Admit it. In the past year you have posted something on Instagram, Facebook, Snapchat or other social media platform with the hopes that it brought in a lot of likes. We all do it. No one wants to post and have the post sit there with no engagement. The important question however is – what are those likes worth?
On a personal page, likes are a way to tell a friend, “hey – you’re cool, and the stuff you like, I like too”.
On a business page, those likes have a different value.
Every time someone clicks like or double taps on an IG post, they are a potential brand ambassador, a possible client, and it is an opportunity to convert to a sale. So how do you make the most of that value?
Our 3 top tips for creating the most value out of your social media likes are:
1. BE SOCIAL! It is common sense, but you have to be social on social media. If someone likes a post you’ve put up, did you know you can invite them to like your page if they don’t already do so? Invite them, comment on their comment or on one of the photos on their page. The idea overall is to create a conversation and build it into a relationship.
2. Don’t sell. Once you create relationships, you don’t have to pitch or hard sell. You just converse. When you speak about your product or service with passion your dedicated fans will now listen, take interest and be quicker to take the next step to buy.
3. Stop with the corporate speak. Unless you’re using a spambot service to run your social media, it is done by a human being. Why does that human being speak like a robot? Stop using formal, professional verbiage on your social media. We don’t advise being crass or improper on social media, but creating a brand voice that consumers can relate to is going to increase engagement, impressions and overall visibility on social media for your company.
What other tips would you give to create more value in “likes”?
Last week Sarah wrote a post about taking advantage of the beautiful South Florida weather, and she’s right. We have the type of career that allows us the ability to take our job on the road between events and meetings, and we simply don’t do enough of that. One of my goals this year has been to travel more and after my honeymoon in January and some local exploration in, we are off to a great start with more trips planned throughout the year. In order to do things right, to be a true “Wanderlust Worker”, you need the correct set-up. Here are my top 5 MUST HAVE items for working while away.
1. Make sure every document you need is on Google Drive and Dropbox. There are many other file sharing programs, but the traveling team here at Mugsy exists on the ability to access files from any device at any time and these programs are our choice to make that easy possible, especially when combined with Trello.
2. Lightweight devices make this lifestyle possible as well, particularly those with built in, amazing cameras like the iPhone X. I do most of my work from a phone while traveling, and Sarah does hers from her iPad. When traveling for an extended period we both bring our laptops as well, but having lighter devices certainly helps our shoulders, backs, arms and overall packing purposes!
3. You may have found accommodations with WiFi, but that doesn’t mean that you are going to want to work confined in that space any more than you’d want to work in your own home’s four walls all the time. Find the best place with WiFi near you to get out, experience local culture, meet new people (if you want, or just enjoy some coffee while you work) and get stuff done with PlacesToWork.
4. Lifewire did some research on the Best Wireless Travel Routers so I will leave the deep info to their experts and you can check out their link, but I highly recommend picking one up so that you do have the fastest possible WiFi connection for remote work. Nothing will deter you from working on the road than a dial-up speed connection or being stuck in one small space with the world to see outside.
5. Finally, none of this works at all without an amazing power bank. If your devices die, so does your business. I carry three when traveling so I can rotate charging them, and I even have a back up battery tiny keychain for quick phone emergencies. While the point of traveling is to disconnect, having the choice to do so, and not the obligation because of a dead battery, makes all the difference.
What else would you add to the list? Comment and link me to your top picks!
We had such a phenomenal time at this year’s Biz Bash Live at the Fort Lauderdale Convention Center last week. As speakers this year, we had access to the Master Classes and well as the workshops and the main floor, and we learned so much, we can’t wait to show you through our client events! If you couldn’t make it to Biz Bash, but were still interested in finding out more about our topic – The New Wave of Experiential Marketing, here are the six main takeaways from our presentation:
- Know Your Customer. You can’t create an experience that will speak to your target audience unless you REALLY know them. Get rid of pre-conceived notions, people are changing. Change with them.
- Think Sustainable. Don’t just spend money. Spend it wisely on experiences that are able to scale and that truly engage your audience and keep them talking long after they leave.
- Stay Organic and Authentic. Stay true to your brand in all your do. If you’re true to you – your tribe of brand ambassadors will be drawn to that too!
- Keep It Immersive. Focus every experience on the 5 senses, from the website to offline and online touch points before, during and after the event as well.
- Provide Multiple Online and Offline Touch Points. Touch points are what we call all the experiences your potential attendees / consumers will have their hand, ears, eyes, nose, etc on. This includes digital and offline pieces.
- Leave Them with the Feels. The best way to get people to talk about your event is to get them to FEEL something while there. If they have an emotional attachment they create stories. Stories become memories. Memories = lifetime word of mouth for your event!
If you have more questions about experiential marketing and how it can work for your business, email us at email@example.com. We are happy to help you develop some incredible experiences for your audience!
We are so excited to be presenting a workshop on Experiential Marketing at Biz Bash Live in Miami on May 16th. Use our code Mugsy18 for a discount on your ticket. Hope to see you all there!
Oh boy, here we go! We don’t do a lot of drinking here at Mugsy, but we do have a lot of alcohol related clients, and this week they all have events. This is always our busiest week here at the office – and we are prepped and ready – from our heads to our livers to our toes. If you’re ready to tip one back and cheers with us – check out one (or more!) of our client’s events (in alphabetical order) this week!
Boca Raton Historical Society & Museum will present the Boca Bacchanal Wine & Food Festival Weekend on April 6& 7, 2018. The fun begins on Friday night with the Vintner Dinners (almost sold out!) and continues Saturday for Bacchanalia! Check out the website for info and tickets. Get a sneak peek of some of the offerings at Bacchanalia on 4/4 when we will be on WRMF with the Executive Chef of Burton’s in Boca Raton enjoying some of the incredible food he will be bringing to the event this year!
Concrete Beach Brewery has a week of excitement with their monthly Brewhouse Rocks and Sola Sessions taking place early this week and rounding it out with Havana Nights on Friday 4/6. Then join the Brewery in supporting Miami Pride Week with Miami’s a Drag – a Double Stubble Special Event, featuring performances by local drag queens along with beer and brunch on 4/7!
There are also some awesome tours at Cycle Party this week – from Wynwood to West Palm Beach – with both drinking and non-drinking options. You’ll see the Mugsy crew here and there throughout the tri-county area pedaling with media and getting them out to experience a new way to see the city!
Hope to see you out and about this week!