lot of drinking here at Mugsy, but we do have a lot of alcohol related clients, and this week they all have events. This is always our busiest week here at the office – and we are prepped and ready – from our heads to our livers to our toes. If you’re ready to tip one back and cheers with us – check out one (or more!) of our client’s events (in alphabetical order) this week!
Boca Raton Historical Society & Museum will present the Boca Bacchanal Wine & Food Festival Weekend on April 6& 7, 2018. The fun begins on Friday night with the Vintner Dinners (almost sold out!) and continues Saturday for Bacchanalia! Check out the website for info and tickets. Get a sneak peek of some of the offerings at Bacchanalia on 4/4 when we will be on WRMF with the Executive Chef of Burton’s in Boca Raton enjoying some of the incredible food he will be bringing to the event this year!
Concrete Beach Brewery has a week of excitement with their monthly Brewhouse Rocks and Sola Sessions taking place early this week and rounding it out with Havana Nights on Friday 4/6. Then join the Brewery in supporting Miami Pride Week with Miami’s a Drag – a Double Stubble Special Event, featuring performances by local drag queens along with beer and brunch on 4/7!
There are also some awesome tours at Cycle Party this week – from Wynwood to West Palm Beach – with both drinking and non-drinking options. You’ll see the Mugsy crew here and there throughout the tri-county area pedaling with media and getting them out to experience a new way to see the city!
Hope to see you out and about this week!
We haven’t posted much so far in 2018. I would like to say it is because we have been so incredibly busy kicking butt and making stuff happen, and sure, that was part of it as the year began, but mainly – we just didn’t know what to say.
When your job is to watch the news and help to create the news, and that news suddenly hits very close to home, it just leaves you speechless.
We left the words to others and for once we just watched. We didn’t pitch. We didn’t look for angles. We watched as the community around us, the one I grew up in, rallied around the survivors of the awful tragedy in Parkland at Marjory Stoneman Douglas – the high school I am a proud alumni of (class of 98). We watched and we cried, we volunteered, we felt helpless and angry and heartbroken. We attempted to work as we have many out of state and International clients, but it did not feel right so we did what we have rarely done in the history of Mugsy – we shut the office down, turned off the laptops and phones, and we walked away for a bit.
“How long until we should pitch South Florida media again?”, “Should our South Florida clients throw fundraisers or does it seem like a contrived pr move?”, “What do we do about events in the coming month – when is it proper to start promoting again?”
We discussed internally and sent notifications to all of our clients advising next steps. For those outside of Florida we explained the situation and asked for a few days of patience and understanding.
And while we have always had procedures and protocol on what to do if there is a client crisis, a national crisis, a weather situation (hurricanes, etc), we created an internal procedure as well for when Mugsy just needs a moment.
Now in March, everyone has been coming back to the office, and the work is strong, but the team is stronger. We look forward to blogging and working with our clients and the media, but with a renewed passion for change and a desire to tell the bigger stories.
We thank everyone for their patience over the last few weeks – now back to the regularly scheduled Mugsy madness!
We are SO excited to launch our new venture – PUBLICITEES. There was simply a lack of shirts for those of us in PR, social media, media, blogging, marketing, advertising and communications in general – so we decided to change that. Made of soft cotton and printed with love, each piece is made by our team here at Mugsy PR!
Shop now at Publicitees by Mugsy PR on Etsy.