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Art, Evolution and Coffee

Art, Evolution and Coffee

A week in the Mind of Mugsy.

Here’s a truly random top 5 list for your day!

Some interesting articles are floating around this time of year and these are the ones causing the most chatter in the office this week, You really get a sneak peek into our brains with this one lol.  We are a strangely beautiful office that talks about art, evolution, and female empowerment coffee. Let’s share!

We love when art crosses platforms. This is a beautiful blend of various tools and utensils to create something unique. The creativity it takes to see objects in this light (haha) is an incredible feat in itself, and then to execute it is simply astounding. It has sparked some creativity around the office.

As it all seems…

As it seems, there were a few different species of humans alive at the same time (which proves a theory of evolution that floated around the office, but that’s for another time…). Technology has allowed us to recreate one of our ancient ancestors and now we know what we used to look like. This is an incredible discovery, and it’s all based on a pinky and partial jaw bone. Well, DNA from a pinky bone. So Jurassic Park hehe. What do you think humans are going to look like in 10,000 years?

Read more…

Giving birds a bad name…

Alfred Hitchcock gave birds a bad name for years. The idea of this many birds in one spot was truly downright terrifying. But after seeing this, maybe I can start to believe that birds can be truly majestic and relaxing creatures. This kind of synchronized movement seems impossible, but they move so naturally. The consistent but ever changing pattern is surprisingly calming, even on the most stressful days. Then again, maybe the reason they seem so calming now is because they are so far away…

Our last two…

Our last two articles are coffee based because here in Mugsy, coffee is life. We were VERY excited this week to learn that Starbucks new blend is inspired by female empowerment and honors trailblazing women in the coffee industry! We will absolutely be checking out their Siren’s Blend in honor of this amazing women who brewed their way to our hearts.

Read more…

And finally…

This article was almost banned in the office. If we didn’t read it, we couldn’t admit any truth and possibly change our coffee intake. But alas, here we are and we are happy with the results. There were some interesting findings, ranging from how you take your coffee to other benefits from drinking this beautiful beverage we all love so much. Would you change your caffeine intake if you found out it was bad for you? Read the article and sound off in the comments!

Read more…

Pitching in a Storm

Pitching in a Storm

Pitching media in a hurricane is always a strange experience. Half our team is hunkering down while the rest of us are counting our lucky stars that Hurricane Dorian turned when it did, and ALL of us are looking for ways we can donate and support the Bahamas. At the same time, we have clients who are out of state and out of the country who are still doing news worthy things we need to let media know about, and so this week we’ve found ourselves pitching in a storm.

The truth is – pitching during a hurricane is almost easier than usual. Less people working = less email competition. Plus you have a ready to go starter line to create some rapport with the reporter such as “Are you ready for this storm?” or for those outside the area – “We are getting ready for the hurricane, so we’re hoping to catch you before we possibly lose power here!”.

With some savvy social media research you can build some great relationships during a hurricane as well. News media reporters will be online more to check-in and their response time may be quicker. Just remember to keep your conversations relevant and DON’T PITCH them on social – just relationship build. The pitching will come.

Overall, publicists are like the U.S. mail service – not rain nor snow nor gloom of night (nor hurricane!) shall stop us from giving the best service possible for our clients. PR’s Honor.

Hide and Seek, Scams Dirt Cheap and Other Things We’re Discussing Today

Hide and Seek, Scams Dirt Cheap and Other Things We’re Discussing Today

Man it has been a rough one. Two mass shootings in 24 hours definitely shook our office, as I am sure it has done to many of you, and it is about all we are talking about today. Since I don’t think we can add anything new on that conversation other than our deep desire for a BIG CHANGE, we are sticking to some smile inducing, really unique and inspiring stories we’ve been reading about. Let us know what you’ve found that makes you say “WOW” too. We love to receive shared links that we can share to our followers too! Have a wonderful rest of your week! 

Have you ever wanted to see if you fit in an airplane overhead bin? I can honestly say I have wondered, and now a flight attendant from Southwest Airlines proved it IS possible – and it definitely made people smile (and a few say WTF?!). 

