As the year comes to a close we are already pitching long lead magazines for their Feb/March issues and looking ahead into 2019. While we look at the year ahead we are looking at what WE need to bring to the table to help our clients bring their brands to the next level. What is upcoming for Mugsy in the next year?
- Development of more micro-influencer events
- Increased integration of A.R. and V.R. into press outreach
- More measurements for R.O.I. for clients to see the true value of PR
- Development of stronger media relationships for more OFFLINE contact
- Use of automated tools for administrative work to allow us more time for client content curation and community management
We also look forward to bringing the unique Mugsy brand of seminars, workshops and presentations to companies and events across the country in 2019! Find out more about what we offer as keynote speakers, corporate trainers and publicists / social media strategists by visiting the Mugsy PR website or contacting us at email@example.com.
Last year some big names in business faced, and lost, lawsuits over the ADA accessibility of their websites. While Winn-Dixie paid a pretty penny for their mistake, it helped other business owners realize they needed to take notice and make some changes to their own sites. New laws passed in 2018 about website ADA compliance haven’t really been very straight forward about who needs an ADA accessible site – and what that even truly means.
No worries! Our web developers at Mugsy have been working to create, revamp and fix sites for companies across the country to ensure they are compliant, and they’ve broken down all the info you need to know below, and of course, if you’d like help with your site to ensure it’s ADA certified, we’d be happy to help (firstname.lastname@example.org).
WHAT DOES ADA AND ADA COMPLIANT MEAN?
ADA, short for the Americans with Disabilities Act, prohibits discrimination against individuals with disabilities. Most of you have heard of buildings and businesses (particularly those with 15 employees or more) needing to make their locations accessible with ramps, hand bars in the bathroom, and accommodations as such.
However, with the internet being the way that so many of us do business, the digital landscape is now under the same set of laws as off-line components of a business, and any company considered a “public accommodation” needs an ADA compliant web presence.
DOES MY WEBSITE NEED TO CHANGE?
What is a “public accommodation” business? At first this was defined as government organizations, however it has now expanded to cover medical, law, hospitality and property management companies as well. Through 2018 lawsuits have also been reaching into other B2C businesses including retail (like in the case of Winn Dixie), particularly when the site is heavily integrated into the physical presence of the business.
HOW DO I KNOW WHERE TO START?
There are numerous tests you can run online to find out if your site is ADA compliant, and if it is not, how many errors or items on the site need fixing. Some items that all ADA compliant sites require include:
- Navigation accessibility with screen reader technology and keyboard navigation to all pages of the site
- Text with a minimum contrast ratio against the background
- Alt text for photos and video on the site
- Text scaling up to 200% available on the site
- And more!
Here at Mugsy we recommend using WAVE to test your site. It will give you a checklist of all your needs. There are many automated online tools that will help you catch a lot of smaller issues. If you want to ensure you are meeting all requirements or need help with a bigger revamp on your site, there are developers specializing in ADA compliance, including our web team here at Mugsy PR.
If you’d like a consultation on your website’s ADA compliance, please send us an email at email@example.com and our developers will get in touch to help ensure your site is up-to-code and out of danger.
Hurricane Season is still going. We’ve had it easy in South Florida so far this year, is your office ready if one hits?
It is back to school and that means things get a little crazy as we get back into the swing of things. Emily, Ryan and Tracy’s kids are back in class, Sarah is on nephew pickup duty, and at the end of the day, despite our best efforts to go low-cal, low-carb and healthy, all of us are at home grabbing leftover chicken nuggets and mac and cheese for dinner with the kids when in a rush.
Now you know, usually we grab a beer from Concrete Beach Brewery to go with it (there is nothing like a McDonald’s Cheeseburger Happy Meal and a Havana Lager – for real), but the good folks at Personal Creations have done some recon work and figured out the best wines to go with those leftovers to class things up a bit. Take a look at their research below. It’s awesome, Thanks for sharing Personal Creations!
The Best Wine Pairings for When You Eat Your Kids’ Leftovers
It’s the end of the day and your kids are asleep but, as usual, they have failed to finish their entire dinner. Why not turn what’s left into a gourmet dinner for you? Paired with a fancy wine, your kids’ leftovers will make for a classy dinner that parents can enjoy. Don’t worry if you’re not a wine snob; Personal Creations has done the research for you, including the temperature at which your wine bottles should be stored.
White wines should be refrigerated before drinking. Typically, white wines pair with lighter fare such as fish, cheese, chicken, and hummus. Try the following pairings the next time you have leftovers on hand:
Pinot Grigio and Fish Sticks: The most popular white wine in Italy, pinot grigio is dry – meaning that it doesn’t have much residual sugar content after the fermentation process and goes with most foods.
Chardonnay and Grilled Cheese Sandwich: Chardonnay is a popular white wine in the United States and, as with most white wines, is served chilled. Chardonnay pairs well with leftover grilled cheese sandwiches or mac and cheese.
Unlike white wines, red wines are typically served at room temperature, so if you don’t have time to chill your wine for a snack, try the following red wine and snack pairings:
Merlot and Hot Dog: Merlot has a high amount of tannins, which give it a complex flavor that pairs well with hot dogs or other hearty leftovers.
Pinot Noir and Cheese Crackers: Pinot noir is lighter in flavor than other red wines. It can also be stored at room temperature, which is convenient, and makes an excellent wine to pair with cheese crackers (or cheese and crackers).
Are you more of a beer fan than a wine enthusiast? Try a lager with buttered pasta, a porter with string cheese, or fruit snacks and Belgian strong ale. Check out many more wine and beer pairings for kids’ leftovers at Personal Creations.
Admit it. In the past year you have posted something on Instagram, Facebook, Snapchat or other social media platform with the hopes that it brought in a lot of likes. We all do it. No one wants to post and have the post sit there with no engagement. The important question however is – what are those likes worth?
On a personal page, likes are a way to tell a friend, “hey – you’re cool, and the stuff you like, I like too”.
On a business page, those likes have a different value.
Every time someone clicks like or double taps on an IG post, they are a potential brand ambassador, a possible client, and it is an opportunity to convert to a sale. So how do you make the most of that value?
Our 3 top tips for creating the most value out of your social media likes are:
1. BE SOCIAL! It is common sense, but you have to be social on social media. If someone likes a post you’ve put up, did you know you can invite them to like your page if they don’t already do so? Invite them, comment on their comment or on one of the photos on their page. The idea overall is to create a conversation and build it into a relationship.
2. Don’t sell. Once you create relationships, you don’t have to pitch or hard sell. You just converse. When you speak about your product or service with passion your dedicated fans will now listen, take interest and be quicker to take the next step to buy.
3. Stop with the corporate speak. Unless you’re using a spambot service to run your social media, it is done by a human being. Why does that human being speak like a robot? Stop using formal, professional verbiage on your social media. We don’t advise being crass or improper on social media, but creating a brand voice that consumers can relate to is going to increase engagement, impressions and overall visibility on social media for your company.
What other tips would you give to create more value in “likes”?