We are SO excited to launch our new venture – PUBLICITEES. There was simply a lack of shirts for those of us in PR, social media, media, blogging, marketing, advertising and communications in general – so we decided to change that. Made of soft cotton and printed with love, each piece is made by our team here at Mugsy PR!
Shop now at Publicitees by Mugsy PR on Etsy.
Since when did October get to be such a busy month? December is one thing…the squeezed-in meetings before the holiday coupled with the multitude of holiday parties and extra volunteering during the giving season. But October? When did this happen?
I guess between Halloween fun and the start of “season” in South Florida, it was inevitable. Work events are plentiful, which means the PR and social media marketing for clients is in full force! There’s nothing quite as satisfying as being busy with client work and seeing those press inquiries coming in one-after-one.
I don’t know about you, but it feels like the busy season has begun earlier than in years past, which means keeping a meticulously organized calendar!
Have you been busier this month than in years past?
Here in South Florida, we’re still feeling the effects of Hurricane Irma. While (fortunately) we are all okay, our calendars are still trying to get back on track.
While school was cancelled for a week, many events in the area were rescheduled and/or postponed. For Mugsy PR, it was a race to inform the media of the change of date and re-book TV interviews with clients. Luckily, once we got power back, we quickly got our internet back as well and were able to spread the news!
The 6th Annual Toasts, Tastes & Trolleys event in Boca Raton was one of our client events that was postponed from September 15th to October 6th. This is a really fun event that benefits the Boca Raton Historical Society & Museum. Starting at the Boca Raton Resort & Club, attendees board a trolley and are toured around Boca Raton to 5 different restaurants for signature cocktails and unique bites at each location. The trolleys then head back to the Boca Raton Resort for dessert and dancing!
If you’re looking for something to help you beat the post-hurricane blues, this is a fun event to help you do just that! Purchase your tickets today or visit www.bocahistory.org for more information.
What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally.
Luckily with this storm we had cell phone service and some internet on the phones as well, but of course they couldn’t be charged, so we had to live by back-up batteries after the 2nd day of no power until public venues opened that had power and we could plug-in. Charging by car just wasn’t cutting it.
None of this would be a big deal if all our clients were in Florida, but our International clients, as understanding as they were about the storm overall, still had breaking news that needed to get out to the national media. So Sarah and I “hunkered down” and started pitching, and without being asked (we believe in family first), our team jumped in and got press releases out by phone (luckily previously drafted and approved by the client in anticipation for this news), and had updated Cision media lists sent to us by a sister firm that we partner with often. Our team pitched in the heat, the dark, and used their remaining battery power to get the news out there, while still making time to go out and help neighbors move branches, take down shutters, and check on family members.
We are beyond proud of our little Mugsy PR fam, and media has been incredible as well, responding with not just media hits, but honest offers of help and assistance as needed for hurricane relief.
Our hearts grew ten sizes this week, even if our tree count dwindled a bit.
Here’s to lower electric bills this September, and a hope of a clear end to hurricane season!
Summers are slow in South Florida. It is hot. No one is in a rush for anything. People vacation. Snowbirds go home. And Mugsy PR has a nice little break from the madness to refresh and renew.
And then fall begins. All of a sudden we are thrust into our busy season. New clients, new projects, favorite annual events and more – our team hit the ground running this week.
If you want to be a part of it all, follow our blog and we will keep you up-to-date! NO FOMO!
It is always nice to be considered among the best, and so it was a lovely surprise to see that Mugsy PR was listed as one of the top 16 PR firms in Fort Lauderdale by Expertise!