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Client News for May 2019

Client News for May 2019

April seems to have breezed by and here we are facing May 1 already, and season is about to begin.

Whereas many businesses in South Florida slow down as summer approaches, some of the various industries we at Mugsy work within – marine, entertainment / film, and luxury lifestyle/ travel are just picking up.

There are some big things happening in May for Mugsy clients. Take a look at the wonderful madness of the month!

  • From May 7-11 our team will be at the Bentonville Film Festival with the amazing film Once Upon a River, having its Directorial Debut at the festival. SO excited to visit B.F.F. for the first time!
  • Concrete Beach Brewery is celebrating their Anniversary Week AND American Craft Beer Week in May – which you know means BIG parties and an even bigger beer release! Click HERE for ALL the info on the Anniversary Week Fun!
  • B.C. Tacos will have their new MF Taco (monthly featured) debuting tomorrow, along with a Coral Springs themed contest we are excited to launch.
  • Body Details is opening multiple new locations in the South Florida area and has an announcement we can’t talk about yet, but it is a big one!
  • Author Chris Clews has book number two coming and Author Alan Taffel has just about completed book three so there will be some summer releases coming down the line too!
  • Field of Flowers has approved some incredible summer integrations and experiential activities that we are in the midst of putting together. Come into the shop in May and check out the FlowerBar every Wednesday and Saturday morning – A NEW KIND OF HAPPY HOUR.
  • Patrick Knowles just launched a brand new website and has two new projects we are thrilled to represent this summer. Stay tuned for some fun video pieces coming in May for this luxury design firm.

Of course, these are just our clients with news for May as of today. With the speed in which PR, social media and experiential marketing changes, by mid-May, there will be more to report from these clients and more!

Stay tuned!

Oh Florida, I Missed You…

Oh Florida, I Missed You…

Over the last week I have been out of state visiting my new nephew in Portland, and while I LOVE to travel and see new places – it is always interesting to check out the news on what I’ve missed here in Florida while gone.

Since lately there’s been a lot of talk on social media about the “Florida Man” challenge, I am not the only one who thrives on the weird that comes out of this area. Even just one week of news will explain why.

There’s the man who was arrested for belligerently eating pasta at Olive Garden and the guy arrested for wrestling a fake alligator.

Couldn’t miss the story of the man threatening to unleash his turtle army on his small little Florida town.

And my personal favorite – the herd of cows living it up and causing traffic jams as they walk around loose in Miami.

Even Portland where the motto is “keep weird”, can’t compete with the strange that comes out of this state I call home.

What is your all-time favorite crazy Florida news story? Anything good this past week that I missed?

I’m glad to be back. Stay strange, SoFlo!

What To Do When You Don’t Want To Do Anything

What To Do When You Don’t Want To Do Anything

When you own a business, especially one where you can totally work remotely when you choose to, there are days when it is difficult to get motivated. Today is one of those days.

Between losing an hour of sleep this weekend because of Daylight Saving Time and a very fun but very tiring weekend that included a client book launch, a best friend’s bachelorette party and wedding, Concrete Beach Brewery’s amazing Miami Gras event and my husband almost breaking his foot – I am ill prepared for Monday.

That being said, being that I was at events all weekend, I was off the computer, and that led to a large number of emails and tasks that need to get done. My team is amazing when I am off site and out of office but Monday morning brain kicked in with a panic early this morning, despite the fact that I need a day off. So, what do you do when you don’t want to do anything.

1. If you can, work from home for the day. Today for instance, I would be useless around people and distracted (or distracting). Know thyself and if you need to be in the office around people to get productive, do it, but self care begins at home and so home is where I shall be.

2. Get dressed. I REALLY wanted to stay in pajamas, wrapped in my bathrobe, but I am a firm believer that you should get dressed on the daily in order to be more productive (except Sundays, those don’t count). Plus if you do nothing else – you’re dressed. Bonus points if you hop in a shower too (no shame if you don’t – sometimes getting dressed is enough).

