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Oh Florida, I Missed You…

Oh Florida, I Missed You…

Over the last week I have been out of state visiting my new nephew in Portland, and while I LOVE to travel and see new places – it is always interesting to check out the news on what I’ve missed here in Florida while gone.

Since lately there’s been a lot of talk on social media about the “Florida Man” challenge, I am not the only one who thrives on the weird that comes out of this area. Even just one week of news will explain why.

There’s the man who was arrested for belligerently eating pasta at Olive Garden and the guy arrested for wrestling a fake alligator.

Couldn’t miss the story of the man threatening to unleash his turtle army on his small little Florida town.

And my personal favorite – the herd of cows living it up and causing traffic jams as they walk around loose in Miami.

Even Portland where the motto is “keep weird”, can’t compete with the strange that comes out of this state I call home.

What is your all-time favorite crazy Florida news story? Anything good this past week that I missed?

I’m glad to be back. Stay strange, SoFlo!

What To Do When You Don’t Want To Do Anything

What To Do When You Don’t Want To Do Anything

When you own a business, especially one where you can totally work remotely when you choose to, there are days when it is difficult to get motivated. Today is one of those days.

Between losing an hour of sleep this weekend because of Daylight Saving Time and a very fun but very tiring weekend that included a client book launch, a best friend’s bachelorette party and wedding, Concrete Beach Brewery’s amazing Miami Gras event and my husband almost breaking his foot – I am ill prepared for Monday.

That being said, being that I was at events all weekend, I was off the computer, and that led to a large number of emails and tasks that need to get done. My team is amazing when I am off site and out of office but Monday morning brain kicked in with a panic early this morning, despite the fact that I need a day off. So, what do you do when you don’t want to do anything.

1. If you can, work from home for the day. Today for instance, I would be useless around people and distracted (or distracting). Know thyself and if you need to be in the office around people to get productive, do it, but self care begins at home and so home is where I shall be.

2. Get dressed. I REALLY wanted to stay in pajamas, wrapped in my bathrobe, but I am a firm believer that you should get dressed on the daily in order to be more productive (except Sundays, those don’t count). Plus if you do nothing else – you’re dressed. Bonus points if you hop in a shower too (no shame if you don’t – sometimes getting dressed is enough).

3. Don’t look at your emails yet. Instead of adding to the to do list with tasks that come through email, get a couple of things accomplished on your current to do list first. Instant calm. Without the distraction of email I bet you can get through more items, in a shorter amount of time.

4. THEN look at emails – and see what you can put on the to do list for tomorrow vs. what has to be done today. If it has a fast answer or deadline, just do it quickly, but if it considers deep thought – see where you’re at. Today is NOT my day for deep thought. I will think tomorrow. Today is just a day to do things until I can nap and get my brain back, and I don’t feel bad about that. I am a business owner but I am also a human and so are .you.

5. Inform people you are out of office. I am checking email, I am doing some work, but as far as people-ing today I am out of office. I put vacation mode on email on Friday and it will come off tomorrow despite the fact that I am online today. I really believe in taking the time to do a job right and not rushing back into it when I am not at my best. By informing clients I am out and giving them alternate team members to reach, everyone is taken care of and I am able to take care of myself. You can’t pour from an empty cup!

6. Get outside. I plan on getting outside today, and you should too. Nature is ridiculously inspiring and healing. 20 minutes outside every day (when weather permits), disconnected, WITH YOUR PHONE AWAY, will change your outlook on life and may even get you motivated to get back to work and change the world.

What do YOU do on days when you don’t feel like doing anything?

How Did the Books You Read As a Kid Shape Your Career?

How Did the Books You Read As a Kid Shape Your Career?

What was your favorite book when you were a kid? I have always been an avid reader. When I was little and didn’t want to nap my mom would put me in my crib with books so I would keep myself amused. To this day I often read several books at a time. Lately it has been a lot of business books, but for Read Across America (March 2, 2019) I was reading with my littles and started thinking about the books from my childhood that may have shaped my career. There are so many lessons to be learned from children’s lit!

1. The Poky Little Puppy. I don’t know if this book inspired my curious and sometimes a little mischievous nature, but I was always the kid, and the adult, who got outside the fence and went exploring. Sometimes in business you have to beg forgiveness instead of asking for permission and when you do it right you don’t need forgiveness because your shenanigans turn into successes!

2. The Lorax. Since March 2 is also Dr. Suess’ birthday it is only appropriate that I had to include one of his amazing books. The Lorax was always inspirational to me because he spoke for the trees when they couldn’t speak for themselves. Learning to use my voice to speak about what I believe in is what has gotten me into PR, public speaking and helped through life overall.

