It’s true... They ARE all talking about you.

DIVISIONS


SERVICES


  • Public Relations, Branding and Reputation Management

    Public Relations, Branding and Reputation Management

    Whether it’s a fabulous front page article, a spot on the leading talk show or a piece in a national outlet, Mugsy PR gets you noticed! Take your brand into the spotlight and down the red carpet, transform your concept into something to buzz about and control the conversation about your business or product. We help new and emerging brands define their look, feel and style. And, if you are looking to re-brand your existing business, we can help there too!

  • Digital and Social Marketing

    Digital and Social Marketing

    Online celebrity? We know it’s possible. Get more likes, follows, favorites and engagement in the world of social media. As digital storytellers, Mugsy PR lets your brand personality shine while creating vibrant content and viral campaigns. And don’t let the infinite possibilities of online marketing leave you overwhelmed. Mugsy PR can manage all of your digital marketing to best leverage the fastest-growing space in marketing and PR!

  • Web Design and SEO Optimization

    Website Design and SEO

    In the age of the Internet, no business is complete without a website, and no website is complete without a unique, functional design and content that tells the world everything they need to know about you, your brand and what you have to offer.
    Mugsy PR also offers search engine optimization services so that your beautifully designed site ranks in top search sites
    like Google, Bing, Yahoo! and more.

  • Event Marketing and Sponsor/Partner Development

    Event Marketing and Sponsor/Partner Development

    Enhance the visibility and viability of a news announcement, product launch, performer showcase and more with Mugsy PR’s cutting edge event marketing initiatives. Taking events from conception to execution or adding the Mugsy PR flair to your existing event, we make sure your event works for you. As part of our “Mugsy Match-ups” program we also connect you to our ever-growing list of influential personalities, businesses and organizations for partnerships and sponsorships that will take your event to the next level.

MAD ABOUT MUGSY


  • Driftwood Beach Club

    "Our Facebook page has gotten so much attention, the phones here are ringing off the hook with new business."

    — Driftwood Beach Club
  • Miami Crime Stoppers

    “The results you delivered were unbelievable – I don’t know how you did it. Crime Stoppers across the nation gained exposure from your expertise. Thank you!”

    — Miami Crime Stoppers
  • SusyPops

    “I had been doing well locally, but had no idea how to branch out to a national audience. Since meeting Mugsy, Susy Pops has done red carpet events, gotten national attention, and we can barely keep up with all the orders. Loving it!”

    — SusyPops
  • Remy Connor, Magician

    “I used to be the one doing magic, now I leave the magic to Mugsy. In the three years I have worked with them I have booked bigger shows, performed for larger audiences and created a brand. Amazing!”

    — Remy Connor, Magician
WE ARE SOCIAL MEDIA,CREATIVE,PUBLIC RELATIONS,FUNNY,WITTY,QUIRKY,CONNECTED,UNIQUE,ALWAYS CREATING,BUZZ WORTHY,PUBLIC RELATIONS,DIGITAL STORYTELLERS,EVENT INNOVATORS,CLIENT DEDICATED,BRAND BUILDERS

MUGSY TEAM


The Mugsy PR Team is a little bit quirky, a little bit analytical and a lot of awesome, all rolled into one. We are fearless innovators who work hard crunching numbers, analyzing stats, brainstorming ideas and pulling it all together to deliver results-driven campaigns that are as strategic as they are distinctive.

Emily Taffel

Founder/CEO

Emily is always striving to get the word out quickly and to the widest audience possible, whether it is gossip, publicity for a new product or event, or a major news story, she is the woman-in-the-know.

With 15 years of boutique PR and corporate agency experience, Emily launched Mugsy PR in 2013 ready to bring her unique flair and creativity to the industry. Emily has represented clients in the yachting, luxury lifestyle, travel and hospitality, retail, design, F&B and entertainment industries. She has successfully placed clients’ stories in local, national and international newspapers and magazines and booked clients on radio and television shows locally and nationally. Outside of her work with Mugsy PR, Emily is heavily involved in the arts in South Florida as both a performer and publicist and can often be found organizing shows and events to support several local non-profits.

Sarah Caro

Co-Owner/VP

With nearly 10 years of experience in the communications and marketing realm in both a PR firm and corporate background, Sarah brings a unique perspective to Mugsy PR having handled and managed various aspects of client needs including public and media relations, social media campaigns, article writing and collaterals from conception to printing.

Like the founder of Mugsy PR, Sarah has also represented clients in the yachting, luxury lifestyle and hospitality industries as well as non-profit, legal and health and wellness sectors – managing both local and national marketing initiatives for a network of over 50 physicians. A native Floridian, Sarah has been involved in the South Florida community for years – most recently in her city of residence, Boca Raton. She is an active member of Junior League of Boca Raton volunteering both her time and talents to the organization and previously helped organize fundraisers, raising record-amounts of money for local breast cancer awareness organizations.

Ryan Cohen

Creative

Ryan is the "Creative Juice" behind Mugsy PR's art department. Combining his talents in graphic design and his passion in web development he has worked with the Mugsy team to execute unique visual pieces and website designs. Ryan is also a top notch photographer who shoots for many of Mugsy's clients (and more!), including our head shots and website photos!

Ryan graduated from the Art Institute of South Florida with his degree in Interactive and Web Design. After many years at Zimmerman Advertising, he launched his own photography company, shooting events and editorial pieces throughout the U.S.

When he isn't churning out the creativity at Mugsy, Ryan is a dad of four incredible kids and a part time DJ who spins house and trance music in South Florida.

Rozana Wasserman

Lovable Task Master

Rozana Vasserman is a task master! Deadlines, teams and processes are things she juggles best with ease and speed. She graduated from Florida Atlantic University in 2005 with a Bachelor’s of Business Administration focusing on Marketing and Management. She has a passion for both specialties and her credo sums it up: If they don’t know you exist, you will not be found - and once they find you… you’d better be organized and efficient so as to handle your clients with the utmost care!

She has been involved in advertising and marketing for over 11 years and the management of various environments for over 16. Interactive Marketing and anything to do with the World Wide Web are personal interests and as for sales and customer service, to Rozana its second nature!

Ms. Vasserman’s specialty has been working with start-ups and helping them build their infrastructure from the ground up. She set up internal structures, accounting systems and expanded marketing efforts for multiple businesses in the South Florida area; if something is a mess, Rozana is your gal to turn to!

Her current passions include her fiancé and two lovely daughters. Rozana is in the process of completing her certification as a Business and Personal Coach and can be found working with various clients and helping them get set for success!.

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