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Speaking Topics 2020

Speaking Topics 2020

Mugsy’s entertaining and educational presentation topics for 2020 include:

  • Managing the Media Landscape – How to meet, greet, pitch and be LOVED by the media
  • So You Got a Media Hit….Now What? How to extend visibility for your brand 
  • Social with Soul – Stay authentic and keep social media from feeling soul sucking
  • Social Success – Ten Tips guaranteed to improve your social media conversions
  • Social Media Advocacy – How to amplify your voice for a cause 
  • New Views – How-to define and attract untapped markets
  • Getting Handsy – The importance of experiential marketing in your publicity mix
  • Experiential Marketing for a New Generation – What to do when your audience is already bored before showing up
  • Creativity Consultations – How to add personality to pitches, posts and potential event activations. 

We can custom design keynote speeches, hands-on workshops and our packaged seminars to fit your brand’s needs. Contact us for pricing, bookings and more  information at

Celebrating Valentine’s Day at the Office

Celebrating Valentine’s Day at the Office

Couples have Valentine’s Day and female besties have Galentine’s Day, but at Mugsy we have PAL-entine’s Day for our amazing team with special treats for all! Are you looking for some fun ways to celebrate Valentine’s Day at the office without distracting your employees? Here are some inspiring ideas we’ve seen! 

1. Breakfast is the most important meal of the day. Why not help boost the health of your employees and make them feel cared for as well. A simple Valentines Day breakfast can be set up easily and one a small budget! 

Photo courtesy of
Photo courtesy of Pinterest

2. Dedicate a wall to employee appreciation for the day. Use sticky notes and let everyone write what they love about each other and stick it on the wall! Decorations don’t take much effort, and are an easy way to brighten up the room (and everyone’s spirits!) for the day.

Photo courtesy of

3. Have a small office? Show some appreciation and love on social media! Tag each employee in a dedicated post throughout the day and state why they help make your office great! This not only shows appreciation for your employees, but shares their hard work with the world in a way that they may not have been noticed before. 

Photo courtesy of Verzdesign

4. If you want something really unique for the office, you could do a secret Valentine’s gift exchange! Anyone who wants to participate throws their name into a hat and everyone chooses. No more than $10 per gift and it can be  anything simple ranging from an office supply to a favorite snack or meal makes this a great and funny gift exchange while not forcing anyone to do something they are uncomfortable with.

Stock photo courtesy of Adobe Stock

5. Do you work from home or work alone but still want to spread the love? One thing you can do is pick up a bouquet of roses and hand them out to strangers one at a time – the barista at Starbucks, the crossing guard, people waiting in line at stores. It’s so nice to see the smile on people’s faces as they get a random gift from a total stranger. Bonus: if you have a date that day, save the last rose for them!  A single rose is usually more romantic. 😉 And don’t forget – guys like flowers too! 

Photo courtesy of Daily Record

No matter what you do – we hope you all have a very happy Valentine’s Day!

Find Your Focus

Find Your Focus

When you work in PR, sometimes the news can really get you down. In the last month we have had a virus passing around the world,  politics that are ramping up the negativity, and we recently lost a giant in both philanthropy and sports along with several others in a terrible accident. When you only focus on the bad and the sad in media you miss all the good that is out there, and the nice part of this job is that it let’s us see the full spectrum of news out there. This week there were some pretty cute stories out there featuring animals – and I bet you missed them all. Here is your dose of adorable for the week! 

So let’s start with man’s best friend, which is apparently an elephant! Watch this video of a man and his elephant playing that went viral this week to see what I mean. It’s so cute! I know that my pup follows me around all day, investigating what I’m doing. Sometimes, she even tries to help, which is adorable. If bigger is better, then I can only imagine the joy of having a baby elephant follow you around. That trunk would be so helpful doing chores around the house!

There is this awful idea that you need things to be happy, and this airman proved that it’s not true. Charlie Hammerton made an important choice, happiness vs suffering. He went through several losses throughout the year, including his best friend and his mom. Instead of getting into a rut, he took the opportunity in front of him to leave everything he knew and travel the world – with his ferret. Check out his photos – he looks pretty happy with his choice. What a way to “make lemonade”!

Guys – a man helped birds and in return they brought him gifts and it is so cute – read about it here. I’m not sure which part is sweeter, the man caring for the birds or the birds giving him a gift in return.  On one hand, he saved the little birds (probably with the adult birds flying at him), then continued to feed them. On the other side, the birds noticed a human being kind and actually showed appreciation for the food! It’s incredible to note that the crows were apparently making art which shows a level of intelligence and appreciation that is rare in humans. I feel like this story is a gift for us.

Where has your focus been this week? Are you seeing the positive or the negative in the news?

To Message or Not To Message, That is the Question

To Message or Not To Message, That is the Question

With people being more accessible than ever today, it is also definitely more important than ever to set up boundaries for communication, particularly in the workplace. When employees, clients, media, marketing reps and others (not to mention family & friends) can reach you on emails, text, Facebook messenger, Instagram, WhatsApp, iMessage, and, of course, the phone call – accessibility becomes stressful. Each means of communication has perks and downfalls, and we think there needs to be rules laid out for each! 

Phone Call: Ah, the trusty phone call. You get to hear the excitement (or disappointment) in the person’s voice. Other than meeting someone face to face it is the most personal of all communications, and scheduled, a phone call can be the most efficient form of communication. But sometimes, an unscheduled phone call can interrupt the work flow of the day. In order to not be rude, you give your attention to the person on the phone, but that can take attention away from something you were working on. Once set off track, it can be hard to go right back to work. We are often on phone calls throughout the day with media and with clients so we truly appreciate when someone schedules a call instead of just giving us a ring. It works well for everyone! 

