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Hide and Seek, Scams Dirt Cheap and Other Things We’re Discussing Today

Hide and Seek, Scams Dirt Cheap and Other Things We’re Discussing Today

Man it has been a rough one. Two mass shootings in 24 hours definitely shook our office, as I am sure it has done to many of you, and it is about all we are talking about today. Since I don’t think we can add anything new on that conversation other than our deep desire for a BIG CHANGE, we are sticking to some smile inducing, really unique and inspiring stories we’ve been reading about. Let us know what you’ve found that makes you say “WOW” too. We love to receive shared links that we can share to our followers too! Have a wonderful rest of your week! 

Have you ever wanted to see if you fit in an airplane overhead bin? I can honestly say I have wondered, and now a flight attendant from Southwest Airlines proved it IS possible – and it definitely made people smile (and a few say WTF?!). 

Talk about a dirt cheap scam. A man made over $300K returning DIRT to Amazon. This made the inner Neil Caffrey in us smile because of how long this con went on. It makes us wonder why Amazon doesn’t have people processing returns more quickly, and also – what does this guys yard look like? All things to think about at 3am…

We all have dreams of going into space, but how about colonizing Mars? According to Georgr Dvorsky, not in our lifetimes. There’s no water, no atmosphere; we would have to change the land (known as terraforming.) Even the gravity is different, however the idea of instantly weighing less sounded appealing to us! Maybe one day we can trade Slim Fast for spaceships. 😉 

Since we can’t colonize Mars, it is a good thing corporations are doing more to help us save Earth. Cutting ties with the plastics lobby is the first step in the right direction. It is a hard battle with a lot left to fight, but its a solid foundation to start with! 

Tattoos can be sentimental, funny or even helpful (like a ruler on your finger or a to-do list on your forearm, but after 5000 years of tattooing humans, they’ve now reached a whole new level of usefulness. Tattoos that can tell you when your blood sugar is low and update you on other medical issues would be an amazing advancement. We plan to keep our eyes on this one!

What’s On Our Minds – Five of the Week

What’s On Our Minds – Five of the Week

It’s time for this week’s version of “what’s in our brains”! Some real interesting discussions around the office this week. So let’s jump right in!

The late and great Stan Lee is getting memorialized in a street in the Bronx. This is one everyone in the office can agree on. A legend that created such a rich and MARVELous universe deserves every ounce of recognition he gets. 

Coincidentally, we all saw the Lion King over the weekend. After many deep discussions, the movie was considered a success among the office, though there was a conversation about whether or not Beyonce is a good actress. What do you think? I think the quality of the movie was truly incredible and shows how far movie technology has come. There were some updates, which is always a risk, but in my opinion, they all paid off.  Which live action Disney remake is YOUR favorite?

A new ad for In-N-Out? Some people thought so, and we thought it was pretty creative, but here is the REAL story behind that lone burger from California found in the streets of NYC. 

Aliens and outer space are a consistent topic in the office. Half the staff truly believe in life on other planets, some aren’t sure, and I am certain there’s one or two signed up to go storm Area 51. We love that Elon Musk is trying to get into space. When people who have the money and intelligence to try to better the world experiment like this, we all benefit. Even though this test was failure, I’m sure we will be reaping so many more benefits in other places. Keep on keeping on, Elon.

Since we are a creative office, we always have something weird or fun floating around. Since we have some new luxury lifestyle clients we’ve been doing some fashion research and happily, this video popped up again. Shiny is a reminder that even every day things like clothing can be used to tell a story.  It definitely makes me reconsider laundry day. 😉

Entrepreneurial Guilt

Entrepreneurial Guilt

It is hard to be a business owner. When you have a family, and particularly little ones who don’t understand why work is needed instead of play time, it can feel especially guilt inducing. The balance of work vs. life gets tough for everyone so any advice can help, and that is why I felt so grateful to have my quote included in this piece on Swaay.com.

This is How These Founders Are Overcoming “Entrepreneur Guilt”

  • by Shavani Mangar

Everyone experiences feelings of guilt, but what happens when those feelings begin interfering with your work and relationships? Four female founders reflect on their experiences overcoming entrepreneur guilt and share their tips on staying productive throughout the journey.

