A History of PR Campaigns – an oldie but a goodie!
A History of PR Campaigns – an oldie but a goodie!
Feeling stuck in your business? Maybe you know you can be doing something different but you just aren’t sure what? We’ve all been there, and sometimes, all you need is a new set of eyes. When those eyes belong to the team at Mugsy PR – you’re in good hands.
We have new programs, workshops and consultation programs designed for everyone from local performers to national corporations. If you see something you’re interested in – just email us and we can set it up for you so you can break out of your box and learn how to take your personal brand of business publicity to the next level. Our brochure is below but if you can’t see the image, or you want to discuss more details, just email us at firstname.lastname@example.org.
If being proud of your company and your team could really, truly be shown by our heads growing, Sarah and I would look like the Macy’s Thanksgiving Day Parade balloons right now. We are beaming over the article on Mugsy PR on Hello Tesla today. We put a screenshot below, but if you’d like to read the whole thing (and you should because, you know, we would totally read your entire article too!) just click here.
It’s official…Mugsy’s on the Move again! Next week, we’ll be speaking at the NoBe Mixer in Miami Beach at Roni’s By The Ocean!
Emily and I will be talking about how to brand your company so it properly reflects what you do and your company personality. If you know anything about us, we’ll be adding our own Mugsy flair to the seminar…per usual!
It’s free to attend so be sure to register today! Email Mixer@FloridaBusinessWorkshops.com or go to the Florida Business Workshops website to register.
We’ll see you there!
There’s always those few tasks that are hard to get any employee to do. They’re either so mundane that you have to stand and work while completing them so you don’t fall asleep, or it’s a task that you know will interrupt your working groove so you just keep putting it off.
You know the type of work I’m talking about. But how do you motivate employees to make sure it’s done on time and done right? INCENTIVES! It’s almost like trying to motivate yourself to eat better…you make yourself do it by incentivizing yourself after awhile (i.e. after two weeks of eating vegetables at every meal you’ll buy yourself a new pair of shoes….for instance).
Here are some great ways to incentivize or reward your employees for doing great work.
Meal Time: There’s nothing like a free lunch to perk up your work day! If your team bands together to go above-and-beyond what the task required, reward them with a lunch outing to continue the celebration!
Early In…Early Out: Do you have that one employee that’s always in the office earlier than everyone else making sure all deadlines are met? Reward him or her with an early dismissal from work. Chances are, they’re an early-bird/morning person and would enjoy an afternoon to do their personal errands or just relax.
Over-Achievers: Don’t you love it when you assign a task to an employee with a certain goal and they just shatter right through it? ME TOO! To reward them, take a look at their social media profiles and find out where they like to shop or what they like to do for fun and get them a gift card that they’ll really appreciate and actually use. They worked hard for you so take the time to reward them with something they would actually want!
How do you reward your employees?
Today the internet is wonky, the workload is heavy and we have a three day week. Oh, and I should mention I am in the midst of moving and writing this on a laptop balanced on top of a cardboard box. Ah, yes, just another manic Monday. Since this means we don’t have a lot of time to blog today, I shall leave you with this. My top five Monday memes. Enjoy!
There has been a lot of media lately about the stores that are closing for Thanksgiving and even Black Friday this year. I love that families will have more time together, but one can’t help but wonder if it is a genuine, from-the-heart movement from these retailers, or if they want the publicity behind the sentiment. Either way they are getting buzz, which is sure to convert to some strong holiday sales. Below are 5 of our favorite Thanksgiving time marketing / PR campaigns from the last few years. Can’t wait to see what else pops up this year as we draw closer to Turkey Day!
1. In 2012 Pinterest, Allrecipes and Better Homes & Gardens teamed up for the “Best Thanksgiving Ever”. Participants could win $5,000 if they posted five or more Thanksgiving recipes from Allrecipes or BH&G to their own “Best Thanksgiving Ever” board on Pinterest. Not only did the campaign drive traffic to all sponsoring websites, but it put Allrecipes on the map as a top recipe site.
2. 2013 brought us the “Turkey Bowl”, a Thanksgiving campaign from Nike that used the SessionM mobile app network to award users points for in-app interactions that could be redeemed for gift cards. When customers used their points, the Nike Turkey Bowl ads would pop up creating a full circle campaign.
3. With only a few days in between the holidays this year, it was a brilliant idea for Manischewitz (Kosher food store) to merge Hanukkah and Thanksgiving to create their own “Thanksgivukah”. With an entire website dedicated to the “holiday”, funny videos, recipes, ecards and more, the social media exposure for the brand has been HUGE.
4. True Turkey Talk is the name of the game with the Butterball Turkey-Talk-Line. For 29 years now Butterball has run a hotline in November and December to encourage consumers to call 1-800-Butterball (and in more recent years to visit Butterball on the Go) to ask their turkey related questions.
5. Finally, we can’t talk about Thanksgiving marketing without talking about Macy’s. The parade is marketing brilliance in itself, but the engaging website and social media they created to go along with it is nothing short but amazing. With a countdown to the parade, a ton of useful into and even uniquely created games, the site adds an extra level of engagement to the Thanksgiving Tradition.
What is YOUR favorite Thanksgiving campaign?