Talk about a dirt cheap scam. A man made over $300K returning DIRT to Amazon. This made the inner Neil Caffrey in us smile because of how long this con went on. It makes us wonder why Amazon doesn’t have people processing returns more quickly, and also – what does this guys yard look like? All things to think about at 3am…

We all have dreams of going into space, but how about colonizing Mars? According to Georgr Dvorsky, not in our lifetimes. There’s no water, no atmosphere; we would have to change the land (known as terraforming.) Even the gravity is different, however the idea of instantly weighing less sounded appealing to us! Maybe one day we can trade Slim Fast for spaceships. 😉 

Since we can’t colonize Mars, it is a good thing corporations are doing more to help us save Earth. Cutting ties with the plastics lobby is the first step in the right direction. It is a hard battle with a lot left to fight, but its a solid foundation to start with! 

Tattoos can be sentimental, funny or even helpful (like a ruler on your finger or a to-do list on your forearm, but after 5000 years of tattooing humans, they’ve now reached a whole new level of usefulness. Tattoos that can tell you when your blood sugar is low and update you on other medical issues would be an amazing advancement. We plan to keep our eyes on this one!

What’s On Our Minds – Five of the Week

What’s On Our Minds – Five of the Week

It’s time for this week’s version of “what’s in our brains”! Some real interesting discussions around the office this week. So let’s jump right in!

The late and great Stan Lee is getting memorialized in a street in the Bronx. This is one everyone in the office can agree on. A legend that created such a rich and MARVELous universe deserves every ounce of recognition he gets. 

Coincidentally, we all saw the Lion King over the weekend. After many deep discussions, the movie was considered a success among the office, though there was a conversation about whether or not Beyonce is a good actress. What do you think? I think the quality of the movie was truly incredible and shows how far movie technology has come. There were some updates, which is always a risk, but in my opinion, they all paid off.  Which live action Disney remake is YOUR favorite?

A new ad for In-N-Out? Some people thought so, and we thought it was pretty creative, but here is the REAL story behind that lone burger from California found in the streets of NYC. 

Aliens and outer space are a consistent topic in the office. Half the staff truly believe in life on other planets, some aren’t sure, and I am certain there’s one or two signed up to go storm Area 51. We love that Elon Musk is trying to get into space. When people who have the money and intelligence to try to better the world experiment like this, we all benefit. Even though this test was failure, I’m sure we will be reaping so many more benefits in other places. Keep on keeping on, Elon.

Since we are a creative office, we always have something weird or fun floating around. Since we have some new luxury lifestyle clients we’ve been doing some fashion research and happily, this video popped up again. Shiny is a reminder that even every day things like clothing can be used to tell a story.  It definitely makes me reconsider laundry day. 😉

Entrepreneurial Guilt

Entrepreneurial Guilt

It is hard to be a business owner. When you have a family, and particularly little ones who don’t understand why work is needed instead of play time, it can feel especially guilt inducing. The balance of work vs. life gets tough for everyone so any advice can help, and that is why I felt so grateful to have my quote included in this piece on Swaay.com.

This is How These Founders Are Overcoming “Entrepreneur Guilt”

  • by Shavani Mangar

Everyone experiences feelings of guilt, but what happens when those feelings begin interfering with your work and relationships? Four female founders reflect on their experiences overcoming entrepreneur guilt and share their tips on staying productive throughout the journey.

As an entrepreneur, there are countless sacrifices that have to be made in both your personal and professional life. Having to cancel certain commitments or dedicating more time to your business than your partner or family can quickly begin taking its toll. While overcoming guilt is no easy feat, it can be done. Here are some useful tips from female entrepreneurs to help you overcome entrepreneur guilt.

Strive For Balance

As a wife and mom of two young children, Audrey Craig, CEO of GB Design House, learned that balance is key when striving to eliminate entrepreneur guilt that wives and mothers often feel.

“Though I may be present in body while my kids are playing, my mind is with the client, and I’m often juggling phone calls too. That leaves a heavy layer of guilt when I go to bed, and I’m waiting for the drawing of our family that my daughter will do at school showing a stick-figure of mommy with a laptop and a phone. But just when I block it all out and spend a well-needed weekend unplugged with my family, I go to bed with the guilt that I didn’t check my emails and come up with new designs for an upcoming event.” 

