Pitching When You’re in a State of Emergency

What a week it has been. We got through Hurricane Irma, but the Mugsy team spent several days with no power, no internet, and no cable, however, we got really good at Scattergories! This storm drained our energy, physically, mentally and literally.

Luckily with this storm we had cell phone service and some internet on the phones as well, but of course they couldn’t be charged, so we had to live by back-up batteries after the 2nd day of no power until public venues opened that had power and we could plug-in. Charging by car just wasn’t cutting it.

None of this would be a big deal if all our clients were in Florida, but our International clients, as understanding as they were about the storm overall, still had breaking news that needed to get out to the national media. So Sarah and I “hunkered down” and started pitching, and without being asked (we believe in family first), our team jumped in and got press releases out by phone (luckily previously drafted and approved by the client in anticipation for this news), and had updated Cision media lists sent to us by a sister firm that we partner with often. Our team pitched in the heat, the dark, and used their remaining battery power to get the news out there, while still making time to go out and help neighbors move branches, take down shutters, and check on family members.

We are beyond proud of our little Mugsy PR fam, and media has been incredible as well, responding with not just media hits, but honest offers of help and assistance as needed for hurricane relief.

Our hearts grew ten sizes this week, even if our tree count dwindled a bit.

Here’s to lower electric bills this September, and a hope of a clear end to hurricane season!

Season Is Coming

Summers are slow in South Florida. It is hot. No one is in a rush for anything. People vacation. Snowbirds go home. And Mugsy PR has a nice little break from the madness to refresh and renew.

And then fall begins. All of a sudden we are thrust into our busy season. New clients, new projects, favorite annual events and more – our team hit the ground running this week.

If you want to be a part of it all, follow our blog and we will keep you up-to-date! NO FOMO!



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Talking About PR

Saffy: ‘I’m sorry, Mum, but I’ve never seen what you actually do’
Eddy: ‘PR!’
Saffy: ‘Yes, but…’
Eddy: ‘PR! I PR things! People. Places. Concepts.

I have always loved Eddy’s quote on public relations in Ab Fab. It cracks me up every time because it feels so true to life. How many times have those of you in PR tried to explain to your family or friends what you do. The answer is EVERYTHING. So in a nutshell – we PR things!

Do you have a favorite quote about PR? A few more favorites from the Mugsy team are below. Comment so we can add your fave to the list!

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstein

“Next to doing the right thing, the most important thing is letting people know you’re doing the right thing.” – John D. Rockefeller

“People do not buy good and services. They buy relations, stories and magic.” – Seth Godin

Five Ways To Shake It Off

What do you do when life is just sucking. Like not a normal, oh I just had a bad day, but like an overall suckage. You still have to get up every day and go to work, but you keep asking yourself WHY?

This is even worse when you own the company. See, in the last two weeks I have had to find a foster home for our dog (the landlord is against her breed), had my wallet stolen, the a.c. in my house broke, my fiance’s car broke down, and oh so much more that I won’t even go into here. So how do you brush off the bad, put a smile on your face and go inspire your staff, pitch media, and keep on top of all your clients?

1.Remember that you have been here before. At some point in your life, shit went down. You know it’s true. This may or may not be the worst you’ve ever felt, it is simply the way you’re feeling right now. And it sucks. Acknowledge it, and then move on. Feel bad for yourself for exactly 2 minutes…and then take action.

2.Take Action. Sure you can say it. I’ve said it twice in a row here, but DOING something is the next step, and where many people get stuck. When life feels overwhelming, many people respond by doing nothing because they don’t know where to start. My surefire technique is to do something small – clean out my fridge or read an article to learn a new technique. Sometimes, it helps to know you can control something – anything.

3.Literally, Shake It Off. Stand up. Shake your right arm and count to 5. 1,2,3,4,5. The send the shaking down your left arm and shake it out 5,4,3,2,1. Do the same up your right leg and then back down the left. And then try it from your head to your toes, moving your whole body. Let it loosen you up physically and mentally.

4.Talk To Your Staff. Tell people in your office, “hey – I am having a no good, very bad day.” You’ll be amazed at how people can surprise you, and how quickly you will find yourself smiling again.

5.Finally, Give Yourself a Break. It’s ok to have a bad day. A bad week. A bad month. Accept it. Tell yourself it is alright. If you need to stop, take a deep breath, and maybe even take a day off – do it. Refresh. Remind yourself that YOU are what matters most. Your health and your happiness. In a clear headspace you’ll find all problems become easier to solve.

Hurricane Season is Here – Is Your Office Ready?

It is hurricane season and while we all stock up our homes here in South Florida, are you thinking about the needs of your office?

Step #1 is to set up your emergency plan. What happens during a hurricane watch or a warning. Do your employees know if they should come into work or stay home? How will they find out updates? What if the power goes out? Plan for EVERYTHING.

Step #2 – Back-Up, Back-up, and Back-Up Again. Every file, every client website, every post-it note on your computer screen – back it up. You never know what may happen, but as long as you use a strong back-up program, ANYTHING can happen and it will be o.k. We use Carbonite and has been a life-saver twice already!

Step #3 is to ensure you have all your insurance documents in order in case anything does happen. Not just your main business insurance, but also any warranty or important documentation to your major (and minor!) office equipment as well. Bet you’re loving those organized office admins now, aren’t ya. 😉 Don’t forget to get a waterproof case for ALL your important docs and store them somewhere high and dry.

Finally Step #4 – Get Handy. You know there are things in your physical office space you’ve been neglecting. Since you didn’t do things months ago, now really is the time to patch the roof and windows, check security and flood lighting, test that your generator is working and make sure the office has flashlights, a first-aid kit, a battery operated radio or TV (with batteries!!) and food/water for any staff as required.


It’s Like Having One Arm Tied Behind Your Back

PR is a tricky profession. You have to have a plan, know how to execute it and be ready for any eventuality that comes along. I have over 10 years of experience in PR (ugh…that hurt) with multiple industry experience. While you can always be prepared for any eventuality, you can still get hurt…just like in life.

Recently (well in February), I broke my arm…my right arm…my dominate arm. Needless to say, it sucked big time. I broke my arm in such a precarious location that it was misdiagnosed the first time. It also sucked (pardon my language) that it was at the very tip-top of my humorous bone (near the shoulder). What that means is that it couldn’t be put in a cast…just a sling. It was literally like having one arm tied behind my back. Only, it was more like having it sewn to my stomach.

Everything changed for about 3 months. Any way I used to do things had to change. I learned how to sign my name with my left hand. I learned how to type with one hand. I definitely utilized dictation more on my iPhone. Don’t get me wrong…there were still a lot of things I couldn’t do. I couldn’t drive my manual transmission car. I wasn’t allowed to walk my dog (for safety purposes obviously) and I honestly couldn’t really cook for myself – no chopping veggies, sautéing or baking a big meal…all of which requires two arms.

Fortunately, I was still able to adapt to this eventuality that I never saw coming. I hated it…but I adapted. And I realized it could have been much worse.

PR is somewhat similar to having one arm tied behind your back (or sewn to your stomach). Just when you get comfortable with how things work, something happens. You then have to figure out how to do everything you know in a different way. I won’t go as far to say, “It makes you stronger in the end.” But I will say that shit happens, and if you figure it out, you won.


Ever wonder what runs through our heads? Your dreams have come true. Every day we will share the top five things we have discussed in the Mugsy office. Welcome to the madness!