3. Madeline. Always a favorite series of mine, as a child I loved Madeline, but as an adult I realize how much you can learn from Miss Clavel. She took care of 12 little girls, with outspoken little Madeline among them, and you never saw her freak out. She was cool under pressure, even when waking in the middle of the night because “something is not right”. Spoken like a true publicist lol.

I could go on and on from Charlotte’s Web and The Giving Tree to The Little Prince and Caps for Sale, Bony-Legs, and EVERYTHING from Shel Silverstein, and more, but now it is your turn. Tell me the children’s book that inspires a lesson for you in your career too! 



We have some big news – Mugsy PR is going through some pretty huge changes. Over the last few years we have been growing, adding new specialties and specialists, building up an incredible client roster and really coming into our own. We’ve come a long way and as we’ve evolved, we are no longer just public relations, so…(drum roll please)…this spring Mugsy PR will become “just” MUGSY – a full service communications and marketing firm.

Our services will remain the same (see the list below), but we’ve added more, we’re going to be doing a little re-branding and we will be shaking things up in true Mugsy style, while continuing to bring our Mugsy Madness to the masses of course!

Mugsy Client Services Include:

  • Strategic PR and Brand Awareness Campaigns
  • Branding Packages
  • Website Development
  • Keynote Speaking & Panel Moderation
  • Interactive and Education Business Workshops
  • Experiential Marketing
  • Event Marketing 
  • Social Media Management & Content Coaching
  • Influencer Marketing
  • Digital Advertising and Marketing 
  • Brand Building Consultation Packages 
  • And more!

If you’re looking for a new way to launch, grow or reinvigorate your business, send an email to and let’s talk about what we can do. 

Stay tuned to see what comes next for MUGSY!

How do you face your fears?

How do you face your fears?

So it feels like the entire world has been talking about Bird Box on Netflix lately, and I had heard a lot of mixed reviews so I needed to check it out for myself. While I enjoyed the anxiety filled ride that the film brought me on, I can fully understand why a lot of people hated it, but I think the most important piece of the movie was showing how important it is to take risks and face your fears.

In Bird Box they avoided their fears with blindfolds, but in real life we would look crazy, but the concept in the movie stands true – our brain can be our worst enemy.

Think about it this way – have you ever been faced with a new challenge or an opportunity that you could be so successful at, that it is scary? The unknown is a frightening thing for most people, and it comes down to fight or flight – do you take a risk and face the fears?

If you never face the unknown, it is definitely less scary. You just stay comfortable (or in the case of Bird Box, uncomfortable but inside), but you unwittingly also avoid the success that you could have.

I tend to be a bit of a risk taker who leaps in (movie spoiler without spoiling – I would probably volunteer to look), but I am petrified the entire time. I am chill on the outside and a ball of anxieties within – the epitome of the “this is fine” meme. And often when the day is done I would find myself in bed awake all night stressing about the unknown what-ifs. This is NOT the right way either.

There is a lot of good advice out there on how to face the fears, quiet your anxieties and find success. Below are three tips that have really started to help for me and I would love to hear yours too!

  1. Keep a list of your anxieties. Write them down. Then look back in a week, a month, a year, etc. You will start to see that 90% of the things you thought were going to happen didn’t and you spent precious time worrying about things that never even came to fruition. The more I track it the more I realize that so much of it is totally unwarranted and I have been able to let things go more easily.
  2. I still haven’t learned to stay in the moment enough to totally not worry about future what-if’s, but I read that it would help to tell myself that it is OK to do nothing at the moment. When you lay your head down at night, give yourself the permission to relax. Tell yourself you have done everything you can in one day, it is time to sleep and restart again tomorrow. And then give yourself a “fun task” to think about while falling asleep. For instance, I try to think of new ways to decorate a client’s office space. Since it isn’t my space I have more fun with it with less stress and it occupies my mind while I drift to dreamland.
  3. Finally, I think many times the unknown feels so scary because we are all internally trying to control our own lives, and we can’t even begin to control something we don’t know. In the film there was a lot of control issues at play as well and everyone had to very quickly let those go. But when not involved in a harrowing situation – what can you do? I try to combat it by finding something I CAN control. I will organize the files on my computer, clean out my purses, schedule my next months worth of yoga classes, and I write a LOT of to-do lists and project lists and such. Whatever works for you, showing yourself that you are responsible in one area can give you confidence in another and it will help keep your mind off the what-ifs for a while by telling your brain “Hey – I’ve got this”

Are you a risk taker or do you tend to stick to your comfort zone? What tips do you have for facing your fears? I would love to hear them!