Hurricane Season is Here – Is Your Office Ready?

It is hurricane season and while we all stock up our homes here in South Florida, are you thinking about the needs of your office?

Step #1 is to set up your emergency plan. What happens during a hurricane watch or a warning. Do your employees know if they should come into work or stay home? How will they find out updates? What if the power goes out? Plan for EVERYTHING.

Step #2 – Back-Up, Back-up, and Back-Up Again. Every file, every client website, every post-it note on your computer screen – back it up. You never know what may happen, but as long as you use a strong back-up program, ANYTHING can happen and it will be o.k. We use Carbonite and has been a life-saver twice already!

Step #3 is to ensure you have all your insurance documents in order in case anything does happen. Not just your main business insurance, but also any warranty or important documentation to your major (and minor!) office equipment as well. Bet you’re loving those organized office admins now, aren’t ya. 😉 Don’t forget to get a waterproof case for ALL your important docs and store them somewhere high and dry.

Finally Step #4 – Get Handy. You know there are things in your physical office space you’ve been neglecting. Since you didn’t do things months ago, now really is the time to patch the roof and windows, check security and flood lighting, test that your generator is working and make sure the office has flashlights, a first-aid kit, a battery operated radio or TV (with batteries!!) and food/water for any staff as required.

 

It’s Like Having One Arm Tied Behind Your Back

PR is a tricky profession. You have to have a plan, know how to execute it and be ready for any eventuality that comes along. I have over 10 years of experience in PR (ugh…that hurt) with multiple industry experience. While you can always be prepared for any eventuality, you can still get hurt…just like in life.

Recently (well in February), I broke my arm…my right arm…my dominate arm. Needless to say, it sucked big time. I broke my arm in such a precarious location that it was misdiagnosed the first time. It also sucked (pardon my language) that it was at the very tip-top of my humorous bone (near the shoulder). What that means is that it couldn’t be put in a cast…just a sling. It was literally like having one arm tied behind my back. Only, it was more like having it sewn to my stomach.

Everything changed for about 3 months. Any way I used to do things had to change. I learned how to sign my name with my left hand. I learned how to type with one hand. I definitely utilized dictation more on my iPhone. Don’t get me wrong…there were still a lot of things I couldn’t do. I couldn’t drive my manual transmission car. I wasn’t allowed to walk my dog (for safety purposes obviously) and I honestly couldn’t really cook for myself – no chopping veggies, sautéing or baking a big meal…all of which requires two arms.

Fortunately, I was still able to adapt to this eventuality that I never saw coming. I hated it…but I adapted. And I realized it could have been much worse.

PR is somewhat similar to having one arm tied behind your back (or sewn to your stomach). Just when you get comfortable with how things work, something happens. You then have to figure out how to do everything you know in a different way. I won’t go as far to say, “It makes you stronger in the end.” But I will say that shit happens, and if you figure it out, you won.

 

The News Blues

No one ever said that working in PR was going to be easy. As a matter of fact, it has been listed as one of the most stressful jobs to have. We live on no sleep, consistent pressure to produce for our clients, and a ton of coffee (or in Sarah’s case, water and tea!).

I of course knew that part of working in PR was keeping up on the news – in print, on tv and on the radio, online, etc. The part I did not see coming was how incredibly depressing the news was going to become.

Don’t get me wrong, it has ALWAYS been a lot of car accidents, crime, depressing world news, sad local stories, and so on, but it feels like day after day, week after week the news is getting harder to hear.  On shows that used to feature celebrity news and cooking segments and fashion, there are now hard news segments, politics slinking into the segments and more.

The flip side to technology and of-the-moment broadcasting is that we know so much. And if knowing is half the battle, the other half is forgetting.

This morning I woke up and  I just couldn’t do it. I had the news blues. Instead of turning on I went outside, I talked to neighbors, I had a cup of coffee looking at the clouds instead of my phone, and I didn’t follow a single thing that was going on.

I just now logged on at 1:30pm and there is an active shooter in Dallas at North Lake College. There are coal workers trapped in a mine in Iran. And more people care that you could see Kendall Jenner’s bare butt cheeks at the Met Gala.

What do you do when you get the “News Blues”? How do you shake the funk when your job is to know what is going on in the world, and to create MORE stories to add to it? I love my job, but we could all use some advice now and then, and I need to know – how do you keep your happy?

Let’s Talk About YOU

Feeling stuck in your business? Maybe you know you can be doing something different but you just aren’t sure what? We’ve all been there, and sometimes, all you need is a new set of eyes. When those eyes belong to the team at Mugsy PR – you’re in good hands.

We have new programs, workshops and consultation programs designed for everyone from local performers to national corporations. If you see something you’re interested in – just email us and we can set it up for you so you can break out of your box and learn how to take your personal brand of business publicity to the next level.  Our brochure is below but if you can’t see the image, or you want to discuss more details, just email us at info@mugsypr.com.

#Mugshot: Mugsy PR on HelloTesla.com

If being proud of your company and your team could really, truly be shown by our heads growing, Sarah and I would look like the Macy’s Thanksgiving Day Parade balloons right now. We are beaming over the article on Mugsy PR on Hello Tesla today. We put a screenshot below, but if you’d like to read the whole thing (and you should because, you know, we would totally read your entire article too!) just click here.

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Ever wonder what runs through our heads? Your dreams have come true. Every day we will share the top five things we have discussed in the Mugsy office. Welcome to the madness!