As an entrepreneur, there are countless sacrifices that have to be made in both your personal and professional life. Having to cancel certain commitments or dedicating more time to your business than your partner or family can quickly begin taking its toll. While overcoming guilt is no easy feat, it can be done. Here are some useful tips from female entrepreneurs to help you overcome entrepreneur guilt.

Strive For Balance

As a wife and mom of two young children, Audrey Craig, CEO of GB Design House, learned that balance is key when striving to eliminate entrepreneur guilt that wives and mothers often feel.

“Though I may be present in body while my kids are playing, my mind is with the client, and I’m often juggling phone calls too. That leaves a heavy layer of guilt when I go to bed, and I’m waiting for the drawing of our family that my daughter will do at school showing a stick-figure of mommy with a laptop and a phone. But just when I block it all out and spend a well-needed weekend unplugged with my family, I go to bed with the guilt that I didn’t check my emails and come up with new designs for an upcoming event.” 

In order to tackle her feelings of guilt, Craig made the necessary changes needed to achieve balance between her professional and personal life. 

“What helps me navigate the guilt is to remember that balance is the key. I am a better mom and better business woman when I keep a balance in my life. It’s okay to leave a messy desk at the office if it means I can see my daughter do her first flip-flop at gymnastics. It’s also okay for me to meet with an event planner that just flew in, and not sign up for the second field trip of the semester.”

Decide What is Non-Negotiable

Entrepreneurs are masterful in the art of multitasking and have no qualms about wearing multiple hats in order to get their work done. However, once embarking on certain commitments, it becomes imperative that you see them through to the end– at times costing you the chance to give your time and energy to people or commitments that matter most. Entrepreneur Dethra Giles, Founder of ExecuPrep, quickly learned the importance of deciding which of her commitments were non-negotiable and how to prioritize them into her schedule.

“I own a Performance Management Consulting firm and I am a sought-after keynote speaker with clients across the globe. This means that there are some months that I travel three weeks out of four. My children are growing up and life is moving forward, I am not there and that guilt is hard to bounce back from.” 

For Giles, time with family is non-negotiable. She shares some of her tips for prioritizing them amidst her busy schedule. 

1.”Be tech savvy: who knew that I would live in the age of the Jetsons. No flying cars but video calls are real. When I am away my kids and I jump on video call quite often.”

2.”A mess is OK: I grew up in a house that was always clean. So, walking into a messy house nearly took me to my grave, but I got over it and hired help. I didn’t grow up with such resources so the idea of having a maid did not sit well with me, but the idea of spending limited but valuable time cleaning my house instead of truly interacting with my family was way more uncomfortable. The times when the maid is not there, I tell myself “I am raising people not clothes so those unfolded clothes will be fine.”

Establish A Strong Team

For Emily Taffel, owner of Mugsy PR, establishing a strong team played an essential role towards easing her guilt by granting her the freedom to spend more time with her family.

“My step kids started hiding my laptop so I wouldn’t work as much and that was my wakeup call. I was feeling guilty for not being with them, but then feeling guilty about not working when I was with them. By building up a strong team and putting in place some procedures to ensure I can step away more often, I have been able to remove some of the guilt and find a better balance.”

Taffel took the initiative to surround herself with responsible, hard-working people who she could trust to help improve the efficiency of her business.

“We brought in very self-motivated people who often times think of an idea or a next step before I do. Instead of trying to lead employees I feel like everyone at Mugsy owns their work. They lead the projects instead of me trying to manage them. There is a lot of creative autonomy here which our team thrives on. We also started using Trello to track projects which allowed me to manage every aspect of things whether I was on-site or not.”

Get Clear on Your Goals

While it is only natural for entrepreneurs to seek more opportunities to scale their businesses, there comes a time when you have to consider that some opportunities may not be aligned with your goals. Liz Toombs, president and owner of PDR Interior, has experienced all sorts of guilt throughout the course of building her business. As her business grew, her guilt stemmed from spending more time working than with her family.

“I don’t know why, as entrepreneurs, and more specifically, as female entrepreneurs we saddle ourselves with guilt. Deep down I know this work is exactly what I should be doing, but for some reason I hold myself to a standard that always requires me to be doing more.”

Over the past few months, Toombs has approached her work life in a more realistic manner by identifying her goals and focusing solely on how to achieve them.

1. “Working with an executive coach who helps me get perspective on what my goals are, why I have set them, where I am in the process of reaching them, and being kind to myself while working on them.”