In order to tackle her feelings of guilt, Craig made the necessary changes needed to achieve balance between her professional and personal life. 

“What helps me navigate the guilt is to remember that balance is the key. I am a better mom and better business woman when I keep a balance in my life. It’s okay to leave a messy desk at the office if it means I can see my daughter do her first flip-flop at gymnastics. It’s also okay for me to meet with an event planner that just flew in, and not sign up for the second field trip of the semester.”

Decide What is Non-Negotiable

Entrepreneurs are masterful in the art of multitasking and have no qualms about wearing multiple hats in order to get their work done. However, once embarking on certain commitments, it becomes imperative that you see them through to the end– at times costing you the chance to give your time and energy to people or commitments that matter most. Entrepreneur Dethra Giles, Founder of ExecuPrep, quickly learned the importance of deciding which of her commitments were non-negotiable and how to prioritize them into her schedule.

“I own a Performance Management Consulting firm and I am a sought-after keynote speaker with clients across the globe. This means that there are some months that I travel three weeks out of four. My children are growing up and life is moving forward, I am not there and that guilt is hard to bounce back from.” 

For Giles, time with family is non-negotiable. She shares some of her tips for prioritizing them amidst her busy schedule. 

1.”Be tech savvy: who knew that I would live in the age of the Jetsons. No flying cars but video calls are real. When I am away my kids and I jump on video call quite often.”

2.”A mess is OK: I grew up in a house that was always clean. So, walking into a messy house nearly took me to my grave, but I got over it and hired help. I didn’t grow up with such resources so the idea of having a maid did not sit well with me, but the idea of spending limited but valuable time cleaning my house instead of truly interacting with my family was way more uncomfortable. The times when the maid is not there, I tell myself “I am raising people not clothes so those unfolded clothes will be fine.”

Establish A Strong Team

For Emily Taffel, owner of Mugsy PR, establishing a strong team played an essential role towards easing her guilt by granting her the freedom to spend more time with her family.

“My step kids started hiding my laptop so I wouldn’t work as much and that was my wakeup call. I was feeling guilty for not being with them, but then feeling guilty about not working when I was with them. By building up a strong team and putting in place some procedures to ensure I can step away more often, I have been able to remove some of the guilt and find a better balance.”

Taffel took the initiative to surround herself with responsible, hard-working people who she could trust to help improve the efficiency of her business.

“We brought in very self-motivated people who often times think of an idea or a next step before I do. Instead of trying to lead employees I feel like everyone at Mugsy owns their work. They lead the projects instead of me trying to manage them. There is a lot of creative autonomy here which our team thrives on. We also started using Trello to track projects which allowed me to manage every aspect of things whether I was on-site or not.”

Get Clear on Your Goals

While it is only natural for entrepreneurs to seek more opportunities to scale their businesses, there comes a time when you have to consider that some opportunities may not be aligned with your goals. Liz Toombs, president and owner of PDR Interior, has experienced all sorts of guilt throughout the course of building her business. As her business grew, her guilt stemmed from spending more time working than with her family.

“I don’t know why, as entrepreneurs, and more specifically, as female entrepreneurs we saddle ourselves with guilt. Deep down I know this work is exactly what I should be doing, but for some reason I hold myself to a standard that always requires me to be doing more.”

Over the past few months, Toombs has approached her work life in a more realistic manner by identifying her goals and focusing solely on how to achieve them.

1. “Working with an executive coach who helps me get perspective on what my goals are, why I have set them, where I am in the process of reaching them, and being kind to myself while working on them.”

2. “Opportunities that come my way may be really cool, but every one of them isn’t always going to align with the goals I am working towards. I have experienced burn-out and extreme fatigue from filling my days with things that don’t assist in achieving those goals. I don’t want to feel that way again, so I’m working on politely declining anything that doesn’t make sense for me right now in order to stay sharp and focused.”

Overcoming entrepreneur guilt is not an easy process, but it is to your benefit. Tackling these negative feelings head on will allow you to be your best, most productive self in both your personal and professional life.