Messages/iMessage/WhatsApp: These are probably the most accepted form of communication these days. People use text messages to share short notes, directions, love letters, apologies, check ins and everything in between. It’s an efficient way to let someone know both what you want for dinner, and that you are late for said dinner. It is also a plus (and sometimes a negative…) that the receiver has the option to answer at their leisure. While there is little pressure when it comes to texting or messaging apps, you don’t hear someone’s tone which can sometimes cause confusion and even arguments. Also, the lack of pressure to answer the messages can lead to forgetting a message or, even worse, the ever confusing ghosting! We LOVE WhatsApp for communication with our international clients and file transfers and use it consistently with clients. 

Social Media: Social Media iis probably the easiest form of communication today. All you need is someone’s name and you can “slide into their DM’s”. Most forms of social media make it easy to share media, news articles, thoughts, etc, and hey, if you have a ground-breaking thought, you are one step away from sharing it with the world. There’s almost no formality to social media. Messages can come and go without introductions. Here at Mugsy we try to keep social media just that – social. We use it within our group to share fun items and news links for client pages, but we do not use social as a way for clients to reach us. Too much information gets lost when there are too many forms of communication!

Which brings us to…

Email: At Mugsy this is the #1 way to get in touch with us. One email goes to the entire team and someone will quickly get to it – IF the email needs a quick response. We LOVE when people use email to reach us. Overall it is probably the only form of communication that you can use 24/7 without disrupting the receiver. It is nowadays acceptable for all forms of communication. Long lost friends? Email is perfect! Short work blurbs? Email them. Idea in the middle of the night but don’t want to wake a friend? Email! It’s always acceptable, but it’s also the least personal of all. Email, in the psyche, is still closely related to work. 

Of all forms of communication at Mugsy, we prefer email above all. It keeps files in one spot, everything is in writing so miscommunications don’t happen as often. Sometimes it can feel like an invasion of time off when we get texts, Whatsapp and messages come through on our phones early in the morning or late at night, but we NEVER mind an off hours email! And hey – if we’re up and working we may even write you back too!

What’s Been Going On

What’s Been Going On

Mugsy has been under a bit of a dark cloud lately. My father passed away this month as my dog (my fur baby of 16 years), some of our other staff has family in the hospital or have been sick themselves and it has simply been a rough start to a busy season. We have worked hard to keep client work moving despite all the issues and all things considered the team has really come through and proven how absolutely amazing it really is.

It used to be just one “Mugsy”, then we were the Mugsy 4, but we’ve grown to 10 talented and incredible staff members and every single person came through during the hard times, proving how much this team will have to celebrate in the good times.

What kept us going? Below is what we’ve focused on to get through the month. We’d love to hear your techniques for when you’re feeling less motivated and inspired than usual too! Tell us in the comments below.

Mugsy Motivation

1. An emergency plan. There is nothing more motivational than having a plan. Knowing what needs to be done step-by-step and who needs to do it is key when situations are out of the ordinary. We are a small firm but we have a hurricane plan, a holiday plan (we close during Christmas to New Years but keep client work going), and when my dad got sick with cancer we made the inevitable “when Emily is out of the office for an extended period of time” plan. It worked and we accomplished more than anyone could imagine over the last few weeks despite it all.

2. A New Office. Kind of like after a break-up when you cut your hair, we decided in August that a new office was in order. We’ve grown and we need the space, and the universe handed us a beautiful one. We move in this week and we are so excited. It has definitely been a big motivation to keep the work going. Now I don’t think everyone should run out and move when they hit a slump, but a change – perhaps a somewhat big one – might just be what is needed to get your team going again. We also highly recommend escape rooms. We represent an incredible one in Boca Raton, but I am sure there are plenty by you too. It’s a great team building activity that gets everyone working together while having some fun.

3. Our Clients. Our motto at Mugsy is to NEVER work with clients we don’t like and respect and whose personalities are a good match for what we do here. We don’t take on accounts just for the money and we vet our clients thoroughly before signing long term contracts to ensure they are the right fit for us as much as us for them. We work HARD for our clients and we only want to do that for people and brands we care about with stories we want to tell the world about. In turn, they care back and have been so understanding during the month, reaching out, sending cards, flowers and condolences. It has truly shown that we have found the right path in this crazy industry.

4. Learning Something New. On the day that everyone felt down and out here at Mugsy we had two choices. Push everyone and make them work or close for the day. So we let clients know and shut down early, but instead of a mid day nap, everyone decided to order lunch and we watched YouTube videos on new programs we’ve been wanting to learn. We made it fun, everyone got to pick some new things to check out and we learned something that will be useful to the success of our clients in the future. Just doing SOMETHING made us feel better about our inner desire to do NOTHING. Also, every time we learned something, we wanted to try it- so we ended up working more, but ENJOYING it!

5. The Internet. Finally, laughter is the best medicine and nothing gets the Mugsy office motivated more than memes and funny videos and since we are ALWAYS on social media for clients, we see a lot of them. Our go-to videos to perk up the mood in the office range from bad lip reading to singing goats to Tik Tok faves, but for some reason this emu with arms really had me giggling (and I truly HATE ostriches and emus so the fact that it made ME laugh says a lot!). Enjoy!