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Mid-Week Break: Getting Ready for the 4th of July

Mid-Week Break: Getting Ready for the 4th of July

It’s time for a celebration this week! Independence Day is this Wednesday – in the middle of a workweek. I think it’s kind of nice to have a mid-week break from a regular work week…two days to hit it hard, a break and then two more days to get things done. But what do you think? Would you rather have a long weekend to celebrate the holiday or do you also like the idea of a mid-week break?

4th of July Activities

Independence Day is one of my favorite holidays…mainly because it’s in the Summer – my favorite season. I think you all know by now that I’m a big beach and pool person. If I could go everyday, all day I would! So you can bet that’s where I’ll be on Wednesday!

I like to do a lot on Independence Day to really celebrate being independent. Some of the additional activities I like to include:

  • kayaking/paddle boarding
  • grilling out with neighbors and friends
  • dressing up in my favorite red, white and blue clothes/bathing suits
  • watching fireworks from the roof

What do you have planned to celebrate Independence Day?

Wanderlust Worker – Top 5 Must Have Items for Remote Working

Wanderlust Worker – Top 5 Must Have Items for Remote Working

Last week Sarah wrote a post about taking advantage of the beautiful South Florida weather, and she’s right. We have the type of career that allows us the ability to take our job on the road between events and meetings, and we simply don’t do enough of that. One of my goals this year has been to travel more and after my honeymoon in January and some local exploration in, we are off to a great start with more trips planned throughout the year. In order to do things right, to be a true “Wanderlust Worker”, you need the correct set-up. Here are my top 5 MUST HAVE items for working while away.

1. Make sure every document you need is on Google Drive and Dropbox. There are many other file sharing programs, but the traveling team here at Mugsy exists on the ability to access files from any device at any time and these programs are our choice to make that easy possible, especially when combined with Trello.

2.  Lightweight devices make this lifestyle possible as well, particularly those with built in, amazing cameras like the iPhone X. I do most of my work from a phone while traveling, and Sarah does hers from her iPad. When traveling for an extended period we both bring our laptops as well, but having lighter devices certainly helps our shoulders, backs, arms and overall packing purposes!

3. You may have found accommodations with WiFi, but that doesn’t mean that you are going to want to work confined in that space any more than you’d want to work in your own home’s four walls all the time. Find the best place with WiFi near you to get out, experience local culture, meet new people (if you want, or just enjoy some coffee while you work) and get stuff done with PlacesToWork.

4.  Lifewire did some research on the Best Wireless Travel Routers so I will leave the deep info to their experts and you can check out their link, but I highly recommend picking one up so that you do have the fastest possible WiFi connection for remote work. Nothing will deter you from working on the road than a dial-up speed connection or being stuck in one small space with the world to see outside.

5.  Finally, none of this works at all without an amazing power bank. If your devices die, so does your business. I carry three when traveling so I can rotate charging them, and I even have a back up battery tiny keychain for quick phone emergencies. While the point of traveling is to disconnect, having the choice to do so, and not the obligation because of a dead battery, makes all the difference.

What else would you add to the list? Comment and link me to your top picks!

Daytime TV Obsessions Working from Home

Daytime TV Obsessions Working from Home

It’s been over 5 years now that i’ve pretty much been working from home. I can’t even imagine going back into an “office setting” – no matter how open-concept or work/fun balance it may be. Obviously, you have to get into the grove of the work-from-home lifestyle and routine. I myself am more of a morning worker starting at around 6 or 7am. It’s so awesome! It feels like you’re cheating on the world…getting work done while others are still sleeping. (Granted the same is true for night owls like my biz partner Emily!)

One thing that has significantly changed since going from a regular office to working from home is my “background noise” that keeps me company during the day.

It may sound crazy, but it’s become a very important part of my day. I obviously stay informed on what’s going on in the world and I get great ideas for clients. TV doesn’t always have to be the enemy…it can be a very useful tool. Take a look at my TV day during work below!

Breakdown of my Work Day – TV Style

  • 6 – 9am: Today Show / local news
  • 9am – 12pm: Netflix / recorded shows from the night before
  • 12 – 1pm: Local news yet again
  • 1 – 2pm: The Chew (which I won’t be watching much longer since they’re being cancelled – another blog post for another time)
  • 2 – 4pm: Combination of Food Network and HGTV (depending on the day)
  • 4 – 6pm: Local news for the last time before making dinner

Obviously there are variations of my TV/work day, but for the most part that’s what’s on in the background keeping me company and inspiring me throughout the day!

