It’s true... They ARE all talking about you.


  • Interactive Experiential Marketing

    Interactive Experiential Marketing

    It is no longer enough to simply write and send a press release or pitch a new product. Media AND consumers are looking for experiences, fun and interactive ways that brands can make their mark. Mugsy PR can help you enhance the visibility and viability of a news announcement, product launch, performer showcase and more with cutting edge event marketing initiatives,taking events from conception to execution or adding our Mugsy PR flair to your existing event.

  • Public Relations, Branding and Reputation Management

    Public Relations, Consulting and Branding

    Whether it’s a fabulous front page article, a spot on the leading talk show or a piece in a national outlet, Mugsy PR gets you noticed! Take your brand into the spotlight and down the red carpet, transform your concept into something to buzz about and control the conversation about your business or product. We help new and emerging brands define their look, feel and style. And, if you are looking to re-brand your existing business, we can help there too!

  • Digital and Social Marketing

    Digital and Social Media Marketing

    Online celebrity? We know it’s possible. Get more likes, follows, favorites and engagement in the world of social media. As digital storytellers, Mugsy PR lets your brand personality shine while creating vibrant content and viral campaigns. And don’t let the infinite possibilities of online marketing leave you overwhelmed. Mugsy PR can manage all of your digital marketing to best leverage the fastest-growing space in marketing and PR!

Do you want to be our client?


  • Driftwood Beach Club

    "Our Facebook page has gotten so much attention, the phones here are ringing off the hook with new business."

    — Driftwood Beach Club
  • Miami Crime Stoppers

    “The results you delivered were unbelievable – I don’t know how you did it. Crime Stoppers across the nation gained exposure from your expertise. Thank you!”

    — Miami Crime Stoppers
  • SusyPops

    “I had been doing well locally, but had no idea how to branch out to a national audience. Since meeting Mugsy, Susy Pops has done red carpet events, gotten national attention, and we can barely keep up with all the orders. Loving it!”

    — SusyPops
  • Remy Connor, Magician

    “I used to be the one doing magic, now I leave the magic to Mugsy. In the three years I have worked with them I have booked bigger shows, performed for larger audiences and created a brand. Amazing!”

    — Remy Connor, Magician


The Mugsy PR Team is a little bit quirky, a little bit analytical and a lot of awesome, all rolled into one. We are fearless innovators who work hard crunching numbers, analyzing stats, brainstorming ideas and pulling it all together to deliver results-driven campaigns that are as strategic as they are distinctive.

Emily Taffel


Emily is always striving to get the word out quickly and to the widest audience possible, whether it is gossip, publicity for a new product or event, or a major news story, she is the woman-in-the-know.

With 15 years of boutique PR and corporate agency experience, Emily launched Mugsy PR in 2013 ready to bring her unique flair and creativity to the industry. Emily has represented clients in the yachting, luxury lifestyle, travel and hospitality, retail, design, F&B and entertainment industries. She has successfully placed clients’ stories in local, national and international newspapers and magazines and booked clients on radio and television shows locally and nationally. Outside of her work with Mugsy PR, Emily is heavily involved in the arts in South Florida as both a performer and publicist and can often be found organizing shows and events to support several local non-profits.

Sarah Caro


With nearly 10 years of experience in the communications and marketing realm in both a PR firm and corporate background, Sarah brings a unique perspective to Mugsy PR having handled and managed various aspects of client needs including public and media relations, social media campaigns, article writing and collaterals from conception to printing.

Like the founder of Mugsy PR, Sarah has also represented clients in the yachting, luxury lifestyle and hospitality industries as well as non-profit, legal and health and wellness sectors – managing both local and national marketing initiatives for a network of over 50 physicians. A native Floridian, Sarah has been involved in the South Florida community for years – most recently in her city of residence, Boca Raton. She is an active member of Junior League of Boca Raton volunteering both her time and talents to the organization and previously helped organize fundraisers, raising record-amounts of money for local breast cancer awareness organizations.