3. Don’t look at your emails yet. Instead of adding to the to do list with tasks that come through email, get a couple of things accomplished on your current to do list first. Instant calm. Without the distraction of email I bet you can get through more items, in a shorter amount of time.

4. THEN look at emails – and see what you can put on the to do list for tomorrow vs. what has to be done today. If it has a fast answer or deadline, just do it quickly, but if it considers deep thought – see where you’re at. Today is NOT my day for deep thought. I will think tomorrow. Today is just a day to do things until I can nap and get my brain back, and I don’t feel bad about that. I am a business owner but I am also a human and so are .you.

5. Inform people you are out of office. I am checking email, I am doing some work, but as far as people-ing today I am out of office. I put vacation mode on email on Friday and it will come off tomorrow despite the fact that I am online today. I really believe in taking the time to do a job right and not rushing back into it when I am not at my best. By informing clients I am out and giving them alternate team members to reach, everyone is taken care of and I am able to take care of myself. You can’t pour from an empty cup!

6. Get outside. I plan on getting outside today, and you should too. Nature is ridiculously inspiring and healing. 20 minutes outside every day (when weather permits), disconnected, WITH YOUR PHONE AWAY, will change your outlook on life and may even get you motivated to get back to work and change the world.

What do YOU do on days when you don’t feel like doing anything?

How Did the Books You Read As a Kid Shape Your Career?

How Did the Books You Read As a Kid Shape Your Career?

What was your favorite book when you were a kid? I have always been an avid reader. When I was little and didn’t want to nap my mom would put me in my crib with books so I would keep myself amused. To this day I often read several books at a time. Lately it has been a lot of business books, but for Read Across America (March 2, 2019) I was reading with my littles and started thinking about the books from my childhood that may have shaped my career. There are so many lessons to be learned from children’s lit!

1. The Poky Little Puppy. I don’t know if this book inspired my curious and sometimes a little mischievous nature, but I was always the kid, and the adult, who got outside the fence and went exploring. Sometimes in business you have to beg forgiveness instead of asking for permission and when you do it right you don’t need forgiveness because your shenanigans turn into successes!

2. The Lorax. Since March 2 is also Dr. Suess’ birthday it is only appropriate that I had to include one of his amazing books. The Lorax was always inspirational to me because he spoke for the trees when they couldn’t speak for themselves. Learning to use my voice to speak about what I believe in is what has gotten me into PR, public speaking and helped through life overall.

3. Madeline. Always a favorite series of mine, as a child I loved Madeline, but as an adult I realize how much you can learn from Miss Clavel. She took care of 12 little girls, with outspoken little Madeline among them, and you never saw her freak out. She was cool under pressure, even when waking in the middle of the night because “something is not right”. Spoken like a true publicist lol.

I could go on and on from Charlotte’s Web and The Giving Tree to The Little Prince and Caps for Sale, Bony-Legs, and EVERYTHING from Shel Silverstein, and more, but now it is your turn. Tell me the children’s book that inspires a lesson for you in your career too! 



We have some big news – Mugsy PR is going through some pretty huge changes. Over the last few years we have been growing, adding new specialties and specialists, building up an incredible client roster and really coming into our own. We’ve come a long way and as we’ve evolved, we are no longer just public relations, so…(drum roll please)…this spring Mugsy PR will become “just” MUGSY – a full service communications and marketing firm.

Our services will remain the same (see the list below), but we’ve added more, we’re going to be doing a little re-branding and we will be shaking things up in true Mugsy style, while continuing to bring our Mugsy Madness to the masses of course!

Mugsy Client Services Include:

  • Strategic PR and Brand Awareness Campaigns
  • Branding Packages
  • Website Development
  • Keynote Speaking & Panel Moderation
  • Interactive and Education Business Workshops
  • Experiential Marketing
  • Event Marketing 
  • Social Media Management & Content Coaching
  • Influencer Marketing
  • Digital Advertising and Marketing 
  • Brand Building Consultation Packages 
  • And more!

If you’re looking for a new way to launch, grow or reinvigorate your business, send an email to and let’s talk about what we can do. 

Stay tuned to see what comes next for MUGSY!