2. “Opportunities that come my way may be really cool, but every one of them isn’t always going to align with the goals I am working towards. I have experienced burn-out and extreme fatigue from filling my days with things that don’t assist in achieving those goals. I don’t want to feel that way again, so I’m working on politely declining anything that doesn’t make sense for me right now in order to stay sharp and focused.”

Overcoming entrepreneur guilt is not an easy process, but it is to your benefit. Tackling these negative feelings head on will allow you to be your best, most productive self in both your personal and professional life.

Where in the World…

Where in the World…

We are IN season at Mugsy with team members all over the world this month. We just got back from Arkansas on Sunday and now today we have people in Florida, California, New York, Illinois, and Cannes.

While technology makes it easy to stay in touch with one another, when you’re up all hours and pitching to three different time zones, how do you stay organized with the full team, especially when you wake up in a hotel room in the middle of the night asking “where am I today?”.

Here at Mugsy we rely on Trello, Slack and Google Drive to keep on top of all work items and connect with one another while we are all on the road, and we ALL have an app on our phone that has all the international clocks so that we don’t accidentally call one another in the middle of the night.

We tend to stick to WhatsApp and email for conversations, Zoom for video chat and often messaging through Slack as well, but in the end you only know what you know, and we don’t know everything – so know it is YOUR turn.

What is new out there? What are we missing? What do YOU use to keep your team organized? We want to know! Leave a comment and let’s chat!

Client News for May 2019

Client News for May 2019

April seems to have breezed by and here we are facing May 1 already, and season is about to begin.

Whereas many businesses in South Florida slow down as summer approaches, some of the various industries we at Mugsy work within – marine, entertainment / film, and luxury lifestyle/ travel are just picking up.

There are some big things happening in May for Mugsy clients. Take a look at the wonderful madness of the month!

  • From May 7-11 our team will be at the Bentonville Film Festival with the amazing film Once Upon a River, having its Directorial Debut at the festival. SO excited to visit B.F.F. for the first time!
  • Concrete Beach Brewery is celebrating their Anniversary Week AND American Craft Beer Week in May – which you know means BIG parties and an even bigger beer release! Click HERE for ALL the info on the Anniversary Week Fun!
  • B.C. Tacos will have their new MF Taco (monthly featured) debuting tomorrow, along with a Coral Springs themed contest we are excited to launch.
  • Body Details is opening multiple new locations in the South Florida area and has an announcement we can’t talk about yet, but it is a big one!
  • Author Chris Clews has book number two coming and Author Alan Taffel has just about completed book three so there will be some summer releases coming down the line too!
  • Field of Flowers has approved some incredible summer integrations and experiential activities that we are in the midst of putting together. Come into the shop in May and check out the FlowerBar every Wednesday and Saturday morning – A NEW KIND OF HAPPY HOUR.
  • Patrick Knowles just launched a brand new website and has two new projects we are thrilled to represent this summer. Stay tuned for some fun video pieces coming in May for this luxury design firm.

Of course, these are just our clients with news for May as of today. With the speed in which PR, social media and experiential marketing changes, by mid-May, there will be more to report from these clients and more!

Stay tuned!

BIG NEWS!

BIG NEWS!

We have some big news – Mugsy PR is going through some pretty huge changes. Over the last few years we have been growing, adding new specialties and specialists, building up an incredible client roster and really coming into our own. We’ve come a long way and as we’ve evolved, we are no longer just public relations, so…(drum roll please)…this spring Mugsy PR will become “just” MUGSY – a full service communications and marketing firm.

Our services will remain the same (see the list below), but we’ve added more, we’re going to be doing a little re-branding and we will be shaking things up in true Mugsy style, while continuing to bring our Mugsy Madness to the masses of course!

Mugsy Client Services Include:

  • Strategic PR and Brand Awareness Campaigns
  • Branding Packages
  • Website Development
  • Keynote Speaking & Panel Moderation
  • Interactive and Education Business Workshops
  • Experiential Marketing
  • Event Marketing 
  • Social Media Management & Content Coaching
  • Influencer Marketing
  • Digital Advertising and Marketing 
  • Brand Building Consultation Packages 
  • And more!

If you’re looking for a new way to launch, grow or reinvigorate your business, send an email to Info@Mugsypr.com and let’s talk about what we can do. 

Stay tuned to see what comes next for MUGSY!