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The Week of Drinks

The Week of Drinks

Oh boy, here we go! We don’t do a lot of drinking here at Mugsy, but we do have a lot of alcohol related clients, and this week they all have events. This is always our busiest week here at the office – and we are prepped and ready – from our heads to our livers to our toes. If you’re ready to tip one back and cheers with us – check out one (or more!) of our client’s events (in alphabetical order) this week!

Boca Raton Historical Society & Museum will present the Boca Bacchanal Wine & Food Festival Weekend on April 6& 7, 2018. The fun begins on Friday night with the Vintner Dinners (almost sold out!) and continues Saturday for Bacchanalia! Check out the website for info and tickets. Get a sneak peek of some of the offerings at Bacchanalia on 4/4 when we will be on WRMF with the Executive Chef of Burton’s in Boca Raton enjoying some of the incredible food he will be bringing to the event this year!

Concrete Beach Brewery has a week of excitement with their monthly Brewhouse Rocks and Sola Sessions taking place early this week and rounding it out with Havana Nights on Friday 4/6. Then join the Brewery in supporting Miami Pride Week with Miami’s a Drag – a Double Stubble Special Event, featuring performances by local drag queens along with beer and brunch on 4/7!

There are also some awesome tours at Cycle Party this week – from Wynwood to West Palm Beach – with both drinking and non-drinking options. You’ll see the Mugsy crew here and there throughout the tri-county area pedaling with media and getting them out to experience a new way to see the city!

Hope to see you out and about this week!

 

 

It’s Been Awhile – And That’s O.K.

It’s Been Awhile – And That’s O.K.

We haven’t posted much so far in 2018. I would like to say it is because we have been so incredibly busy kicking butt and making stuff happen, and sure, that was part of it as the year began, but mainly – we just didn’t know what to say.

When your job is to watch the news and help to create the news, and that news suddenly hits very close to home, it just leaves you speechless.

We left the words to others and for once we just watched. We didn’t pitch. We didn’t look for angles. We watched as the community around us, the one I grew up in, rallied around the survivors of the awful tragedy in Parkland at Marjory Stoneman Douglas – the high school I am a proud alumni of (class of 98). We watched and we cried, we volunteered, we felt helpless and angry and heartbroken. We attempted to work as we have many out of state and International clients, but it did not feel right so we did what we have rarely done in the history of Mugsy – we shut the office down, turned off the laptops and phones, and we walked away for a bit.

“How long until we should pitch South Florida media again?”, “Should our South Florida clients throw fundraisers or does it seem like a contrived pr move?”, “What do we do about events in the coming month – when is it proper to start promoting again?”

We discussed internally and sent notifications to all of our clients advising next steps. For those outside of Florida we explained the situation and asked for a few days of patience and understanding.

And while we have always had procedures and protocol on what to do if there is a client crisis, a national crisis, a weather situation (hurricanes, etc), we created an internal procedure as well for when Mugsy just needs a moment.

Now in March, everyone has been coming back to the office, and the work is strong, but the team is stronger. We look forward to blogging and working with our clients and the media, but with a renewed passion for change and a desire to tell the bigger stories.

We thank everyone for their patience over the last few weeks – now back to the regularly scheduled Mugsy madness!

An Overbooked Calendar in October?

An Overbooked Calendar in October?

Since when did October get to be such a busy month? December is one thing…the squeezed-in meetings before the holiday coupled with the multitude of holiday parties and extra volunteering during the giving season. But October? When did this happen?

I guess between Halloween fun and the start of “season” in South Florida, it was inevitable. Work events are plentiful, which means the PR and social media marketing for clients is in full force! There’s nothing quite as satisfying as being busy with client work and seeing those press inquiries coming in one-after-one.

I don’t know about you, but it feels like the busy season has begun earlier than in years past, which means keeping a meticulously organized calendar!

Have you been busier this month than in years past?

Still Re-Scheduling from Hurricane Irma

Still Re-Scheduling from Hurricane Irma

Here in South Florida, we’re still feeling the effects of Hurricane Irma. While (fortunately) we are all okay, our calendars are still trying to get back on track.

While school was cancelled for a week, many events in the area were rescheduled and/or postponed. For Mugsy PR, it was a race to inform the media of the change of date and re-book TV interviews with clients. Luckily, once we got power back, we quickly got our internet back as well and were able to spread the news!

The 6th Annual Toasts, Tastes & Trolleys event in Boca Raton was one of our client events that was postponed from September 15th to October 6th. This is a really fun event that benefits the Boca Raton Historical Society & Museum. Starting at the Boca Raton Resort & Club, attendees board a trolley and are toured around Boca Raton to 5 different restaurants for signature cocktails and unique bites at each location. The trolleys then head back to the Boca Raton Resort for dessert and dancing!

If you’re looking for something to help you beat the post-hurricane blues, this is a fun event to help you do just that! Purchase your tickets today or visit www.bocahistory.org for more information.

Pitching When You’re in a State of Emergency

Pitching When You’re in a State of Emergency

What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally.

Luckily with this storm we had cell phone service and some internet on the phones as well, but of course they couldn’t be charged, so we had to live by back-up batteries after the 2nd day of no power until public venues opened that had power and we could plug-in. Charging by car just wasn’t cutting it.

None of this would be a big deal if all our clients were in Florida, but our International clients, as understanding as they were about the storm overall, still had breaking news that needed to get out to the national media. So Sarah and I “hunkered down” and started pitching, and without being asked (we believe in family first), our team jumped in and got press releases out by phone (luckily previously drafted and approved by the client in anticipation for this news), and had updated Cision media lists sent to us by a sister firm that we partner with often. Our team pitched in the heat, the dark, and used their remaining battery power to get the news out there, while still making time to go out and help neighbors move branches, take down shutters, and check on family members.

We are beyond proud of our little Mugsy PR fam, and media has been incredible as well, responding with not just media hits, but honest offers of help and assistance as needed for hurricane relief.

Our hearts grew ten sizes this week, even if our tree count dwindled a bit.

Here’s to lower electric bills this September, and a hope of a clear end to hurricane season!