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Wine Pairings for Busy Parents (and aunts, uncles, cousins, friends and people who just like wine and kids’ snacks)

Wine Pairings for Busy Parents (and aunts, uncles, cousins, friends and people who just like wine and kids’ snacks)

It is back to school and that means things get a little crazy as we get back into the swing of things. Emily, Ryan and Tracy’s kids are back in class, Sarah is on nephew pickup duty, and at the end of the day, despite our best efforts to go low-cal, low-carb and healthy, all of us are at home grabbing leftover chicken nuggets and mac and cheese for dinner with the kids when in a rush.

Now you know, usually we grab a beer from Concrete Beach Brewery to go with it (there is nothing like a McDonald’s Cheeseburger Happy Meal and a Havana Lager – for real), but the good folks at Personal Creations have done some recon work and figured out the best wines to go with those leftovers to class things up a bit. Take a look at their research below. It’s awesome, Thanks for sharing Personal Creations!

The Best Wine Pairings for When You Eat Your Kids’ Leftovers

It’s the end of the day and your kids are asleep but, as usual, they have failed to finish their entire dinner. Why not turn what’s left into a gourmet dinner for you? Paired with a fancy wine, your kids’ leftovers will make for a classy dinner that parents can enjoy. Don’t worry if you’re not a wine snob; Personal Creations has done the research for you, including the temperature at which your wine bottles should be stored.

White Wines

White wines should be refrigerated before drinking. Typically, white wines pair with lighter fare such as fish, cheese, chicken, and hummus. Try the following pairings the next time you have leftovers on hand:

Pinot Grigio and Fish Sticks: The most popular white wine in Italy, pinot grigio is dry – meaning that it doesn’t have much residual sugar content after the fermentation process and goes with most foods.

Chardonnay and Grilled Cheese Sandwich: Chardonnay is a popular white wine in the United States and, as with most white wines, is served chilled. Chardonnay pairs well with leftover grilled cheese sandwiches or mac and cheese.  

Red Wines

Unlike white wines, red wines are typically served at room temperature, so if you don’t have time to chill your wine for a snack, try the following red wine and snack pairings:

Merlot and Hot Dog: Merlot has a high amount of tannins, which give it a complex flavor that pairs well with hot dogs or other hearty leftovers.

Pinot Noir and Cheese Crackers: Pinot noir is lighter in flavor than other red wines.  It can also be stored at room temperature, which is convenient, and makes an excellent wine to pair with cheese crackers (or cheese and crackers).

Are you more of a beer fan than a wine enthusiast? Try a lager with buttered pasta, a porter with string cheese, or fruit snacks and Belgian strong ale. Check out many more wine and beer pairings for kids’ leftovers at Personal Creations.

Creating More Value Out of Your Social Media Likes

Creating More Value Out of Your Social Media Likes

Admit it. In the past year you have posted something on Instagram, Facebook, Snapchat or other social media platform with the hopes that it brought in a lot of likes. We all do it. No one wants to post and have the post sit there with no engagement. The important question however is – what are those likes worth?

On a personal page, likes are a way to tell a friend, “hey – you’re cool, and the stuff you like, I like too”.

On a business page, those likes have a different value.

Every time someone clicks like or double taps on an IG post, they are a potential brand ambassador, a possible client, and it is an opportunity to convert to a sale. So how do you make the most of that value?

Our 3 top tips for creating the most value out of your social media likes are:

1. BE SOCIAL! It is common sense, but you have to be social on social media. If someone likes a post you’ve put up, did you know you can invite them to like your page if they don’t already do so? Invite them, comment on their comment or on one of the photos on their page. The idea overall is to create a conversation and build it into a relationship.

2. Don’t sell. Once you create relationships, you don’t have to pitch or hard sell. You just converse. When you speak about your product or service with passion your dedicated fans will now listen, take interest and be quicker to take the next step to buy.

