We had such a phenomenal time at this year’s Biz Bash Live at the Fort Lauderdale Convention Center last week. As speakers this year, we had access to the Master Classes and well as the workshops and the main floor, and we learned so much, we can’t wait to show you through our client events! If you couldn’t make it to Biz Bash, but were still interested in finding out more about our topic – The New Wave of Experiential Marketing, here are the six main takeaways from our presentation:
- Know Your Customer. You can’t create an experience that will speak to your target audience unless you REALLY know them. Get rid of pre-conceived notions, people are changing. Change with them.
- Think Sustainable. Don’t just spend money. Spend it wisely on experiences that are able to scale and that truly engage your audience and keep them talking long after they leave.
- Stay Organic and Authentic. Stay true to your brand in all your do. If you’re true to you – your tribe of brand ambassadors will be drawn to that too!
- Keep It Immersive. Focus every experience on the 5 senses, from the website to offline and online touch points before, during and after the event as well.
- Provide Multiple Online and Offline Touch Points. Touch points are what we call all the experiences your potential attendees / consumers will have their hand, ears, eyes, nose, etc on. This includes digital and offline pieces.
- Leave Them with the Feels. The best way to get people to talk about your event is to get them to FEEL something while there. If they have an emotional attachment they create stories. Stories become memories. Memories = lifetime word of mouth for your event!
If you have more questions about experiential marketing and how it can work for your business, email us at email@example.com. We are happy to help you develop some incredible experiences for your audience!
We are so excited to be presenting a workshop on Experiential Marketing at Biz Bash Live in Miami on May 16th. Use our code Mugsy18 for a discount on your ticket. Hope to see you all there!
Oh boy, here we go! We don’t do a lot of drinking here at Mugsy, but we do have a lot of alcohol related clients, and this week they all have events. This is always our busiest week here at the office – and we are prepped and ready – from our heads to our livers to our toes. If you’re ready to tip one back and cheers with us – check out one (or more!) of our client’s events (in alphabetical order) this week!
Boca Raton Historical Society & Museum will present the Boca Bacchanal Wine & Food Festival Weekend on April 6& 7, 2018. The fun begins on Friday night with the Vintner Dinners (almost sold out!) and continues Saturday for Bacchanalia! Check out the website for info and tickets. Get a sneak peek of some of the offerings at Bacchanalia on 4/4 when we will be on WRMF with the Executive Chef of Burton’s in Boca Raton enjoying some of the incredible food he will be bringing to the event this year!
Concrete Beach Brewery has a week of excitement with their monthly Brewhouse Rocks and Sola Sessions taking place early this week and rounding it out with Havana Nights on Friday 4/6. Then join the Brewery in supporting Miami Pride Week with Miami’s a Drag – a Double Stubble Special Event, featuring performances by local drag queens along with beer and brunch on 4/7!
There are also some awesome tours at Cycle Party this week – from Wynwood to West Palm Beach – with both drinking and non-drinking options. You’ll see the Mugsy crew here and there throughout the tri-county area pedaling with media and getting them out to experience a new way to see the city!
Hope to see you out and about this week!
We haven’t posted much so far in 2018. I would like to say it is because we have been so incredibly busy kicking butt and making stuff happen, and sure, that was part of it as the year began, but mainly – we just didn’t know what to say.
When your job is to watch the news and help to create the news, and that news suddenly hits very close to home, it just leaves you speechless.
We left the words to others and for once we just watched. We didn’t pitch. We didn’t look for angles. We watched as the community around us, the one I grew up in, rallied around the survivors of the awful tragedy in Parkland at Marjory Stoneman Douglas – the high school I am a proud alumni of (class of 98). We watched and we cried, we volunteered, we felt helpless and angry and heartbroken. We attempted to work as we have many out of state and International clients, but it did not feel right so we did what we have rarely done in the history of Mugsy – we shut the office down, turned off the laptops and phones, and we walked away for a bit.
“How long until we should pitch South Florida media again?”, “Should our South Florida clients throw fundraisers or does it seem like a contrived pr move?”, “What do we do about events in the coming month – when is it proper to start promoting again?”
We discussed internally and sent notifications to all of our clients advising next steps. For those outside of Florida we explained the situation and asked for a few days of patience and understanding.
And while we have always had procedures and protocol on what to do if there is a client crisis, a national crisis, a weather situation (hurricanes, etc), we created an internal procedure as well for when Mugsy just needs a moment.
Now in March, everyone has been coming back to the office, and the work is strong, but the team is stronger. We look forward to blogging and working with our clients and the media, but with a renewed passion for change and a desire to tell the bigger stories.
We thank everyone for their patience over the last few weeks – now back to the regularly scheduled Mugsy madness!
I love my friends. They are brilliant people, and many of them are incredible entrepreneurs. Often as we chat about work and the world, we end of trading thoughts, tips and tricks of the trade – and I LOVE that. A meeting of the minds is always appealing because it is mutually beneficial.
What I don’t love – is when we first meet with a potential client, and THEY want to pick our brains. Quite often in the initial process of gaining a new client we are asked questions like: “If you WERE going to do our PR, how would you pitch this new product?” or “Can you send us your sample pitch along with a few examples of campaigns plans you’ve created?”.
This is the equivalent of saying to a clothing store – “Let’s just say you were going to dress me, what would you put me in? I am going to try it on and walk out of here in your clothing, and I may or may not contact you again to come back and buy them.”
Not very appealing, right?
As a client, I think the better question to ask is, “what are some examples of the results your previous work has garnered?”, but as a business owner, the question comes down to – how to reply politely to the request for examples without losing the potential client.
In our case, I tell them (with a smile of course), “my unpaid professional opinion is that this would be very similar to the work we did with….” and then I fill in the client case study that best fit. I end the conversation with, “I would be thrilled for a chance to create a custom plan for you that would work best for your goals as well once we begin our working relationship together!”
Now we want to know – how do you handle these types of issues with your potential clients?