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New Year…New Goals

New Year…New Goals

I’ve gotta be honest…I’m not much for resolutions. I am big on goals though. But what’s the difference? To me, resolutions never stick. When it comes to a new year, everyone starts talking about resolutions, fresh starts and drastic changes to their lives. While I believe this is a great way to think for a new year (especially when it comes to bettering your health, finances, life, etc.), the word “resolution” still has such a negative connotation for me.

Since “resolution” is most notably linked to the term “New Year’s Resolution” I automatically think that it’s something that will never be completed – since almost all of mine go unfinished. It may be just semantics, but I’m a much bigger fan of the word “goal”. I can set my own goals at any time of the year without the pressure of all that New Year excitement. I can amend my goals as I go to further the success already obtained from the original goal!

Here’s the bottom line. A resolution is what you set to “fix” something. A goal is what you set to fulfill your dreams and ambitions. So this year, I will be setting no resolutions…only goals.

Wishing you all a wonderful and safe New Year!

 

Holiday Shopping Getting Out of Control?

Holiday Shopping Getting Out of Control?

It’s the most wonderful time of the year! Well…it is for most. For others, it’s a busy time of holiday shopping and list making to ensure no one gets left behind when it comes to receiving presents.

I myself start my list-making well before Thanksgiving and get a rush every time I check something off of my shopping list. Every year it’s different….and different for everyone. My list includes parents, nephews and a niece, friends, my awesome service peeps (nails, lashes, etc.) and the list goes on. For others, their lists are even longer.

Hopefully you’ve already made your list of holiday gift recipients, but just in case you haven’t take a look at the list below to get to “making a list and checking it twice!”

  • Family
  • Friends
  • Teachers
  • Boss
  • Co-workers
  • Service people
  • Clients
  • Neighbors

Enjoy your holiday shopping and wrapping! And definitely try not to let it get too overwhelming for you.

An Overbooked Calendar in October?

An Overbooked Calendar in October?

Since when did October get to be such a busy month? December is one thing…the squeezed-in meetings before the holiday coupled with the multitude of holiday parties and extra volunteering during the giving season. But October? When did this happen?

I guess between Halloween fun and the start of “season” in South Florida, it was inevitable. Work events are plentiful, which means the PR and social media marketing for clients is in full force! There’s nothing quite as satisfying as being busy with client work and seeing those press inquiries coming in one-after-one.

I don’t know about you, but it feels like the busy season has begun earlier than in years past, which means keeping a meticulously organized calendar!

Have you been busier this month than in years past?

Still Re-Scheduling from Hurricane Irma

Still Re-Scheduling from Hurricane Irma

Here in South Florida, we’re still feeling the effects of Hurricane Irma. While (fortunately) we are all okay, our calendars are still trying to get back on track.

While school was cancelled for a week, many events in the area were rescheduled and/or postponed. For Mugsy PR, it was a race to inform the media of the change of date and re-book TV interviews with clients. Luckily, once we got power back, we quickly got our internet back as well and were able to spread the news!

The 6th Annual Toasts, Tastes & Trolleys event in Boca Raton was one of our client events that was postponed from September 15th to October 6th. This is a really fun event that benefits the Boca Raton Historical Society & Museum. Starting at the Boca Raton Resort & Club, attendees board a trolley and are toured around Boca Raton to 5 different restaurants for signature cocktails and unique bites at each location. The trolleys then head back to the Boca Raton Resort for dessert and dancing!

If you’re looking for something to help you beat the post-hurricane blues, this is a fun event to help you do just that! Purchase your tickets today or visit www.bocahistory.org for more information.

It’s Like Having One Arm Tied Behind Your Back

It’s Like Having One Arm Tied Behind Your Back

PR is a tricky profession. You have to have a plan, know how to execute it and be ready for any eventuality that comes along. I have over 10 years of experience in PR (ugh…that hurt) with multiple industry experience. While you can always be prepared for any eventuality, you can still get hurt…just like in life.

Recently (well in February), I broke my arm…my right arm…my dominate arm. Needless to say, it sucked big time. I broke my arm in such a precarious location that it was misdiagnosed the first time. It also sucked (pardon my language) that it was at the very tip-top of my humorous bone (near the shoulder). What that means is that it couldn’t be put in a cast…just a sling. It was literally like having one arm tied behind my back. Only, it was more like having it sewn to my stomach.

Everything changed for about 3 months. Any way I used to do things had to change. I learned how to sign my name with my left hand. I learned how to type with one hand. I definitely utilized dictation more on my iPhone. Don’t get me wrong…there were still a lot of things I couldn’t do. I couldn’t drive my manual transmission car. I wasn’t allowed to walk my dog (for safety purposes obviously) and I honestly couldn’t really cook for myself – no chopping veggies, sautéing or baking a big meal…all of which requires two arms.

Fortunately, I was still able to adapt to this eventuality that I never saw coming. I hated it…but I adapted. And I realized it could have been much worse.

PR is somewhat similar to having one arm tied behind your back (or sewn to your stomach). Just when you get comfortable with how things work, something happens. You then have to figure out how to do everything you know in a different way. I won’t go as far to say, “It makes you stronger in the end.” But I will say that shit happens, and if you figure it out, you won.