3. Stop with the corporate speak. Unless you’re using a spambot service to run your social media, it is done by a human being. Why does that human being speak like a robot? Stop using formal, professional verbiage on your social media. We don’t advise being crass or improper on social media, but creating a brand voice that consumers can relate to is going to increase engagement, impressions and overall visibility on social media for your company.

What other tips would you give to create more value in “likes”?

Wanderlust Worker – Top 5 Must Have Items for Remote Working

Wanderlust Worker – Top 5 Must Have Items for Remote Working

Last week Sarah wrote a post about taking advantage of the beautiful South Florida weather, and she’s right. We have the type of career that allows us the ability to take our job on the road between events and meetings, and we simply don’t do enough of that. One of my goals this year has been to travel more and after my honeymoon in January and some local exploration in, we are off to a great start with more trips planned throughout the year. In order to do things right, to be a true “Wanderlust Worker”, you need the correct set-up. Here are my top 5 MUST HAVE items for working while away.

1. Make sure every document you need is on Google Drive and Dropbox. There are many other file sharing programs, but the traveling team here at Mugsy exists on the ability to access files from any device at any time and these programs are our choice to make that easy possible, especially when combined with Trello.

2.  Lightweight devices make this lifestyle possible as well, particularly those with built in, amazing cameras like the iPhone X. I do most of my work from a phone while traveling, and Sarah does hers from her iPad. When traveling for an extended period we both bring our laptops as well, but having lighter devices certainly helps our shoulders, backs, arms and overall packing purposes!

3. You may have found accommodations with WiFi, but that doesn’t mean that you are going to want to work confined in that space any more than you’d want to work in your own home’s four walls all the time. Find the best place with WiFi near you to get out, experience local culture, meet new people (if you want, or just enjoy some coffee while you work) and get stuff done with PlacesToWork.

4.  Lifewire did some research on the Best Wireless Travel Routers so I will leave the deep info to their experts and you can check out their link, but I highly recommend picking one up so that you do have the fastest possible WiFi connection for remote work. Nothing will deter you from working on the road than a dial-up speed connection or being stuck in one small space with the world to see outside.

5.  Finally, none of this works at all without an amazing power bank. If your devices die, so does your business. I carry three when traveling so I can rotate charging them, and I even have a back up battery tiny keychain for quick phone emergencies. While the point of traveling is to disconnect, having the choice to do so, and not the obligation because of a dead battery, makes all the difference.

What else would you add to the list? Comment and link me to your top picks!

Experiential Marketing Takeaways from Biz Bash Live

Experiential Marketing Takeaways from Biz Bash Live

We had such a phenomenal time at this year’s Biz Bash Live at the Fort Lauderdale Convention Center last week. As speakers this year, we had access to the Master Classes and well as the workshops and the main floor, and we learned so much, we can’t wait to show you through our client events! If you couldn’t make it to Biz Bash, but were still interested in finding out more about our topic – The New Wave of Experiential Marketing, here are the six main takeaways from our presentation:

  1. Know Your Customer. You can’t create an experience that will speak to your target audience unless you REALLY know them. Get rid of pre-conceived notions, people are changing. Change with them.
  2. Think Sustainable. Don’t just spend money. Spend it wisely on experiences that are able to scale and that truly engage your audience and keep them talking long after they leave.
  3. Stay Organic and Authentic. Stay true to your brand in all your do. If you’re true to you – your tribe of brand ambassadors will be drawn to that too!
  4. Keep It Immersive. Focus every experience on the 5 senses, from the website to offline and online touch points before, during and after the event as well.
  5. Provide Multiple Online and Offline Touch Points. Touch points are what we call all the experiences your potential attendees / consumers will have their hand, ears, eyes, nose, etc on. This includes digital and offline pieces.
  6. Leave Them with the Feels. The best way to get people to talk about your event is to get them to FEEL something while there. If they have an emotional attachment they create stories. Stories become memories. Memories = lifetime word of mouth for your event!

If you have more questions about experiential marketing and how it can work for your business, email us at info@mugsypr.com. We are happy to help you develop some incredible experiences for your audience!