Experiential Marketing Takeaways from Biz Bash Live

Experiential Marketing Takeaways from Biz Bash Live

We had such a phenomenal time at this year’s Biz Bash Live at the Fort Lauderdale Convention Center last week. As speakers this year, we had access to the Master Classes and well as the workshops and the main floor, and we learned so much, we can’t wait to show you through our client events! If you couldn’t make it to Biz Bash, but were still interested in finding out more about our topic – The New Wave of Experiential Marketing, here are the six main takeaways from our presentation:

  1. Know Your Customer. You can’t create an experience that will speak to your target audience unless you REALLY know them. Get rid of pre-conceived notions, people are changing. Change with them.
  2. Think Sustainable. Don’t just spend money. Spend it wisely on experiences that are able to scale and that truly engage your audience and keep them talking long after they leave.
  3. Stay Organic and Authentic. Stay true to your brand in all your do. If you’re true to you – your tribe of brand ambassadors will be drawn to that too!
  4. Keep It Immersive. Focus every experience on the 5 senses, from the website to offline and online touch points before, during and after the event as well.
  5. Provide Multiple Online and Offline Touch Points. Touch points are what we call all the experiences your potential attendees / consumers will have their hand, ears, eyes, nose, etc on. This includes digital and offline pieces.
  6. Leave Them with the Feels. The best way to get people to talk about your event is to get them to FEEL something while there. If they have an emotional attachment they create stories. Stories become memories. Memories = lifetime word of mouth for your event!

If you have more questions about experiential marketing and how it can work for your business, email us at info@mugsypr.com. We are happy to help you develop some incredible experiences for your audience!

How to Blog in 5 Easy Steps

How to Blog in 5 Easy Steps

Here at Mugsy PR, we know the value and importance of blogging. It’s a great way to educate the world while taking some time for yourself…that’s how I look at my blogging time anyway. Are you having trouble getting started or finding yourself stuck in a blogging rut? Take a look at our 5 easy steps for getting started – or back on track!

  1. What About What You Like: No one says you have to walk about a “certain” topic. Write about what you like and what you know about and then share it with the world!
  2. Start Small and Grow: If you’re just getting started, write a couple posts and share it with your close friends first. Once you find your rhythm and voice, you can then share on social media, Linked In, forums, etc.
  3. Sharing is Caring: Here’s the deal (and what was the hardest thing I had to learn), people want to know about the blogger. Share information about yourself. You don’t have to tell your deepest, darkest secrets, but a little information goes a long way to building your audience.
  4. Think Mobile: While sometimes it makes good sense to have some longer blog pieces, the truth of the matter is that most people research, read and work (at least a majority of the time) from their phones. I won’t go as far to say keep it simple stupid, but I will say you should think of how much you would want to read from your mobile device.
  5. Create a CTA: You don’t have to always be selling, but there should always be some form of a call to action. Even a question to be considered should always be left on the mind of your readers.

Now it’s time to get started! Start your blog and start thinking, writing and sharing with the world!

The Week of Drinks

The Week of Drinks

Oh boy, here we go! We don’t do a lot of drinking here at Mugsy, but we do have a lot of alcohol related clients, and this week they all have events. This is always our busiest week here at the office – and we are prepped and ready – from our heads to our livers to our toes. If you’re ready to tip one back and cheers with us – check out one (or more!) of our client’s events (in alphabetical order) this week!

Boca Raton Historical Society & Museum will present the Boca Bacchanal Wine & Food Festival Weekend on April 6& 7, 2018. The fun begins on Friday night with the Vintner Dinners (almost sold out!) and continues Saturday for Bacchanalia! Check out the website for info and tickets. Get a sneak peek of some of the offerings at Bacchanalia on 4/4 when we will be on WRMF with the Executive Chef of Burton’s in Boca Raton enjoying some of the incredible food he will be bringing to the event this year!

Concrete Beach Brewery has a week of excitement with their monthly Brewhouse Rocks and Sola Sessions taking place early this week and rounding it out with Havana Nights on Friday 4/6. Then join the Brewery in supporting Miami Pride Week with Miami’s a Drag – a Double Stubble Special Event, featuring performances by local drag queens along with beer and brunch on 4/7!

There are also some awesome tours at Cycle Party this week – from Wynwood to West Palm Beach – with both drinking and non-drinking options. You’ll see the Mugsy crew here and there throughout the tri-county area pedaling with media and getting them out to experience a new way to see the city!

Hope to see you out and about this week!