I love my friends. They are brilliant people, and many of them are incredible entrepreneurs. Often as we chat about work and the world, we end of trading thoughts, tips and tricks of the trade – and I LOVE that. A meeting of the minds is always appealing because it is mutually beneficial.
What I don’t love – is when we first meet with a potential client, and THEY want to pick our brains. Quite often in the initial process of gaining a new client we are asked questions like: “If you WERE going to do our PR, how would you pitch this new product?” or “Can you send us your sample pitch along with a few examples of campaigns plans you’ve created?”.
This is the equivalent of saying to a clothing store – “Let’s just say you were going to dress me, what would you put me in? I am going to try it on and walk out of here in your clothing, and I may or may not contact you again to come back and buy them.”
Not very appealing, right?
As a client, I think the better question to ask is, “what are some examples of the results your previous work has garnered?”, but as a business owner, the question comes down to – how to reply politely to the request for examples without losing the potential client.
In our case, I tell them (with a smile of course), “my unpaid professional opinion is that this would be very similar to the work we did with….” and then I fill in the client case study that best fit. I end the conversation with, “I would be thrilled for a chance to create a custom plan for you that would work best for your goals as well once we begin our working relationship together!”
Now we want to know – how do you handle these types of issues with your potential clients?
Even though PR never stops, it slows down a bit between Christmas and New Years, giving us all a prime opportunity to get things in order for the craziness that begins in January. With a to-do list that spans several pages, we needed to figure out what was going to be the most important things to do now, to make 2018 more successful and less stressful. Here are the five things we decided to put at the top of the list:
- Make New Friends. Media relationships are the most important part of public relations, so we decided to reach out and make some new connections. With just a few simple emails saying “Hi – We noticed that Mugsy PR doesn’t work as often as we would like with your outlet. Would you be willing to have a cup of coffee to discuss how our communication with you and your team can be more beneficial for all?”. We have had meetings all week and stories planned for clients in outlets they haven’t been covered in before. Score!
- Refresh All Media Lists. Sure, we all redo our media lists on a regular basis on Cision, but when was the last time you REALLY did research on niche media for your clients? Google, Reddit, Podcast Round-ups, Up and Coming Blogs – there are so many ways to find media these days, and one of the best things you can do is a semi-annual sweep of all your lists to make sure it is out with the old and in with the new for 2018!
- Learn Something New. Sign up for a new social media platform, download a new app, find software to help agency logistics – anything that can help create an easier, more streamlined way to do your work in the new year. Work smarter, not harder is a motto that holds true forever. Automation is the goal!
- Organize Your Calendar. One main agency calendar, housed online (we use Google calendars but there are apps, programs, etc) where everyone has access is one of the easiest ways to keep everyone on the same page. Sure, it takes a few hours to create and update the first time, but once the entire team gets used to using it, it will change your world!
- TAKE A BREAK! We all need to refresh and PR is super stressful, so take a break while you can. That extra hour of sleep or day by the pool will make all the difference when January 2 hits and you’re back in the thick of things!
Happy New Year!!!!
We are SO excited to launch our new venture – PUBLICITEES. There was simply a lack of shirts for those of us in PR, social media, media, blogging, marketing, advertising and communications in general – so we decided to change that. Made of soft cotton and printed with love, each piece is made by our team here at Mugsy PR!
Shop now at Publicitees by Mugsy PR on Etsy.
Why should other occupations get all the love? If you work in PR and Social Media you’re already a brilliant and creative soul. Show off your skills this Halloween with some office appropriate fun PR and social media themed costumes for 2017.
- These girls are younger, but a spin on this diy costume would be perfect for any age.
- Dress as a member of the press. Then act alarmed all night. You’re now a media alert. Boom.
- Are you a Samantha or a Patsy? Whether your spirit publicist is Samantha Jones from Sex and the City, Patsy Stone from AbFab or another pop culture PR fave, an industry costume always gets rave reviews at the office!
- Finally, choose your favorite station and create a homemade homage like this adorable NBC peacock costume.**All images were found on Pinterest. If you know the people in these images, let us know! Have them contact us. We would love to tag them!